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Apple is positioning it as the future of their company. It needs to sell way more than a Mac.
Unless Apple is hoping that people walk around in public with that huge headset on their face, it isn't selling more than a Mac and not for $3,500 USD
 
One possibility is to use the AVP while lying down. Reclining on a pillow and the weight of the device will not be so important.
I actually find that I get annoyed by the discomfort of a VR headset more quickly in more passive experiences, like watching a movie.
And when I play something like Beat Saber, the sessions tend to be shorter anyways.
I've also been playing some VR mini golf, which isn't too bad because I'm mostly looking downwards at the ball, so there's not as much pressure on my face.
 
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Apple is positioning Spatial Computing as part of their company’s future, but they are not expecting that this product as it is shipping is the future of their company.
For their particular usage it adds an addition 3D axis to what some apps can display. Their problem is that this OS is too much like a 3D version of iOS/IPadOS. Can it have more depth to an app's interface like the Mac or will it always be more for how one uses a a future based 3D phone or 3D tablet in comparison.

Couple of suggested examples to take in.
Scientists have created new 2-D nanostructured surfaces which appear as realistic 3-D objects – including shading and shadows - using cutting edge nano-engineering.
Then Metalenze should be able to recreate just that with its technology.

What I see is that what Apple created presently might be wholly superseded by the whole marketplace in a few years. VisonOS development might be the most useful of it all. :cool:
 
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I am just going to use it as a tv if it can match the 4K clarity, pq and black level of a high end projector. It’s something truly special to watch a movie on a 100+” screen at home you have to appreciate it in person.

The problem with projector is a decent 4K laser one with a good screen are all $5k+, not to mention the massive space required for the screen and need to keep ambient light to near zero.

With this headset, I can just put it on without having to turn off all the lights which is not practical with a family and kid, and get a 120+ or bigger screen! It’s a bargain if the picture quality can match. By all accounts it looks like apple is really going for the high end pq unlike the meta quest garbage (in term of pq). Cant wait to try it out in stores
I totally agree. But at least that one investment can have a couple watching a movie together. Or a group or a family. 3,500 for one viewer is tough. Movies/Shows are a communal experience. No Super Bowl party with one Vision Pro. Lol
 
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no it doesn’t, it just proves that a lot of people are willing to waste away money on stupid things, something we already know.
Now, if they were actually committing to paying the full eventual price of a cyber truck and taking delivery, then maybe you have a point.



is no longer what company? A company that can sell out a lot of units and generate hype?

The iPhone 15 Pro was out of stock for months due to high demand.
Guarantee you if Apple allowed people to reserve vision pros back in June for a small down payment, they would’ve sold out in seconds.
The last time Apple allowed people to purchase tickets for WWDC without a lottery system, they sold out in less than a minute. And those tickets were almost $2000, without travel expenses..
Calling one of the biggest breakthroughs in automotive history stupid makes you look incredibly ignorant.

If you can get even a thousand people to plunk down $100 for any stupid product that you can come up with as down payment on a $1k product (I’m setting the bar stupid low), maybe then I’ll take what you say a little more seriously.

Apple is clearly not the company that is defying convention, thinking differently, taking bold risks, and moving markets like when Jobs was around. Tesla is. Do a little research into how Tesla is upending the entire industry and how they’re 5 years ahead of everyone else on multiple fronts, from manufacturing to battery tech to self driving tech and they’re now first with a 48v vehicle, with steer by wire, exoskeleton design, HFS that can withstand bullets and sledgehammers, etc etc.
 
If the experience of wearing this on the head is anything like Meta's headset, it's a no go for me. I get headaches from something that heavy on my head.
 
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Ordering asap! I cannot wait to see how this is going to work. While a lot has changed in the last 39 years of computing, the point and click interface has remained largely unchanged. It’s time
 
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I'd buy it if it was half the cost. As it is, its just too expensive at the moment.

Excited to see where this goes though, hopefully they can bring the price down with time.
 
Apple is clearly not the company that is defying convention, thinking differently, taking bold risks, and moving markets like when Jobs was around.
Is it conventional to release a consumer VR headset that isn't focused on gaming? Is it not risky to release an expensive VR device when Apple's two largest competitors in the OS space have been retreating from VR?

"Why isn't Apple thinking differently?"
"No, that's not what I meant! I meant that I want them to think the same way I do!"
 
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The killer app for the iPhone was not “making calls.” It was device convergence. Lots of mobile devices could make calls. None of them were a converged device that was a music player, a still/video camera, a phone, a voice recorder and an internet messenger/platform. The idea of device convergence had been in the air for years leading up to iPhone. But iPhone was the first to achieve it.
I’m not disagreeing with you, I’m telling you exactly the words that came out of Steve Jobs’s mouth on January 9, 2007.
The man literally said, the direct quote, no additions, no subtractions, no changes, his exact words were…

“ so what’s the killer app? The killer app is making calls.”

