I'm worried that this is how Chinese consumers will perceive the iPhone 5C. I'm disappointed that the 5C isn't more attractive; the black screen is bothersome and the body is uninteresting. Even the sheen on the plastic looks low end. I don't think Chinese consumers care about the Apple ecosystem... i doubt they own an ipad, or mac book, and i'd be surprised if they pay for apps or music. I don't think they care much about ios simplicity, software updates, or Androids fragmentation. Fortunately i think it's likely that the iPhone 5S will garner enough admiration as a fashion statement with Chinese buyers that they'll buy a 5C.
Maybe Apple should partner with weibo or wechat or some insanely popular app in china to roll out new features on their app that only work on ios.