Having placed my order for the Series III ceramic Apple Watch just after midnight; I'm looking forward to the added convenience of cellular. This truly is a great step forward in the Apple ecosystem.
Even so, I can't help but be a little put off by the keynote with its typical antics that make me feel somewhat embarrassed. The CEO has managed to find a way to blend cheesy with corny in such a way that's truly – oh, let me think – epic! Yes, that's about as original as the phony 'whoo-hoo' sounds that come from the audience. I mean really, who does that? It's like listening to a Homer Simpson cartoon episode.
When the camera pans across the crowd, we see a rather conservative and business-like group of attendees, and I'm hard-pressed to believe there can be that many ‘children’ blurting out ‘whoo-hoo’ on cue with the applause. Never once does the camera capture anyone in the audience performing the whooping. Even when a simple, unremarkable tag line is mentioned by a presenter, with no real visceral impact, we are to believe this stimulates a group of whoopers.
For example, at 25:38, the presenter announces; a heart study, which is commendable but seemingly not worthy of a yippee-ki-yay whoo-hoo, yet it's there! Does the CEO believe we’re that stupid and that we believe this contrived antic is real?
Maybe it's just me, but I don't believe for one second there can be that many adolescents in the audience doing this silly stunt unless they're being paid to do so. In my opinion, it is disingenuous and unnecessarily cheapens the brand.