"We're aware of the issue and working on something" goes a long way to please the masses, even if at the end of the day the solution is "Hardware design, live with it or return it".
The fact that Apple is keeping quiet is only helping fuel the fire.
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Law Firm Gearing Up for iPhone 4 Suit Over Signal Issues
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"We're aware of the issue and working on something" goes a long way to please the masses, even if at the end of the day the solution is "Hardware design, live with it or return it".
The fact that Apple is keeping quiet is only helping fuel the fire.
If the masses can't work that out from "stay tuned", I am baffled as to how they have managed to hold down the kind of job that gives you the income to pay for an iphone.
Seriously - how dumb or emotionally needy do you have to be that you need reassuring that something so obvious is being done?
If you can't live with secrecy why on earth do you buy Apple?
Remember the 3.1 coma?
no statements, no apologies, they just fixed it.
I want them to find the solution - I don't need a hug while they are doing it.
Because the masses have been burned before by Steve one liners. Remember "not to worry" about Macbook Pros ?
Remember "Hold it differently ?"
"Stay Tuned" means nothing. Steve one liners rarely mean anything at all. Stay Tuned could mean "we're going to announce you're all dumb for not thinking "Changes everything, again" also meant the way you're supposed to hold it".
Seriously, there is no apologizing for Apple in this instance, this is bad PR. It's one thing to be secretive about upcoming products, it's another completely to be about fixing a 700$ device that is in people's hand when you have said money in yours.
It means 'wait'.
Probably because they haven't worked out how they are going to fix it.
Or he's just lying.
Make up your own mind and shop elsewhere if you can't be patient.
Nope, its very good PR.
The less they say - the less the media can comment on.
They have said the bare minimum; given a workaround and told people to be patient.
That way - when its all fixed, it's like it never happened -
3.1 coma for example - who remembers that?
'Least said soonest mended'
Making an apology doesn't pacify people who demand an apology, because those sort of people are naturally demanding.
To you it means wait. To others it means "Go pound sand" to paraphrase Steve talking about Clone licenses in the 90s. That's the thing about Steve one-liners, they aren't clear PR phrases.
Clear PR phrases prevents messes like this one. That you keep insisting that isn't so shows your bias in all this. Look, I understand you don't want it to be this way, but you don't have a vested interest in this. You aren't getting paid by Apple for damage control, just let it go.
As for me, my own mind is made up and I will indeed be shopping elsewhere. It has nothing to do with patience either, and everything to do with how Apple handled this. A simple press release with a simple, well written and concise statement would have gone a long way.
You have no idea what stay tuned means. How could you? It is impossible to infer that stay tuned means "they are aware of the issue and are working on it". Hell, the words before "stay tuned" were "its not an issue". If he stated not an issue, then stay tuned should not mean they are aware of an issue no?
I don't need reassuring. What I do need is for them to prove that there is no issue when people are clearly having to alter their normal behavior to use the device as it is intended, since after all, they said there was no issue.
Apple should have NEVER said that the reception is not a problem, unless they already know of the solution. If it turns out to be a non-fixable mistake, they are ****ed. Because now the people who were waiting for the great CEO to make a comment about the reception being bad before buying will have a great case. All they have to say is "I bought the phone because the CEO made a statement that the reception is not an issue and I wouldn't have a problem" That would be misleading your customers, which is trouble.
I don't need reassuring. What I do need is for them to prove that there is no issue when people are clearly having to alter their normal behavior to use the device as it is intended, since after all, they said there was no issue.
Apple should have NEVER said that the reception is not a problem, unless they already know of the solution. If it turns out to be a non-fixable mistake, they are ****ed. Because now the people who were waiting for the great CEO to make a comment about the reception being bad before buying will have a great case. All they have to say is "I bought the phone because the CEO made a statement that the reception is not an issue and I wouldn't have a problem" That would be misleading your customers, which is trouble.
That is what most people think 'stay tuned' means.
Or that I work in PR.....
That has never been apples way though has it?
what did they say about the coma issue?
So because they always do it wrong means they should keep doing it wrong ? Is that your counter argument ?
I wasn't even aware of a coma issue, yet I am aware of this. Funny how that works uh...
Its a well known phrase used to mean 'hang on - there is something coming up shortly....'
So because they always do it wrong means they should keep doing it wrong ? Is that your counter argument ?
Or maybe they are dong it right and YOU are wrong?
Just a possibility.
Thanks, proved my point.
'Least said - soonest mended'
QED
In some bizarro "Apple is always right" world yes. Welcome to the reality distortion field.
Last post on this subject, I hate arguing with a brick wall.
Only works when the person doing the saying is also the one doing the mending. In those moments, I'd rather he shut up and get to work. When you have seperate PR and engineering departments, both can work at the same time.
That's how businesses work, or are you suggesting the iPhone 4 was designed and engineered by Apple's PR department ?
Again, brick wall, welcome to the kool-aid list.
your right stay tuned does mean hang on. But what am I hanging on for? He clearly said there is no issue. So why would stay tuned mean hang on for a fix of the issue, when there is no issue?? Maybe stay tuned means hang on, wait for us to officially hold a press conference saying that you all have to live with this so called "issue".
Apple is being consistent.
They seem to have been doing well in the PR stakes in general so maybe its not them that are wrong?
have the lawyers run after this instead
http://money.cnn.com/2010/06/30/technology/sony_laptop_recall/index.htm
http://money.cnn.com/2010/06/30/technology/sony_laptop_recall/index.htm
If he had said "stay tuned" you would be right. That's not what he said. He said THERE IS NO ISSUE. Stay tuned. At best this is a mixed and confusing message. It might mean "stay tuned for Apple to explain why there is no issue." Or it may mean "the issue isn't what has been reported, and we have a fix for the actual issue coming." Or it may mean any number of other things.
It is not at ALL obvious anything is being done. Statements from Apple PR indicating that there is nothing here that doesn't afflict all phones. Statements from Steve Jobs saying there is no issue, and just don't hold your phone that way. A leaked applecare script indicating the official policy is there is no issue. Statements from multiple apple retail and applecare employees indicating there is no issue.
The overwhelming weight of evidence, barring one nebulous "stay tuned" and an unsubstantiated "there will be a software fix two days ago" is that NOTHING is being done.
He doesn't use many words because its harder for people to misquote.
But some still do.
He said there is no RECEPTION issue, stay tuned.
Now, that is not the same as saying "there is no issue".
'Overwhelming weight of evidence?'
Priceless.
I have a suggestion,
He doesn't use many words because its harder for people to misquote.
But some still do.
He said there is no RECEPTION issue, stay tuned.
Now, that is not the same as saying "there is no issue".
'Overwhelming weight of evidence?'
Priceless.
"There is no reception issue" changes nothing. He (and Apple) have admitted NO issue. He has said "don't hold the phone that way" and "all phones do that."
And yes, it's the overwhelming weight of evidence. I listed MULTIPLE statements and documents coming from Apple which indicate that their position is nothing is wrong, and ONE statement from steve jobs ("stay tuned") that indicates something might be happening. That is pretty overwhelming. Do you have ANY other evidence that Apple plans to do something other than "stay tuned" (which, again, immediately follows a statement any rational person would, in context with his previous "don't hold the phone that way" statement and Apple's public statements, interpret to mean Apple believes there is no problem)?
The most likely outcome of this case for consumers would be free bumper of your choice (if there was a case and Apple lost), not $200.