Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

[MacRumors]

Apple's first foldable iPhone may not carry the speculative media-derived "Fold" branding after all, according to Chinese leaker Digital Chat Station.

In a new post on Weibo, the oft-accurate leaker claimed that Apple's book-style foldable could launch as the "iPhone Ultra." Meanwhile, domestic Chinese manufacturers are allegedly deciding whether to follow Apple's lead by tentatively branding their own upcoming foldables as "Ultra" models, but likely with a lighter price tag – Apple's version is expected to cost between $2,000 and $2,500.

If Apple does adopt the Ultra name, it wouldn't be the first time. The company already uses the moniker to designate Apple Watch Ultra and CarPlay Ultra as premium products, not to mention its top-end M1 Ultra and M3 Ultra chips. Indeed, Bloomberg's Mark Gurman reported in March that Apple is considering "Ultra" branding for an OLED touchscreen MacBook and a future AirPods model with cameras, suggesting the label could spread across several product lines.

Based on the latest rumors, Apple's foldable iPhone is widely expected to launch later this year, sometime between September and December. The device is expected to feature an approximately 5.3- to 5.5-inch outer display and a 7.8-inch inner screen, with a front-facing camera in both closed and open orientations, and a dual-lens rear camera.

Digital Chat Station has more than three million followers on Weibo, and has a track record of accurately leaking Apple-related information. Still, as with all such reports, the details remain unconfirmed.

Article Link: Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

 

[turbineseaplane]

Ultra price, Ultra crease, Ultra delayed (apparently).

Hopefully it comes with Siri Ultra too.

 

[MacUserFella]

There’s nothing Ultra about a two camera phone and an easily scratchable screen

 

[JPack]

“It is time.”

Honestly, “fold” has always sounded boring. Makes sense Apple would choose something different.

 

[WarmWinterHat]

How about an actual Ultra phone? Pushing the same direction as the watch? Heavy duty, lip around the edge, waterproof to a similar amount, sapphire screen, etc.

Sigh...Apple's naming is dumb.

 

[Billy_Bob]

If this is true, what would an iPad Ultra look like? Will Apple essentially merge the two product lines and never release a folding iPad with cellular connectivity? Or is there a different kind of Ultra-hood they can give the iPad?

 

[mrr]

iPhones should support the Apple Pencil.

 

[dominiongamma]

There’s nothing Ultra about a two camera phone and an easily scratchable screen

I didn’t know you got an early release product to judge it

 

[0815]

Don't care what its called ... I just want it 🙂

(yes, there are users that want an foldable iPhone, even though if many here think it should not exist - might not be a mass market product due to price, but I think there are plenty of people wanting it)

 

[GUNSTAR1]

darn, I was hoping for a front 6.9" screen and foldable. Maybe a plus model down the road?

 

[nkgmd]

Come on Apple…PhoneBook, seriously! Served on a silver platter for you. Easy win.

(Also, Safari should have been named iBrowse)

 

[segfaultdotorg]

I was planning to buy one, but only if they called it the iFold.

 

[segfaultdotorg]

Hopefully it comes with Siri Ultra too.

Siri Ultra(TM), powered by Google Gemini.

 

[ipedro]

Apple's first foldable iPhone may not carry the speculative media-derived "Fold" branding after all

No s* Sherlock.

December 2025

It won't be called "iPhone Fold". That's Samsung's naming convention, why would Apple follow it?

Folding screens are going to be exclusively on the premium top-tier iPhone above the Pro given the expensive technology so the name will come from its tier, not its folding screen. It'll be iPhone Ultra.

Every time I see Macrumors calling it "iPhone Fold" this site's credibility to write about Apple drops.

 

[aluisi]

Yeah going to be worst spec than the Pro phones but its supposed to be Ultra the top of the top. Stupid name for a lower spec phone with a foldable screen

 

[jsavvy]

iPhone Fold doesn’t sound premium enough. What name makes people want to spend over $2k for a first gen product?

 

[monty-ny]

So, anyone have a close-to-accurate number of how many fold-able devices are out there already before Apple gets involved?

 

[klasma]

If this is true, what would an iPad Ultra look like? Will Apple essentially merge the two product lines and never release a folding iPad with cellular connectivity? Or is there a different kind of Ultra-hood they can give the iPad?

