LMAO at the ignorance of people that consider this fingerprint scanner NOT innovative, or call it gimmicky, or compare it to Atrix. Lol, do some research. This IS the future. For both security & commerce. Why don't you ridiculous Luddites go picket your local grocery stores for those "gimmicky" self-scanning checkout stands. This is NOT any more like that Atrix crap, than two tin cans & a string are like a current gen smart phone. Read up on Apple's biometric acquisitions & licenses. This is a one/two punch. Not only did they buy the hardware.... but (MUCH more importantly) right after I had heard that a group of researchers created a biometric security protocol secure enough to be stand up to and be accepted by ALL of the major world banks standards, whilst NOT relying on a central database of biometric data... rather, having authentication handled locally on the machine- Apple swooped in and snatched them up.
Can you grasp this big picture? This is the very definition of innovation.. to do something WILDLY different. Create an already approved, commerce-ready biometric enabled device that NOBODY can copy. Sure, Samsung can add a fingerprint sensor (and surely will.. but hypocritically, you guys will NOT consider it gimmicky.. though it will likely come with a free pair of Mickey Mouse ears).. but it literally CANNOT be used for commerce in the way Apple's will be able to. They already OWN the ONLY tech that is secure & mature enough.. unless you know of Samsung having snapped up their own biometric hardware & software firms over the last few years???? No.. then Apple skated to where the puck is going to be. Yes, this will likely slowly roll out.. first unlock, device & sign in for app purchases, then all your passwords, then full-on ecommerce.. but, mark my words: we will all remember this as the first device to use the tech that we all take for granted, and is on all of our electronic devices.