Those were his words, no ands, ifs or buts.
36:40 if you need the timestamp.

Also, notice how much time is allocated towards talking about the iPod and phone apps… While safari gets three minutes. Three minutes.
For comparison, the phone and SMS apps got a combined 11 minutes to themselves.


Also, just a small note here, but you list video recording and voice recorder as headline features of the original iPhone when… they absolutely were not.
There was no App Store, and there was no Voice Memos application, and there was no video recording.
It was literally not possible to record your voice without using a jailbreak tweak, or an App Store app that wouldn’t launch until over a year later.
And video recording wouldn’t become an option until the 3GS two years later.
 
Calling one of the biggest breakthroughs in automotive history stupid makes you look incredibly ignorant.
I didn’t, and I haven’t made any comment about the vehicle in question.
What I did say, is that trying to measure success by people dropping a couple hundred dollars on deposits for a vehicle that at the time had not only its pricing but if it would ever actually release, totally up in the air is stupid.
That’s not an actual measure of success, that just shows a lot of people are strangely comfortable throwing away money into something they never actually intend on paying full price for or taking delivery of.

The cyber truck is definitely an advancement, but anyone who honestly thinks that the vast majority of those deposits won’t be eventually canceled are fooling themselves.

Say whatever you want about the Vision Pro, but at least Apple isn’t having to threaten to sue their own customers to get it out the door.
 
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HFS that can withstand bullets and sledgehammers, etc etc.
You mean one of the most embarrassing moments during a public presentation from a modern tech company?
Also, while that is definitely a cool fact, it doesn’t exactly add much to the practicality of the vehicle, and could actually make it less safe in some cases.
Breaking out for example.
 
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I’m not disagreeing with you, I’m telling you exactly the words that came out of Steve Jobs’s mouth on January 9, 2007.
The man literally said, the direct quote, no additions, no subtractions, no changes, his exact words were…

“ so what’s the killer app? The killer app is making calls.”

Those were his words, no ands, ifs or buts.
36:40 if you need the timestamp.

Also, notice how much time is allocated towards talking about the iPod and phone apps… While safari gets three minutes. Three minutes.
For comparison, the phone and SMS apps got a combined 11 minutes to themselves.


Also, just a small note here, but you list video recording and voice recorder as headline features of the original iPhone when… they absolutely were not.
There was no App Store, and there was no Voice Memos application, and there was no video recording.
It was literally not possible to record your voice without using a jailbreak tweak, or an App Store app that wouldn’t launch until over a year later.
And video recording wouldn’t become an option until the 3GS two years later.
Yes. After 36 minutes of talking about how amazing all the other features were he talked about great making calls was. A lot of people miss this subtle distinction; he didn’t say that the killer app of the entire device was making calls, he said the killer app of the phone part was making calls.
 
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Steve's assertion was that the iPhone (as a product line) would sell 10M by the end of 2008.
True but that was not the point of the discussion.

We were saying the 1st generation Vision Pro would not sell well, and we were saying the 1st gen iPhone didn't sell all that well either.
 
Yes. After 36 minutes of talking about how amazing all the other features were he talked about great making calls was. A lot of people miss this subtle distinction; he didn’t say that the killer app of the entire device was making calls, he said the killer app of the phone part was making calls.

Exactly. The revolution of iPhone was device convergence, not phone calls.
 
In a way a phone was about going beyond ones self, the Vision Pro is the opposite which represents a different challenge to market.

Well, a phone is something everyone understands. So it wasn’t breaking any new ground in that regard. Sticking a phone to a music player, a web browser and a camera was the new thing.

And yes, the iPhone is dialed for communication. Vision Pro is dialed for isolation.
 
Is it conventional to release a consumer VR headset that isn't focused on gaming? Is it not risky to release an expensive VR device when Apple's two largest competitors in the OS space have been retreating from VR?

"Why isn't Apple thinking differently?"
"No, that's not what I meant! I meant that I want them to think the same way I do!"
There’s nothing unconventional about VP. Was anyone surprised that Apple released an VR device years after everyone else?

Eye tracking and hand gesture recognition have been around for awhile but the tech to implement all that was/is too expensive. VP is super expensive because they packed it with expensive tech from other companies. That’s not unconventional, it’s business 101.

As for non-gaming use, VP is not the first to promote VR for things other than gaming.

