From what I've seen the mainstream media in general has been dead on iPad news until this week.
Yes, but the blitz is certainly on with mainstream media since Wednesday. I don't normally watch it, but a friend made me watch the sitcom Modern Family yesterday because the primary plot was the desperation to get an iPad on opening day by one of the lead characters.
Letterman had an iPad on his show last night, and the local news station in LA I had on this morning had one in studio. LaPorte spent ten minutes on KFI Radio's Bill Handel show this morning talking about it.
You know the Early Show, and Today Show and all the others had some talking head geek like Ihnatko or Del Conte on either today or tomorrow to cover the hype.
Apple product launches are to the news media like chum is to shark infested waters.