it doesn't need to sell iPhone numbers. Even if it sells Mac numbers, it'll do well.
Apple is positioning it as the future of their company. It needs to sell way more than a Mac.
it doesn't need to sell iPhone numbers. Even if it sells Mac numbers, it'll do well.
Unless Apple is hoping that people walk around in public with that huge headset on their face, it isn't selling more than a Mac and not for $3,500 USDApple is positioning it as the future of their company. It needs to sell way more than a Mac.
Apple is positioning Spatial Computing as part of their company’s future, but they are not expecting that this product as it is shipping is the future of their company.Apple is positioning it as the future of their company. It needs to sell way more than a Mac.
I actually find that I get annoyed by the discomfort of a VR headset more quickly in more passive experiences, like watching a movie.One possibility is to use the AVP while lying down. Reclining on a pillow and the weight of the device will not be so important.
For their particular usage it adds an addition 3D axis to what some apps can display. Their problem is that this OS is too much like a 3D version of iOS/IPadOS. Can it have more depth to an app's interface like the Mac or will it always be more for how one uses a a future based 3D phone or 3D tablet in comparison.Apple is positioning Spatial Computing as part of their company’s future, but they are not expecting that this product as it is shipping is the future of their company.
Then Metalenze should be able to recreate just that with its technology.Scientists have created new 2-D nanostructured surfaces which appear as realistic 3-D objects – including shading and shadows - using cutting edge nano-engineering.
I totally agree. But at least that one investment can have a couple watching a movie together. Or a group or a family. 3,500 for one viewer is tough. Movies/Shows are a communal experience. No Super Bowl party with one Vision Pro. LolI am just going to use it as a tv if it can match the 4K clarity, pq and black level of a high end projector. It’s something truly special to watch a movie on a 100+” screen at home you have to appreciate it in person.
The problem with projector is a decent 4K laser one with a good screen are all $5k+, not to mention the massive space required for the screen and need to keep ambient light to near zero.
With this headset, I can just put it on without having to turn off all the lights which is not practical with a family and kid, and get a 120+ or bigger screen! It’s a bargain if the picture quality can match. By all accounts it looks like apple is really going for the high end pq unlike the meta quest garbage (in term of pq). Cant wait to try it out in stores
Calling one of the biggest breakthroughs in automotive history stupid makes you look incredibly ignorant.no it doesn’t, it just proves that a lot of people are willing to waste away money on stupid things, something we already know.
Now, if they were actually committing to paying the full eventual price of a cyber truck and taking delivery, then maybe you have a point.
is no longer what company? A company that can sell out a lot of units and generate hype?
The iPhone 15 Pro was out of stock for months due to high demand.
Guarantee you if Apple allowed people to reserve vision pros back in June for a small down payment, they would’ve sold out in seconds.
The last time Apple allowed people to purchase tickets for WWDC without a lottery system, they sold out in less than a minute. And those tickets were almost $2000, without travel expenses..
Apple is positioning Spatial Computing as part of their company’s future, but they are not expecting that this product as it is shipping is the future of their company.
Is it conventional to release a consumer VR headset that isn't focused on gaming? Is it not risky to release an expensive VR device when Apple's two largest competitors in the OS space have been retreating from VR?Apple is clearly not the company that is defying convention, thinking differently, taking bold risks, and moving markets like when Jobs was around.
I’m not disagreeing with you, I’m telling you exactly the words that came out of Steve Jobs’s mouth on January 9, 2007.The killer app for the iPhone was not “making calls.” It was device convergence. Lots of mobile devices could make calls. None of them were a converged device that was a music player, a still/video camera, a phone, a voice recorder and an internet messenger/platform. The idea of device convergence had been in the air for years leading up to iPhone. But iPhone was the first to achieve it.
I didn’t, and I haven’t made any comment about the vehicle in question.Calling one of the biggest breakthroughs in automotive history stupid makes you look incredibly ignorant.
You mean one of the most embarrassing moments during a public presentation from a modern tech company?HFS that can withstand bullets and sledgehammers, etc etc.
Yes. After 36 minutes of talking about how amazing all the other features were he talked about great making calls was. A lot of people miss this subtle distinction; he didn’t say that the killer app of the entire device was making calls, he said the killer app of the phone part was making calls.I’m not disagreeing with you, I’m telling you exactly the words that came out of Steve Jobs’s mouth on January 9, 2007.
The man literally said, the direct quote, no additions, no subtractions, no changes, his exact words were…
“ so what’s the killer app? The killer app is making calls.”
Those were his words, no ands, ifs or buts.
36:40 if you need the timestamp.
Also, notice how much time is allocated towards talking about the iPod and phone apps… While safari gets three minutes. Three minutes.
For comparison, the phone and SMS apps got a combined 11 minutes to themselves.
Also, just a small note here, but you list video recording and voice recorder as headline features of the original iPhone when… they absolutely were not.
