Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

[klasma]

So, anyone have a close-to-accurate number of how many fold-able devices are out there already before Apple gets involved?

Roughly 2% market share, from various reports.

 

[surfzen21]

I heard a rumor, that very very credible, that it will be called:

iPhone Wide Boi

 

[YankeeSR23]

I was planning to buy one, but only if they called it the iFold.

Don’t worry, the repair places in the malls, that are still around, will call it iFold, like they called the iPod touch the iTouch (that used to annoy the hell out of me).

 

[LincolnBio]

Did anyone actually think it was going to be called "iPhone Fold"? Not only does that roll off the tongue terribly, it always seemed clear to me that was just a placeholder name used in tech media, not the actual rumored name of the product.

"iPhone Ultra" makes more sense, though this device will be a fundamentally different form-factor, not simply the most premium version of the iPhone, as "Ultra" would suggest. Also, "iPhold" was right there. 😛

 

[datsdatcharlie]

Opportunity to call it the iFold

 

[switz]

I suggest not holding one's breath for new vaporware products until the world situation stabilizes. History shows the name "friend" or "enemy" can change over night with lots of repercussions 😱.

 

[blairh]

I've said it will be called the Ultra for quite a while now. The name is awesome and makes total sense IMHO.

 

[aggravated_raspberry]

Highly doubt it. Doesn’t fit with anything else Apple are naming Ultra. As somebody else has said as well, these things are in flux until the last possible minute AND very few people even within Apple will actually know what’s in the running, let alone the final.

 

[WarmWinterHat]

I've said it will be called the Ultra for quite a while now. The name is awesome and makes total sense IMHO.

How?

The Ultra watch, for example.. durable, heavy duty, long battery life, rugged, scratch-proof, etc. This? none of those.

 

[turbineseaplane]

People will end up calling it the Fold or the Ultra for shorthand.

 

[Ferrandix]

Clever, from a marketing perspective. A “fold” iPhone is nothing; but an “Ultra” iPhone segments the different product groups

 

[switz]

If it flops, it could be called lots of barnyard names as well.

 

[tennisproha]

Ultra implies a higher tier than standard so are they going to keep the standard MacBook Pro and charge more for an OLED display??

 

[DocMultimedia]

I'm still waiting for the iPhone Ultra Flip. Or iFlip Ultra. Whatever they call it.

 

[Naraxus]

"Meanwhile, domestic Chinese manufacturers are allegedly deciding whether to follow Apple's lead by tentatively branding their own upcoming foldables as "Ultra" models..."

As usual, Apple shows the way and the also-rans follow suit

 

[turbineseaplane]

Ultra implies a higher tier than standard so are they going to keep the standard MacBook Pro and charge more for an OLED display??

Probably ... along with some saucy branding.

Liquid Fusion Hyper Neural Retina Display*

(*a tandem OLED wrapped in oodles of marketing speak)

 

[Naraxus]

There’s nothing Ultra about a two camera phone and an easily scratchable screen

So you've had a chance to see it and use it then. Cool. Any other details you wish to divulge about an as-yet unannounced product?

 

[Rychiar]

how about the iPhone Galaxy Ultra?!

 

[Rychiar]

Probably ... along with some saucy branding.

Liquid Fusion Hyper Neural Retina Display*

(*a tandem OLED wrapped in oodles of marketing speak)

throw Bionic in there for extra spice.

 

[Macalicious2011]

Come on Apple…PhoneBook, seriously! Served on a silver platter for you. Easy win.

(Also, Safari should have been named iBrowse)

Clever. That would actually be a fun name.

 

[WarmWinterHat]

throw Bionic in there for extra spice.

The names are going to age as well as MC Hammer.

 

[blairh]

How?

The Ultra watch, for example.. durable, heavy duty, long battery life, rugged, scratch-proof, etc. This? none of those.

One has nothing to do with the other mate.

The Ultra moniker is meant to mean the ultimate experience with that device category.

 

[sw1tcher]

iPhone Fold doesn’t sound premium enough. What name makes people want to spend over $2k for a first gen product?

iPhone Vision Pro doesn't easily roll off the tongue though

 

[transpo1]

I get this is the continuation of the Ultra product line and the MacBook Ultra will soon follow-- but it makes no sense to have a phone with less cameras be called the "Ultra."

 

[WarmWinterHat]

One has nothing to do with the other mate.

The Ultra moniker is meant to mean the ultimate experience with that device category.

I guess so. Still think it's dumb, personally.