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So the face of their streaming service is a director who thinks that movies from streaming services shouldn't be considered for awards?
The face also directed Jaws, Jurassic Park, Schindler's List, Saving Private Ryan, E.T., Raiders of the Lost Ark and a few others. I think that was a pretty good choice.
 
So many mediocre announcements, and yet none of them make me feel like I NEED them. Apple Music made me feel like I'm missing out if I don't have it. I don't think another credit card, more aggregated news, an ok TV app will make me rush to shell out cash.
 
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Guess Spielberg looks a it like Steve Jobs, so they figured they would put his B&W image up there on the big stage.

Just call Noah Wyle of "Pirates of the Silicon Valley" fame and call it a day.

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This is so bad. WTF is happening to Apple.

They're trying a new direction to unify services under one umbrella to get people to use Apple products and their extensions. Can't blame them for trying it from a commercial standpoint. Can't blame them for trying to continue momentum in Apple Pay or incentivizing people to try new omnibus solutions to their content cravings.
 
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