There was no App Store, and there was no Voice Memos application, and there was no video recording.
It was literally not possible to record your voice without using a jailbreak tweak, or an App Store app that wouldn’t launch until over a year later.
And video recording wouldn’t become an option until the 3GS two years later.
True but that was not the point of the discussion.Steve's assertion was that the iPhone (as a product line) would sell 10M by the end of 2008.
Yes. After 36 minutes of talking about how amazing all the other features were he talked about great making calls was. A lot of people miss this subtle distinction; he didn’t say that the killer app of the entire device was making calls, he said the killer app of the phone part was making calls.
In a way a phone was about going beyond ones self, the Vision Pro is the opposite which represents a different challenge to market.Exactly. The revolution of iPhone was device convergence, not phone calls.
In a way a phone was about going beyond ones self, the Vision Pro is the opposite which represents a different challenge to market.
There’s nothing unconventional about VP. Was anyone surprised that Apple released an VR device years after everyone else?Is it conventional to release a consumer VR headset that isn't focused on gaming? Is it not risky to release an expensive VR device when Apple's two largest competitors in the OS space have been retreating from VR?
"Why isn't Apple thinking differently?"
"No, that's not what I meant! I meant that I want them to think the same way I do!"
I didn’t, and I haven’t made any comment about the vehicle in question.
What I did say, is that trying to measure success by people dropping a couple hundred dollars on deposits for a vehicle that at the time had not only its pricing but if it would ever actually release, totally up in the air is stupid.
That’s not an actual measure of success, that just shows a lot of people are strangely comfortable throwing away money into something they never actually intend on paying full price for or taking delivery of.
The cyber truck is definitely an advancement, but anyone who honestly thinks that the vast majority of those deposits won’t be eventually canceled are fooling themselves.
![]()
Tesla Gets Serious About Cybertruck Orders With Non-Refundable $1K Deposit
Two weeks after confirming the Cybertruck will cost almost double what it originally announced, Tesla tries to weed out non-serious buyers from the 'millions' of reservation holders.www.pcmag.com
![]()
Tesla Reserves Right to Sue Cybertruck Buyers Who Resell the Vehicle Too Quickly
You'll need permission from Tesla to sell the truck during year one or be prepared to pay $50K.www.pcmag.com
Say whatever you want about the Vision Pro, but at least Apple isn’t having to threaten to sue their own customers to get it out the door.
Well, i did use it for a while but it's heavy on the hand, especially because i want it for sleep tracking. The standard sleep tracking itself is rather useless but i haven't tried to find 3P apps. In a way I've just given up, just like with so many other tech products i bought over the years. Console with 3D glasses etc ... not compelling enough to invest a lot of time in.I don't understand this. I have to believe you knew what your were getting into with the watch. You researched it on Apple's web site. You knew what it looked like and it's functionality. You had a return window, but you kept the watch. Yet, it almost seems like you're blaming Apple for your decision to not use the watch. I don't understand.
it’s not, the original $250 deposits were refundable.that’s 210 million dollars in the bank! Even if 75% cancel, it will take several years to fill those preorders.
lol, imagine defending a company threatening to sue the people who are purchasing their vehicles.3. Better to get sued by antsy customers who are eager to get their hands on a product than customer apathy for a product that’s marginally better than the competition but costs 15x-20x more… or getting sued because you intentionally slowed down their iPhones in order to get them to buy a new one because you couldn’t generate more demand through real innovation.
While putting the headset on and being immersed is VR, the spatial computing features are AR. ExamplesThere’s nothing unconventional about VP. Was anyone surprised that Apple released an VR device years after everyone else?
Eye tracking and hand gesture recognition have been around for awhile but the tech to implement all that was/is too expensive. VP is super expensive because they packed it with expensive tech from other companies. That’s not unconventional, it’s business 101.
As for non-gaming use, VP is not the first to promote VR for things other than gaming.
Meta isn’t retreating from VR. In fact, they changed their company name to go all in VR! Just because MS and Google realized VR isn’t ready for prime time (as e wide fed by VP’s many drawbacks) doesn’t mean what Apple is doing is unconventional. Sometimes, a fat, lazy company like Apple simply doesn’t know what it’s doing and have money to burn and will do things simply to satiate investor appetite for growth. Notice how Apple went from triple digit growth under Jobs to negative growth this year with little to no growth expected this year?
VRIt takes your physical surroundings, recreates them visually in the headset, and then places its own user interface, apps, and content on top of that representation. It can project screens throughout your field of view, letting you virtually use multiple monitors with your physical keyboard and mouse at the same time. It can take 3D renders and place them virtually on your real-world desk.
Most of what Apple demonstrated at WWDC 2023 with the Vision Pro's launch video is AR not VR.It can completely take over your view and put you in a fully virtual environment (app, game, movie)—and that's VR