Disagree.
The base Mx SoC will be updated every year.
The "pro" variants will be on a two year schedule.
The reason we're waiting two years for the M2 is because of the transition.
M2 Fall 22
M2 Pro/Max Summer 23
M3 Fall 23
M2 Ultra Late 23/Early 24
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MacBook Air and 'MacBook' With M2 Chips Slated for Launch Later This Year
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Disagree.
The base Mx SoC will be updated every year.
The "pro" variants will be on a two year schedule.
The reason we're waiting two years for the M2 is because of the transition.
M2 Fall 22
M2 Pro/Max Summer 23
M3 Fall 23
M2 Ultra Late 23/Early 24
For marketing reasons they won’t launch M3 then launch M2 Ultra after that, as people will get confused as what’s the better chip etc… hence why there was no M2 at this weeks spring event, on top of this we still have the global chip shortage to deal with.
If they were to do the pro lines every 2 years and the Mx lines every year it would end up looking more like…
M2 Fall 22
M3 Fall 23
M3 Pro Max Ultra Early-Mid 24
M4 Fall 24
M5 Fall 25
M5 Pro Max Ultra Early - Mid 26
This just makes zero sense, and there is literally no need for Apple to refresh the Mx lines every year, even the iPad Pro only got refreshed every 18 months for the most part.
If anything it will be a tik tok cycle going forward…
Fall 22 - Early 23 - M2
Fall 23 - Mid 24 - M2 Pro, Max, Ultra
Fall 24 - Early 25 - M3
Fall 25 - Mid 26 - M3 Pro, Max, Ultra
You might be right, but I would rather Apple offer the current MBA form factor with periodic processor (M2 or M1X or whatever) updates as the low cost MacBook option ($999). Apple could just rename it "MacBook SE".
If you need a new computer such as one of these machines, get the current generation now! I think the high-end will last for you for a very long time. Plus, the base M1 is super powerful still, my Pro stays cool most of the time and has great battery life.
Apple fans welcomed the notch and they actually enjoyed it Apple has decided to make it more visible with white bezel for more enjoyment.
Apple released the A12Z after the A13. Apple doesn't sell SoCs, they sell computers. Introducing an M2 Ultra in a Mac Studio after an M3 in a MacBook Air is not going to confuse anyone as to which is more powerful.
There was no M2 chip this week, because Apple is still in a transition. I think Apple's plan was to get all their systems moved to this first generation of ASi before introducing the next generation.
I don't know if I can do the white keyboard and bezels. On an iMac, I mean I guess you can live with that but I LOVE the look of a black keyboard on a notebook/laptop and the black bezels are just easier on the eyes, especially if a notch is involved.
I'll certainly stay in the loop as far as a new MacBook Air is concerned but I am in love with the combination of my Space Gray and Black on my M1 MBA. It looks so much more premium than the Easter theme going on with these rumored M2's.
I'll certainly stay in the loop as far as a new MacBook Air is concerned but I am in love with the combination of my Space Gray and Black on my M1 MBA. It looks so much more premium than the Easter theme going on with these rumored M2's.
Because of the relative number of computer sales vs their phone sales.
Personally, I don’t think it makes sense for Apple to update their chips every year for every computer. October/November will be 2 years. That’s perfect in my opinion.
And remember, even though the Ultra is the last M1 chip, they have one more mac to release - the Mac Pro. Either that will be made of multiple Ultra chips or be built off the m2 as the first product using the m2 architecture.
Few people update their phones every year, but FEWER people update their computers - if they even have them anymore. To go through a new production process every year would decrease their margins - I would assume.
This allows them to focus their resources on bettering each computer system and has a regular upgrade cycle.
Personally, I don’t think it makes sense for Apple to update their chips every year for every computer. October/November will be 2 years. That’s perfect in my opinion.
And remember, even though the Ultra is the last M1 chip, they have one more mac to release - the Mac Pro. Either that will be made of multiple Ultra chips or be built off the m2 as the first product using the m2 architecture.
Few people update their phones every year, but FEWER people update their computers - if they even have them anymore. To go through a new production process every year would decrease their margins - I would assume.
This allows them to focus their resources on bettering each computer system and has a regular upgrade cycle.
