Don't mix things, the one with the windshield (WayRay - display) is not AR/VR, that's a heads up display on the windshield that many high end cars have had a few years ago, it's that's pretty cool though, I've seen it in an Audi and Cadillac, but yeah, WayRay is nothing but a HUD with newer stuff, that's not AR/VR.
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Latest ARKit Demos Include Sculpting, Food Ordering, Virtual Pets and Zombies
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Don't mix things, the one with the windshield (WayRay - display) is not AR/VR, that's a heads up display on the windshield that many high end cars have had a few years ago, it's that's pretty cool though, I've seen it in an Audi and Cadillac, but yeah, WayRay is nothing but a HUD with newer stuff, that's not AR/VR.
I'll admit, I may have cheated a little, but from their literature and videos, their aim is more than just HUD. The systems seems to incorporate voice and simple gesture recognition for controls, and instead of just flat surfaces, it aims to provide the illusion of 3D images in some instances.
Cuz its more REALISTIC. You can put your hand next to it to see how it compares. Its like when pokemon go came out. Everyone can catch 3D pokemons on their NDS or even gameboy for years, but it was so much more real when its layered on top of the real world.
This is really starting to remind me of the time when ipod and iphone first came out. "Why need a thousand songs in your pocket when I can carry 10 CDs for my discman??" /facepalm.
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The military also had the internet for many years before it came out. What is your point???
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There are companies that do plastic modeling of food. You see it everywhere in Japan. You see it at some restaurants here in the US. It's already a proven market, and prove human behavior.
The more realistic you can help me picture something in my head, the more likely im going to be able to relate to it and make a purchase decision.
Imagine this scenario, its dinner time im trying to figure out what restaurant i should go to.
I open yelp and for restaurant A, I swipe through some photos of the most popular food
I go to the page restaurant B, it offers an AR feature. I see 3D renderings of food virtually sitting on my coffee table. There's virtual steam coming off the true to size portioned plates. I can swipe through them as people's comments and reviews are overlaid over each dish.
Take a WILD guess - which restaurant will I end up actually dining at??
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We are forced to interact with digital things on a static screen in a complete virtual "desktop" environment because technology is limited. Its not natural at all and we had to learn to cope with it as a species.
Its like if GUI was never invented we would still be interacting with punch cards and reading LED bulbs for output.
If you look at the development of computers and how humans interact with digital information, it's always been on a trajectory to become more and more realistic, more and more "human".
We are on the verge of ditching the screen all together. Where virtual things will be overlaid on top of the real world, and interactions could potentially be solely gesture/voice based.
Arguing against this shift towards ever more realistic display and interaction of information is... spoilers alert, a losing battle.
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Exactly. You're seeing the problem that many people are not noticing. It's like how they started talking about Metal on iOS since a couple of years ago. I haven't seen any progress or mass proliferation of Metal being used on current apps. The only thing I see is Procreate 4.0 that's being re-written from the ground up via Metal and I own 3.0. It's a great app for artists/illustrators for professional work and I swear by it.
I think what I'm trying to say is that Apple hyped Metal to the point that I didn't see much of it. I suspect they might do the same thing to their ARKit offering. It'll be a slow trickle of sorts towards a proliferation of good and bad apps, or it may fizzle out, just like how they tried to show off games being played on Apple TV ( that probably died out ).
If Apple wanted to get into AR, they should've done this about 3-4 years ago when Nintendo was getting into it with their Amiibos. I suspect that their 4-5 year R&D into Apple Watch is what set them back, taking up so much time and resources. Had they not done the Watch, they probably would've jumped into AR early on or solved other hardware spec issues with their Macs or mobile devices.
But in the end of the day, they chose to be late getting into the AR industry. It's a money grab on their part, just like what they're doing with Apple Music.
And I expect Tim and his execs, especially The Schill, to get really over dramatic on stage in September.
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You mean DARPA.
My point is that Apple stepped into the AR field a bit too late. I have Ingress and it's a form of AR which has been around 2-3 years now, thanks to Google and Niantic. Where was Apple when AR games were already out by then? For Cook to say, "Oh! The use of AR on iOS has so much potential! " is a crock. I can see right through his lies and can tell he's not being genuine about it. It's a money grab and he knows it.
