It's like that time when the European Union tried to force major changes on a $3 trillion company.
Oh wait...
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Leaked EU Document Could Spell Major Changes for App Store, Messages, FaceTime, Browsers, and Siri
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It's like that time when the European Union tried to force major changes on a $3 trillion company.
Oh wait...
?
You're gonna have to help me out.
I'm not familiar with Dom Perignon's and Airbus' business practices.
For the first time…. thank god for Brexit. Though in reality this stuff would end up being global, rather than only in the EU.
There is some stuff here that makes sense. But there is definitely overreach that both demonstrates a total lack of technical understanding/appreciation like others have pointed out plus stuff that could actually erode competition. But we’ve been there before with EU/Governments as well!
Expect several years of legal challenges from all manufacturers and an eventual watered down legislation delivered. By which point all of those set to lose big in this will have already adjusted their operating models to compensate.
There is some stuff here that makes sense. But there is definitely overreach that both demonstrates a total lack of technical understanding/appreciation like others have pointed out plus stuff that could actually erode competition. But we’ve been there before with EU/Governments as well!
Expect several years of legal challenges from all manufacturers and an eventual watered down legislation delivered. By which point all of those set to lose big in this will have already adjusted their operating models to compensate.
Hey... can the EU force Microsoft to restore the functionality of the Windows 11 taskbar to behave more like Windows 10?
There's so much missing...
There's so much missing...
So glad this is the top voted comment. And many EU citizens are threatening to leave EU and move to US if Apple were not allowed there!
Jesus you must feel so claustrophobic using an iPhone. Except you probably don't. Right bud? ?
The whole point is that international and trade policies are not about good practices or lawfulness.
It’s about gaining or retaining power and leverage.
When the US can’t compete it regulates and bans. When the EU can’t compete it regulates and bans.
The American car, commercial aircraft, luxury, high end food an beverage, telecom equipment…. industries can’t compete, so America bans and regulates
Europe does the same with big tech.
I was referring to the revenue. Apple's total revenue in 2021 was $365.8 billion according to the internet. So Apple's total revenue in Europe is 25% of the total revenue.
It did already. The Eu forced Microsoft to stop bundling the IE. Don‘t you remember? Apple is the M$ of the 2020s. And will be regulated the same way the EU already regulated Microsoft and Google.
Microsoft changed to a service company in the meantime. Azure is build upon OSS and open standards. Apple always claimed to change into a sevice company as well, but it failed. Apple tried the opposite and has only a wallet garden business model. This is why Apple refuses to adopt USB-C (MFI wallet garden business model) and why Apple wants to stay platform owner, gatekeeper and competitor of iOS so badly (another wallet garden business model).
Those business models are about to fail. Finally.
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That's a great solution.
If you don't like Apple products... you can give them away and use some other company's products.
But I don't think Apple should be forced to act like some other company.
I know, right?
That’s very precisely what the EU is saying.
You don’t like our system? Feel free to leave!
Yes... I remember the Microsoft case back then.
But I asked if the EU can force Microsoft to fix the disastrous taskbar in Windows 11. It sucks. It affects the consumer.
And the EU is all about helping the consumer, right?
Hell... if the EU is soooo concerned with the way Apple handles the App Store, Messages, FaceTime, third-party browsers, and Siri....
...all I'm asking is for the EU to make Microsoft fix the Windows 11 taskbar to work like it did in Windows 10.
Since the EU so into fixing things...
Oh well, I guess macOS and iOS seeded betas will continue to have almost no feature enhancements nor obvious bug fixes since every single man-hour will spent on dealing with this.
Yeah... let's make up some new laws... and force you to comply with them even though you've been doing something for 15 years...
I love it. Finally gonna see some real change soon. Better late then never.
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Apple’s problem is they don’t have any relevant leverage anywhere apart from, I would say, Ireland.
Nobody needs iPhones, they don’t pay taxes, they don’t manufacture in Europe.
In actuality, there is a point to be made that they’re a very easy and logical target for tariffs and sanctions.
Apple is an American company that resells Asian hardware assembled in developing countries. That doesn’t bring much to the table in Europe.
But don‘t you know that you can install 3rd party tools to change the taskbar? The EU doesn‘t fix the taskbar for you, it just gives you the change to fix it yourself.
You seem to get something wrong here.
Apples target is to „lock users in, lock competition out“. So if someone develops a tool to tune your iPhone homescreen, it won‘t make it into the AppStore. To install it you need to jailbreak your device. With the DMA you won‘t have to jailbreak your iPhone to install the tool.
That’s very simple, governments don’t have any control over big companies in aspects like encrypted communication, access to users data, freedom of speach. Side loading will weaken iPhone core security and will make it easier to spy on citizens. From economic point of view it’s pure socialism, the end of free market. What’s very disturbing, EU, UK and USA are going here in the same direction.
When Apple eneterd the European market it already complied with tons of regulations and laws. There are special iPhone models for different 5G networks. Apple needs to comply with european product regulations for electronic devices, complying to the US regulations is not enough. China, Asia, South Korean? Same story.
He could but Android comes with a heavy price tag and that is Google is always spying at you. So his option is iOS or spyware. Its illogical to choose spyware.
i will give you a little hint. Eu dosent have a police force or military force. EU literaly have zero weapons to use-
Apple can map the buttons that launch the Siri voice prompt to instead launch something else, while simultaneously disabling 'Hey Siri' voice launching.
Thats the goofy bit - switching out a voice assistant isn't like switching out a keyboard and mouse. They are platform and cloud ecosystem and home automation integration plays, and none of _that_ is being regulated to be interoperable.