Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

[mintbliss]

Apple's first foldable iPhone may not carry the speculative media-derived "Fold" branding after all, according to Chinese leaker Digital Chat Station.

In a new post on Weibo, the oft-accurate leaker claimed that Apple's book-style foldable could launch as the "iPhone Ultra." Meanwhile, domestic Chinese manufacturers are allegedly deciding whether to follow Apple's lead by tentatively branding their own upcoming foldables as "Ultra" models, but likely with a lighter price tag – Apple's version is expected to cost between $2,000 and $2,500.

If Apple does adopt the Ultra name, it wouldn't be the first time. The company already uses the moniker to designate Apple Watch Ultra and CarPlay Ultra as premium products, not to mention its top-end M1 Ultra and M3 Ultra chips. Indeed, Bloomberg's Mark Gurman reported in March that Apple is considering "Ultra" branding for an OLED touchscreen MacBook and a future AirPods model with cameras, suggesting the label could spread across several product lines.

Based on the latest rumors, Apple's foldable iPhone is widely expected to launch later this year, sometime between September and December. The device is expected to feature an approximately 5.3- to 5.5-inch outer display and a 7.8-inch inner screen, with a front-facing camera in both closed and open orientations, and a dual-lens rear camera.

Digital Chat Station has more than three million followers on Weibo, and has a track record of accurately leaking Apple-related information. Still, as with all such reports, the details remain unconfirmed.

Article Link: Leaker: Foldable iPhone Won't Be Called iPhone Fold, But 'iPhone Ultra'

iPhone Duo, because of the double screens, also plays with the Neo name theme

 

[kaycrystal626]

Ultra expensive!

 

[contacos]

Doesn't even make sense considering it won't even have "Pro" cameras

 

[ipedro]

Not a chance that anyone knows apples true marketing name for the product, which is likely one of the only things that can change up until the last minute, and certainly isn’t going to be gathered from Chinese supply chain sources given that it’s all from their American marketing team.

Those printing their packaging would know. Leaks could occur there. But I don't think that would be in production at this moment, it's too early. It's possible that newly announced products are only packaged and shipped to warehouses in the period after an announcement is made and products start arriving at stores.

 

[dmx]

iPhone ultra makes sense, and would save the iPhone fold name for a lower cost foldable option a few years down the road.

 

[BGrifter]

A shame. I always liked the poker metaphor of iFold.

 

[Blackstick]

Come on Apple…PhoneBook, seriously! Served on a silver platter for you. Easy win.

(Also, Safari should have been named iBrowse)

Ooof. Microsoft marketing is waiting for you. Those are terrible names.

 

[groove-agent]

I hope they're not going to use ultra, although that would be consistent with their confusing slop of monikers that poorly delineates their product line.

The product name should easily define the product it is describing. Max, Pro, and Ultra doesn't really mean anything, especially in relation to each other. For example the words "max" and "ultra" are practically synonyms so inherently it's not obvious which one would be better than the other. Add to that, they're using names that are used for Apple Silicon chips.

That being said, "Studio, "Neo", and "Air" are better because it sort of semantically describes the device. So you'll have a MacBook "Pro" with a "Max" chip instead of a "Pro" chip.

That being said Dell is much worse. They've adopted the Apple naming convention and made it 10x worse.

 

[ThisIsMike]

Should call it the iPhone Flex.

 

[macfacts]

iPhone fold isn't even out and the Google fold 10 rumors have it beat: mag safe equivalent, 1:1 unfolded display ratio, under display infar red light for face ID equivalent, removable battery.

 

[lepetitnicolas]

"iPhone Ultra, ultra expensive"

 

[Unity451]

I'm holding out for the iPhone Ultra Pro Max.

 

[Techwatcher]

There will be people on here crying about the name change, but Ultra is a much cooler name.

 

[AngstyKylo]

Don't care what its called ... I just want it 🙂

(yes, there are users that want an foldable iPhone, even though if many here think it should not exist - might not be a mass market product due to price, but I think there are plenty of people wanting it)

I've had a Flip and a Fold, they both had screen failures within a year, if Apple's version is properly durable would be a great device to have.

 

[cwm]

Wonder if it’l be announced at wwdc as a ‘one more thing’ or closer to September with a dec release

Either way I’ll not be buying it!

Probably a 'one more screen' moment

 

[slippery-pete]

Complaining about a rumored product name, not surprised one bit!

 

[picxar]

There is nothing ultra on a foldable iPhone, worse cameras, worse form factor, worse battery life, wow a bigger screen when u unfold it. On the other hand, for the apple sheeps, ultra would be appropiate.

 

[numberfive]

no one has ever speculated that it will have “fold” in its name. no one.

 

[switz]

Hopefully one can still a make a phone call with whatever it is called. I thought that is the primary purpose of this vapor ware device.

 

[jozero]

My sources tell me it will be called the iPhone DS

 

[TVreporter]

Next year they’ll have the iPhone Ultra and a bigger iPhone Omega Supreme

(Hasbro’s Transformers approved)

 

[iksretep]

How about an actual Ultra phone? Pushing the same direction as the watch? Heavy duty, lip around the edge, waterproof to a similar amount, sapphire screen, etc.

Sigh...Apple's naming is dumb.

I do too associate the "Ultra" with "rugged", or "agrh" kind of a look/feel ...

 

[Ctrlos]

I was quietly hoping they would resurrect the iBook brand.

 

[DrWojtek]

Yes, this is the iPhone Ultra.

And the rumored 20” foldable mac will also have a full inner screen with touch capabilities. Virtual keyboard and touch when standalone, and when hooked up with external keyboard, it will have touch but it’ll double as a regular monitor. Kind of like a portable iMac but more screen estate.

And it will be called the Macbook Ultra. You heard it here first. Zuckonit, Gurman.

 

[iZac]

You're all crazy 😉 its clearly going to be the:

iPhone Morpheus

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