Very disappointed. I know its a "5" to "5S" upgrade and we shouldn't have expected much, but almost everything predicted was a wipeout (which goes to show that these industry "analysts" do not know crap).
128GB? Nope
Wireless AC? Nope
NFC? Nope.
On top of that, you can't even pre-order the 5S if you wanted to, just the 5C. Its almost like Apple only cared about getting the 5C to China and the 5S was an afterthought (e.g., a money grab).
Again, I know, I know - only an "S" upgrade. And while I didn't expect all the predictions to come true, I also didn't think none of them (or only one) would either.
Just "bleh".
Pretty much all the predictions were spot on except for 128GB. NFC wasn't widely predicted.
As for the pre-sales, I'm guessing that there are limited supplies of the 5S (again, as predicted by the rumor sites) so they didn't have the capacity to pre-sell 1-2 million and sell another 3-4 million on launch weekend like they did last year. This way, they'll get people to wait in lines again, while others like me will take our chances with the online store on the 20th and just wait a few days to get our hands on the 5S.
I think the improved instruction set, camera, battery life, and Touch ID are decent improvements.