Making users happy doesn't always mean more $$$. You have to invest a significant amount of money into helping developers and provide dedicated teams to get AAA games launched.
I’m on the verge of switching to Windows entirely if I can sort out a couple of wrinkles in my workflow, and if I do that I’ll probably replace my aging XS Max with an Android device and not replace my 2017 iPad Pro at all, so making users
unhappy can certainly cost them money.
Also, there are a huge, huge number of gamers, from casual to hardcore, who would simply never consider a Mac because of the sorry state of Mac gaming. There’s market share to be gained (and existing customers to be retained), but they don’t want it for whatever reason.
I’ve always found it puzzling that Apple has no interest in that market, given how important gaming is to their iOS money machine.
But that’s just it, right? On iOS they get a portion of the price of every game sold, so they go out of their way to make iOS an excellent gaming platform.
On the Mac they don’t get to take a commission on anything sold on Steam or the Epic games store or direct from a publisher, so they consider Mac gaming an afterthought. If they ever lock the Mac down the way iOS is and force all app installs through the Mac App Store, watch how quickly they start courting game developers.
Which, as I’ve said, is all fine. Apple doesn’t owe me anything, I’m just finding it harder and harder to justify owning two expensive machines (one for work, one for play) instead of one. I like simplicity and dislike clutter.
Plus, Apple has always had a certain arrogance about it — “here is what you should want, whether you’re bright enough to realize it or not, so shut up and be happy with it.”
That attitude really began grating on me with the 2016 MacBook Pro refresh, and their years-long insistence on trying to slap silly band-aids (keyboard condoms, in point of fact) onto an obviously broken keyboard (and thermal) design.
Like, okay, you screw up, that’s fine. But if you
keep screwing up for years and telling me the problems are all in my head (I’m using it wrong, perhaps) … it just leaves a bad taste in one’s mouth.