It picks up light in many different ways. The finish changes the reflection. I didn't like it first because of the white face making the bezel too large. Couldn't imagine having gone with anything other than rose gold after seeing it though. Definitely floats from a pinkish hue to copper. It's more the finish and not really being rose gold that were used to in jewelry (polished), which is much deeper. This is more rosé.
And for you immature children who are saying it's gay or for chicks...1) you should work on your self esteem, 2) if you were a man secure in your sexuality, you wouldn't care what color your phone was and 3) real men know that chicks LOVE men who rock pink - or rather, love a man with the confidence to pursue his interests without regard for the useless opinions of others. You'll learn that when you grow your first short hairs.