It really sounds like you have ulterior motives.
You have a point, but greed is just one of the seven deadly sins. let's not forget vanity. Being holier than thou is just plain off-putting.
Honestly, I can't understand how to judge Phill and the others over this. I have no idea how much work they put into the whole MacHeist business, but I will make a couple of points...
People who take risks do deserve to be paid when their risks pay off. That's how venture capitalism works... and it works a lot better than other economic systems. Yes, people get carried away and they have to be stopped. This is not even remotely one of those cases.
When you give someone a flat fee for something, you take 100% of the risk. you could totally end up paying them $5k out of your own pocket if things go south. And that's what Phill & Co. did. It's unusual, but not remotely unfair. the fact that they seem to have hit it big is, well, a matter of perspective.
One thing to remember is, this is not destroying anyone. the developers got away with $5,000, and a number of them seem to have noted increased sales as well. They may be servicing user requests on licenses that they aren't making much off, but that is their investment in their software's future.
I really think that all of you guys should consider that these guys got paid $5-$15,000 to have their software promoted. They paid for the promotion with "practically given away" license sales. supporting those, which may take awhile for some time, still probably isn't going to cost (in terms of man hours, which is a pretty abstract concept for developers who are probably self-employed) near what it would cost to put an ad in MacWorld, get software professionally reviewed, etc.
But then, that's a gamble. That's the gamble that the developers take. And I really, really doubt, somehow, that if MacHeist were a total flop, and failed to "break even," that the developers would all be sending their money back to Phill.
Seriously, if you have a problem with this, I darn well better not find any "sweatshop t-shirts" in your closet, and you better be buying bio-diesel for your car that wasn't manufactured by a car company that's screwing it's lowest paid employees that actually do "most of the work." I mean, you couldn't possibly be dealing with Shell or ExxonMobil if you won't buy from Phill Ryu & Co.