Apple recently posted a "lengthy" cautionary memo on its internal website that uses aggressive scare tactics to warn employees against leaking details about future products to the media, reports
Bloomberg.
In 2017, Apple said it caught 29 leakers and that 12 of those people were arrested. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere," the company said in the memo.
The memo details several instances where sensitive data had been leaked to the media, such as
the leaked iOS 11 GM, which divulged details on the iPhone X, and meetings where Craig Federighi detailed
delays to planned functionality in iOS 12 to focus on improving existing features. The employees who leaked this info were caught and fired, said Apple.
It also warns Apple employees against befriending members of the press, analysts, and bloggers and "getting played."
Apple told employees that leaking information about an unreleased product can impact sales of current models, lead to fewer sales when the product is released, and give competitors more time to mimic product features. "We want the chance to tell our customers why the product is great, and not have that done poorly by someone else," Apple's Greg Joswiak said in the memo, the full text of which is below, courtesy of
Bloomberg:Apple has always been an intensely private and secretive company, but as it has grown, leaks have become harder to contain, both among its own corporate employees and from its supplier partners. In 2012, Apple CEO Tim Cook said Apple was going to "double down on secrecy on products," but each and every year, details on new products manage to leak out ahead of launch.
Article Link:
Leaked Apple Memo Warns Employees About Leaking Info to Media