I could be wrong about the 25%. I know it's about that amount (maybe a bit more) in Slovenia, but each country is different. Yes, it's still cheaper in some cases, which is why people do it.
Maybe I could be totally wrong about this, but what do other Europeans think about buying in the UK? The pound is pretty weak against the euro, but Apples prices still refer to an exchange rate of 1:1.5
So the Macbook is
699 Pounds = 873 Euro (1:1.25)
and that is even cheaper as in the States (well, import wise)
1099$ = 747.62 + 25% taxes (vat + import) = 934 Euro
(all for the smallest configuration)
And while you travel back home from the UK you can stop for example at Dixons (in every major airport, e.g. Stanstedt, Ryanairs favorite) and buy a Macbook without VAT. The medium configuration goes for 705 Pounds, instead of 829, thats 881 Euro. But any other shop that sells tax free there would do anyway.
Do I get something wrong in this calculation?