Apple Unveils Internet Strategy
iTools - A Revolutionary New Category of Internet Services
KidSafe - Finally a Way to Protect Our Kids on the Internet
MACWORLD EXPO, SAN FRANCISCOJanuary 5, 2000Apple® today took the wraps off its highly
anticipated Internet strategy, introducing a new category of Internet services called iTools; a completely
redesigned Apple.com web site featuring iReview and iCards; and a multi-year partnership and investment
with Earthlink for Internet access (see related release).
iTools is a revolutionary new category of Internet services that takes advantage of Apples unique technology on both ends of the Internetthe operating system on the client side (Mac® OS 9) and the services software running on Apples Internet servers (iTools). Providing the software on both ends of the Internet offers Apple the unprecedented ability to offer services impossible to implement solely on Internet servers.
Our new iReviews, iCards and the revolutionary iTools offer amazing new ways for Mac users to take full
advantage of the Internet, said Steve Jobs, Apples iCEO. Mac users can now do things on the Internet that Wintel users can only dream of.
iTools is free to Macintosh® users running the Mac OS 9 operating system, and can be accessed at Apple.com using any Internet connection. Apples first four iTools premiere today:
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Mac.com, an email service run by Apple. Mac.com gives users an exclusive address on the Internet
and works with standard POP email clients, such as Outlook Express, Eudora and Netscape
Communicator. Mac.com users can easily set up automatic replies and forwarding of their email to
other email addresses, and configure Outlook Express for their Mac.com mailbox from a simple webpage;
iDisk, 20 megabytes of personal Internet-based storage on Apples Internet Servers. iDisk is an
entirely new way to store, transfer and share files over the Internet, and its as easy as using a folder
on your Mac® desktop; and HomePage, the easiest way to build your own personal web site in less than 10 minutes and host it on Apples Internet servers. Your personal web site can include electronic photo albums, iMovies, resumes, announcements, etc., and you can update it as often as you like. HomePage sites are created and managed from an easy-to-use web page, and can easily incorporate materials such as photos and iMovies which have been copied onto the authors iDisk.
In addition to being an educator, Im also a parent, and KidSafe is a very simple and straightforward way to protect both students and my kids from inappropriate web sites, said Jeff Anderson, director of Information Services and Technology for Deer Valley Unified School District in Glendale, AZ. KidSafe allows you to put the computer back in your childs room without having to worry about what web sites they have access
to.
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The newly redesigned Apple.com web site features iReview and iCards. iReview is the Internets finest web site review guide, with web sites reviewed and rated by Apple. iReview currently contains over 250 reviewed and rated sites, with over 1,000 expected by summer 2000. iCards is Apples electronic greeting card site, offering premium greetings cards that can be sent and viewed via standard email.
On the new Apple.com, iTools, iReview and iCards join the existing online Store, QuickTime and Support areas in a tab bar which is always at the top of every page on the site, dramatically increasing the visibility of these highly-trafficked areas.
Pricing and Availability
Membership to iTools is free to Macintosh users running Mac OS 9. iReview and iCards are free to all
computer users. iTools, iReview and iCards are available at Apples web site at
www.apple.com via any
Internet connection.
Apple ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal
computer in the 1980s with the Macintosh. Apple is now recommitted to its original missionto bring the
best personal computing products and support to students, educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries around the world.