I don't think they're gonna do this. I think it actually will confuse a lot of people, and reduce hype for releases. With all of these product names and numbers floating around, I think it's in Apple's best interest to make things as cohesive and streamlined as possible, and part of that is clearly defined and sequential product debuts. No MX+1 before every MX variant has been released, and so on, as they have done with M1. One thing that I think is worth considering is that Apple has been refreshing their entire Mac line over the past two years, and once they are finished doing so they will be able to concentrate more fully on upgrading the chips. So I think that a yearly refresh cycle for every chip in the line is actually plausible. That said, in some ways it does serve to keep the hype train rolling by staggering the releases as they have been doing.
So, if the MacBook Air is released in the Fall with an M2, people will think it has a better chip than the MacBook Pros because they're still stuck on M1? Sales of MBP's will tank if that's the case. Also a Mac mini with an M2 will obviously be better than a Mac Studio with an M1.
Sounds like Apple is really screwed unless they update all their SoC and systems at the exact same time.
Yes hopefully it doesn't continue like this. Guessing that with the first gen they've decided to start with low-end machines and then slowly roll out the tech to other models.
What confuses me is that it's a modular design and all they're doing is glueing more CPUs/GPUs onto the board as their upsell (not changing the architecture). Not saying it's wrong but knowing Apple over MANY years, they'll always intentionally cripple lower-end models in some way, charge overs for a modest but essential upgrade (which I'll buy) and make serious coin on the top model... particularly on the non-upgradable RAM/HD (which is what we either dream of having because it is so ridiculously expensive, or upgrade to every year for $$$ if we are rich... or simply Apple fanatics who would rather have the latest Mac than a house/family).
IMO the studio's for the faithful, not the masses. It's a tangible demonstration that Apple's at a point where it could dump Intel (plus ...IMPORTANTLY... external GPUs) without leaving people behind. It also makes ARM-skeptics like me suddenly curious about what's possible in the second gen.
Is there necessarily any difference between "an updated" M1 chip and an "M2" chip? It depends on marketing?
Apple is working on the successor to the M1 chip, expected to be called the M2, and multiple rumors have already suggested that these chips are going to be used in machines that include a refreshed MacBook Air and a new version of the 13-inch MacBook Pro.
A new report today from 9to5Mac once again reiterates these rumors, with the site claiming that Apple will introduce a MacBook Air and a 13-inch MacBook Pro with M2 chip later this year. Notably, 9to5Mac says that Apple analyst Ming Chi Kuo's recent prediction that the next-generation MacBook Air will use either the M1 or an updated version of it is incorrect.
As for the 13-inch MacBook Pro, 9to5Mac claims that Apple could drop the "Pro" labeling, referring to the new machine as just "MacBook" as it has done in the past.
We've already heard plenty about the next-generation versions of the MacBook Air and 13-inch MacBook Pro from sources like Bloomberg's Mark Gurman, who has confirmed that the new MacBook Air will see a complete redesign. Gurman has also provided details on the M2 chip, which is expected to feature the same 8-core CPU as the M1, but with 9 and 10-core GPU options.
There is no word on a release date as of yet, but M2 machines are likely to come out in the later months of the year.
Article Link: MacBook Air and 'MacBook' With M2 Chips Slated for Launch Later This Year
When we say “M2” we mean it uses the core designs corresponding to A15. This would result in much more power efficiency cores, and much more efficient performance cores.
No, what I'm saying is that they are going to release every variant of M2 before they release M3. That said, I could see them wanting to drop each variant of a given iteration at the same time, because there definitely are people (like myself) who will hold out for the next Pro/Max version once M2 is released.
and this company brag about environmental rights every apple event.
give me a break, Apple fan for almost 20 years, do not always believe what they do is right for every one (or for every reason)
you have seen Mac Studio, people were asking for that for 15 years
profits are the only thing they care about, no environmental effect of forced upgrade ...
The convoluted logic of a typical anti-apple rant.
If you were right, then:
1) all they cared about is profits
2) people wanted a mac studio for 15 years
If both those things were true, then Apple would have maximized profit by providing a mac studio 15 years ago.
I doubt this. If anything I think Mac Pro/Pro XDR didn't get the sales numbers. Once they release the Studio Display Pro, it'll be Apple's actual attempt to sell new desktops en masse to professionals