A lot of people would like an iPad (and a lot of people don't), but a lot of people are on the fence at that price point. It's not cheap. It's the price of a mini or an average PC. It's not an impulse purchase unless you're fairly affluent. So what I mean is, this "New iPad" isn't going to do much more than the iPad 2 to get that large mass of people really galvanized towards a purchase. There's no watercooler feature like Siri to make people say, "Wow you know, I really don't need this $600. Please take it." I'm sure it'll sell well, but I don't think it'll break through to additional audiences.