AR is nice but for Apple to step in late and proclaim it as the future is utter bull. IF they thought it was the future, they should've stepped in earlier and taken advantage of it. And just because ARKit is going to be all on iOS platforms does not mean everyone is going to use it and does not equate total domination. Far from it.
If you think Apple did this now just to "help" hold our hands and introduce AR to the masses, you're sadly mistaken. I've been aware of AR for years and to me, it's insulting for Apple to step in this late to the game. Their motto " Oh, but we wait until we get it right " is nothing but an excuse. If they claim to get things right by waiting at the last minute, take a hard look at the Apple Music UI garbage. That's not 'getting it right'. That's a cram and a money grab.
The last thing Apple should do is insult the consumers' intelligence.
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Then, where are the Apple Glasses? That's supposed to merge the overlay of graphics visually and allow gesture based motion with hands to control the environment. I can certainly say that holding an iPad up for long periods of time using AR, or the iPhone, is impractical.
How's that argument against touchscreen Macs working out for Apple?
iOS users are going to wise up and say "uhh..Apple. This is becoming impractical and we're getting tired of holding up our devices. Where are the Glasses? We need this now for better interaction ".
Apple (clapping like a monkey): Ooooh! We're working on it! It's coming soon!
iOS users: Too slow! Move it or lose it! Other competitors have them now. You should have had that out already.
I see what you're saying but why would I want to view food in my own home if I'm going to be going out to a restaurant anyway? If anything, I would want to also preview the restaurant and ambiance before leaving my home. That's what they're selling after all, the experience.
So a guy using an iPhone or iPad to interact with AR elements in public is acting like a dweeb, but a guy wearing a VR headset which completely obstructs his field of vision and his awareness of his environment, plus him flailing his arms about isn't?
You just put your VR goggles and go out to the park and hope that a car won't hit you (because something will hit you).
That's not a good defense for AR. You're assuming VR is used outdoors when it's designed for indoor utility. It's not flailing around because you're using 3d controllers to manipulate the environment and OS.
But using an iPad or iPhone outside for AR is asking for trouble. Do you want people following you around looking over your shoulder as you play a game? Or during your work shift when the boss expects you to get off the phone and do your job?
Sorry, but holding up an iPad for AR outside is asking to be made fun of. Better to have transparent goggles that connects to the phone for a streaming feed makes sense. You realize there are laws now that ask you to put the phone down while you walk due to texting? Yes, they exist because texting while walking is also becoming another problem besides distracted driving.
Glasses are the answer, not the dorky way Apple presents AR to be used.
It's the ridiculous implementation that irks me, not AR or the excitement therein. I did laugh at myself for flying off the cuff with that post. Perhaps one or three too many cups of coffee in the blood.
When they show me something that elevates perhaps gaming in ones free time with really intuitive AR, it just seems like such a "added point of wasted effort."
Perhaps if it's fast, and I don't need to have every restaurants app installed to see their menu they could cut down on the size and frequency they'd need to replace menus, a tiny environmental impact.
Heh, is that a better take, less rage?
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Also, I would like to point out that I didn't paint the broad stroke of dismissing AR or VR as a whole, just this specifically silly implementation. But could have been less crass and internet-tacky I'll admit.
Sorry, but I think that at this point in time, walking around in public with a pair of AR glasses is opening yourself up to even more ridicule than waving an iPad around in public ever will.
I agree with you that glasses is the next logical step for Apple, but that is likely still some time off. Look at the fiasco that was google glasses. The public will need some time to warm up to the idea of a face-mounted wearable, and I think what Apple is doing here is to warm people up to the utility of AR first. Make them realise the pain points of using a handheld device for an AR experience (like what you mentioned earlier), thus building up demand for a glasses-like solution.
At the same time, Apple can also sit back and observe what the "killer app" for AR is, and adjust the design of their AR glasses accordingly.
I am also looking at it from a pragmatic point of view. The best AR device is the one you have on you, and everyone is going to have their smartphones with them at all times, making it the most accessible option there is.
If people want to look at me, they are more than welcome to do so.
If it's one thing Apple is good at, they know how to wait.