There’s an 18 to 20” folding iPad that has been rumored for years.

 

[Lounge vibes 05]

Not a chance that anyone knows apples true marketing name for the product, which is likely one of the only things that can change up until the last minute, and certainly isn’t going to be gathered from Chinese supply chain sources given that it’s all from their American marketing team.

However, my personal opinion is that it will be neither, and much like MacBook Neo will be a name that no one is quite expecting, at least widely.
“iPhone Duo” perhaps, considering their last folding accessory was called the “MagSafe Duo” and it fits way more than “Ultra”. “Ultra” implies the best specifications, which this phone obviously will not have.

 

[klasma]

I was planning to buy one, but only if they called it the iFold.

iPhold would seem more fitting.

 

[MarkNewton2023]

Apple's first foldable iPhone may not carry the speculative media-derived "Fold" branding after all, according to Chinese leaker Digital Chat Station.

In a new post on Weibo, the oft-accurate leaker claimed that Apple's book-style foldable could launch as the "iPhone Ultra." Meanwhile, domestic Chinese manufacturers are allegedly deciding whether to follow Apple's lead by tentatively branding their own upcoming foldables as "Ultra" models, but likely with a lighter price tag – Apple's version is expected to cost between $2,000 and $2,500.

If Apple does adopt the Ultra name, it wouldn't be the first time. The company already uses the moniker to designate Apple Watch Ultra and CarPlay Ultra as premium products, not to mention its top-end M1 Ultra and M3 Ultra chips. Indeed, Bloomberg's Mark Gurman reported in March that Apple is considering "Ultra" branding for an OLED touchscreen MacBook and a future AirPods model with cameras, suggesting the label could spread across several product lines.

Based on the latest rumors, Apple's foldable iPhone is widely expected to launch later this year, sometime between September and December. The device is expected to feature an approximately 5.3- to 5.5-inch outer display and a 7.8-inch inner screen, with a front-facing camera in both closed and open orientations, and a dual-lens rear camera.

Digital Chat Station has more than three million followers on Weibo, and has a track record of accurately leaking Apple-related information. Still, as with all such reports, the details remain unconfirmed.

Article Link: Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

Ultra name is perfect.

 

[switz]

Last I knew, the word "Ultra" is an adjective with no definite meaning defined. It can be both positive or negative depending on the use. Apple seems to use it as an adjective trying to imply some feature set as being better than another feature set on the same product line.

We older folks remember how GM and Ford did this:

Pinto > Various Ford cars & Trucks > Mercury > Lincoln

Chevy > Pontiac >. Buick > Oldsmobile > Cadillac

In later years, especially at GM, the only difference was the taillights and some plastic trim on the outside of the car and different color steering wheels. The same frame, engines and transmissions were used in all trim models.

An iPhone's primary mission is connect the user to a cell tower and establish a verbal connection with another person. It has morphed into a hand held computer with memory options greater than the main frame computers of the 60s (2 Terra Bytes vs MegaBytes then that cost millions of dollars) and even can connect to satellites. They are even used to film movies as well as serve as the cameras for sports events.

After the first several generations, the technology will evolve that cures whatever "crease" occurs or hinges fail in the first generations.

I personally do not wish to own one of these boat anchors as I am quite happy with the existing iPhone Pro Max models of late.

 

[Lounge vibes 05]

So, anyone have a close-to-accurate number of how many fold-able devices are out there already before Apple gets involved?

Samsung sells about 5 million folding phones every year, at least since 2023.
Current estimations say that Apple expects to sell between nine and 15 million folding phones within the first year of the product’s availability.

 

[terminator-jq]

If that’s really the name then I definitely look forward to seeing how Apple will market this thing as a premium over their already premium iPhone Pro models, especially since so far it seems we are already loosing:

1. The telephoto camera
2. Overall Durability
3. Lidar sensor

To be an iPhone Ultra, this thing needs to be more than just an iPhone that can fold out to a bigger screen. I’m definitely looking forward to seeing how Apple handles this new form factor. Foldables have come a LONG way since their introduction. The new Oppo fold really takes things up a notch but even the Galaxy Fold 7 was a major step forward. Let’s see what Apple can do!

 

[Ta_whirimatea]

Wonder if it’l be announced at wwdc as a ‘one more thing’ or closer to September with a dec release

Either way I’ll not be buying it!