Meta isn’t retreating from VR. In fact, they changed their company name to go all in VR! Just because MS and Google realized VR isn’t ready for prime time (as evidenced by VP’s many drawbacks) doesn’t mean what Apple is doing is unconventional. Sometimes, a fat, lazy company like Apple simply doesn’t know what it’s doing and have money to burn and will do things simply to satiate investor appetite for growth. Notice how Apple went from triple digit growth under Jobs to negative growth this year with little to no growth expected next year?
 
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I didn’t, and I haven’t made any comment about the vehicle in question.
What I did say, is that trying to measure success by people dropping a couple hundred dollars on deposits for a vehicle that at the time had not only its pricing but if it would ever actually release, totally up in the air is stupid.
That’s not an actual measure of success, that just shows a lot of people are strangely comfortable throwing away money into something they never actually intend on paying full price for or taking delivery of.

The cyber truck is definitely an advancement, but anyone who honestly thinks that the vast majority of those deposits won’t be eventually canceled are fooling themselves.

Say whatever you want about the Vision Pro, but at least Apple isn’t having to threaten to sue their own customers to get it out the door.

1. Getting 2.1 million orders for something that hasn’t shipped IS a measure of success. It not only shows extraordinary demand, but that’s 210 million dollars in the bank! Even if 75% cancel, it will take several years to fill those preorders.

2. They’re getting 10,000 orders a day since the cyber truck delivery event. That’s an additional 250k orders in a month and 2.3 million pre-orders to date (“vast majority of orders” have not yet been canceled)… For a $61K-$120k product!

3. Better to get sued by antsy customers who are eager to get their hands on a product than customer apathy for a product that’s marginally better than the competition but costs 15x-20x more… or getting sued because you intentionally slowed down their iPhones in order to get them to buy a new one because you couldn’t generate more demand through real innovation.
 
I don't understand this. I have to believe you knew what your were getting into with the watch. You researched it on Apple's web site. You knew what it looked like and it's functionality. You had a return window, but you kept the watch. Yet, it almost seems like you're blaming Apple for your decision to not use the watch. I don't understand.
Well, i did use it for a while but it's heavy on the hand, especially because i want it for sleep tracking. The standard sleep tracking itself is rather useless but i haven't tried to find 3P apps. In a way I've just given up, just like with so many other tech products i bought over the years. Console with 3D glasses etc ... not compelling enough to invest a lot of time in.
Now, i'm sure it's a me-thing but i think the Vision will be the same, sounds nice but will i use it?
 
that’s 210 million dollars in the bank! Even if 75% cancel, it will take several years to fill those preorders.
it’s not, the original $250 deposits were refundable.

3. Better to get sued by antsy customers who are eager to get their hands on a product than customer apathy for a product that’s marginally better than the competition but costs 15x-20x more… or getting sued because you intentionally slowed down their iPhones in order to get them to buy a new one because you couldn’t generate more demand through real innovation.
lol, imagine defending a company threatening to sue the people who are purchasing their vehicles.
If Apple ever, ever told me I could buy their stuff, but I’d get sued if I sold it in the first year, I’d sell all my Apple products right there and then.
 
There’s nothing unconventional about VP. Was anyone surprised that Apple released an VR device years after everyone else?

Eye tracking and hand gesture recognition have been around for awhile but the tech to implement all that was/is too expensive. VP is super expensive because they packed it with expensive tech from other companies. That’s not unconventional, it’s business 101.

As for non-gaming use, VP is not the first to promote VR for things other than gaming.

Meta isn’t retreating from VR. In fact, they changed their company name to go all in VR! Just because MS and Google realized VR isn’t ready for prime time (as e wide fed by VP’s many drawbacks) doesn’t mean what Apple is doing is unconventional. Sometimes, a fat, lazy company like Apple simply doesn’t know what it’s doing and have money to burn and will do things simply to satiate investor appetite for growth. Notice how Apple went from triple digit growth under Jobs to negative growth this year with little to no growth expected this year?
While putting the headset on and being immersed is VR, the spatial computing features are AR. Examples

AR
It takes your physical surroundings, recreates them visually in the headset, and then places its own user interface, apps, and content on top of that representation. It can project screens throughout your field of view, letting you virtually use multiple monitors with your physical keyboard and mouse at the same time. It can take 3D renders and place them virtually on your real-world desk.
VR
It can completely take over your view and put you in a fully virtual environment (app, game, movie)—and that's VR
Most of what Apple demonstrated at WWDC 2023 with the Vision Pro's launch video is AR not VR.

Tim even says it is a AR platform during this keynote segment, which means Apple wants to emphasize AR computerizing instead of games/entertainment that are usually VR. So they are not going all in VR are they? ;)

 
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