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March 24th Event to Focus on Software?

Now that I think about it, I wonder who would be presenting it.

techfreak85 said:
so why wouldnt apple just wait until the event to unveil the new mac desktops?
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Maybe they were scared that people would be disappointed.
Or they couldn't find someone to present it.

We all know how CrapWorld 2009 went...;)
 
Slurpy2k8 said:
What? So because he posts on a forum he's automatically not a 'professional'? Maybe he- I don't know- has a life outside of his career, and maybe he enjoys coming to **** site and spending a couple minutes to post? Or would that be a paradox that blows your mind?

And because he's a 'newbie' to this board, that's supposed to mean something?

I swear, some posters here sounds like they're 9. Get a grip, and enough with the pretentious ********.
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Yeah man, so much for educated people.

Note: it is currently 5:04AM here (in The Netherlands) and that is no time to be awake, especially for a father of four children so I'm either nuts, unemployed or a professional trying to do his thing :D
 
brianbobcat said:
Okay, obviously my numbers are a little off, but really, Final Cut has to be bloated with code.
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Unless you're a developer, you can't really say that unless you've seen the source. A lot has changed since 1999; a lot of code probably did get rewritten—especially file handling and codecs—and some of it probably is still there from 1999. I mean there's only so many ways of recompiling your basic libraries (after all, dsp and signal processing libraries don't really change that much other than probably adding compiler hints) and doing optimizations. If your code base is clean, why rewrite it? The only upside is 64-bit (which can be a mixed bag).

I don't want to go too far off-topic here but Carbon has always been a viable Mac OS X technology. Going from OS 9 to Mac OS X probably wasn't that big of leap. And then going universal was more or less a recompile of existing code. Universal doesn't mean "bloated" code; it just means there's 2 sets of instructions for PPC and x86. Of course there's going to be some things that need to be tweaked but you're not exactly compiling a Mac OS X app for Windows. Cocoa actually sits on top of Carbon if you read Apple's developer docs—so anyone saying Carbon is going away anytime soon in SL doesn't know what they're talking about (just that in order to use 64-bit you need to use Cocoa which jacked up Adobe and others).

Could Apple do a 100% rewrite? Maybe but its track record isn't that great. They took iMovie, added some great features but also pissed off a lot of people by not adding certain things in. And they still haven't gotten the Finder up to Mac OS 9's UI standards (and unfortunately probably never will).
 
intel said:
Then google should buy them all out, invest in offsure data severs with onboard solar/wind/wave/ocean-currents power generation and google should rule the world with their own fighter jet that they own.
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Thank goodness that the Department of Justice already has Google in their anti-monopoly targets.

Google should be split up, and soon.

Or - doesn't anyone here remember how large market share got Microsoft in trouble?
 
Peace said:
I hope you realize the seed released was 10A286 and Apple is probably at 10A339 internally.
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Is that what happened with Leopard? I think internal GM build was only 13 ahead of latest ADC seed when Leopard got released.
 
SpinThis! said:
Unless you're a developer, you can't really say that unless you've seen the source. A lot has changed since 1999; a lot of code probably did get rewritten—especially file handling and codecs—and some of it probably is still there from 1999.
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I'm not saying the code is 100% outdated or boated, but yes, I obviously haven't seen the code, and even if I did, I wouldn't know what any of it meant. But even small applications still have legacy code that after a while gets dumped in a major overhaul, so is it too crazy to assume that some of it is in as large an application as Final Cut is?

Could Apple do a 100% rewrite? Maybe but its track record isn't that great. They took iMovie, added some great features but also pissed off a lot of people by not adding certain things in. And they still haven't gotten the Finder up to Mac OS 9's UI standards (and unfortunately probably never will).
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Now let's be clear here, I'm talking about rewriting the code that needs it but keeping the look and feel of Final Cut. I would NEVER wish that iMovie '08 fiasco upon anything. Rewriting for the sake of rewriting is pointless. It's like Apple redesigning the Mac Pro case just to redesign it, that's stupid. The case is darn near perfect for airflow, access, and style, so only minor tweaks (2nd optical bay, RAM riser realignment, etc.) are all that's needed. I guess we'll all see what happens IF there is an Apple event on the 24th.

To the user who commented that a media event would be a waste of money, this would be a Town Hall event on Apple's campus. The costs to them would be minimal, and the people invited would be Journalists from DV magazine, Creative Cow Magazine, etc. and not the run-of-the-mill journalists. In the past, the presenters were Rob Schoeben-VP of Apps and Product Marketing, Paul Saccone-Apple's Director of Video Marketing, Dion Scoppettuolo-Senior Product Marketing Manager for Shake, and Alec Little-Music & Audio Product Marketing Manager at the 2007 NAB Event. Maybe Tim Cook would appear there, but probably not. Interesting note from 2007, the Shake manager was demoing Motion 3, so is he just a very knowledgeable guy, was Motion part of the same devision as Shake, or am I just speculating that with Shake out of the picture he was moved to Motion to bring with him Shake?

The consensus seems to be that All the pro apps either need (Aperture, DVDSP) or are deserved of an update, if possible (Logic Pro).

-Brian
 
A new Aperture or Apple TV would be wonderful. But honestly, pro apps would be cool just so Apple keeps dominating in that space. (good for the ecosystem, and all.)

But my personal hope is for a photoshop killer. Adobe needs competition.
 
BWhaler said:
A new Aperture or Apple TV would be wonderful. But honestly, pro apps would be cool just so Apple keeps dominating in that space. (good for the ecosystem, and all.)

But my personal hope is for a photoshop killer. Adobe needs competition.
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The closest thing I know of is Graphic Converter, but I just don't like it as much. My dad swears by it and uses it for all his graphical needs, but I'm a CS3 guy. Photoshop again is a huge application, and I think that's what makes taking it on so difficult to challenge. Apple and Adobe came out with Aperture and Lightroom about the same time which is what is (was) making their competition so exciting. It was watching two software giants take on the same market with almost the same software, with the challenge being how to innovate and stay ahead of you're competitor. I think Adobe is winning right now just because they've actually kept up with updating their product.

In order to take on Photoshop, you have one shot to make an app that does all that Photoshop does, and more, and if you fail that first time, you're done. Look at all the people who have Photoshop: I'm a video editor and I have photoshop, all graphic designers, editors, printers, anything media based has Photoshop, heck even my brother who's a high school history teacher has my old Photoshop 7 license. If Apple came out with a Photoshop-killer app, would I look at it? Sure. Would I buy it? No. Photoshop will stay king dare I say Forever.

-Brian

P.S. I'm Really excited for the potential of this event, so I'll be replying to a lot of these posts, especially since I don't see this becoming like the threads with 500+ posts overnight.
 
Excuse Update ?

How about refresh of iMac and MacMini update with words of excuse. Smth like, we are sorry that we charged so high ?
 
brianbobcat said:
In order to take on Photoshop, you have one shot to make an app that does all that Photoshop does, and more, and if you fail that first time, you're done. Look at all the people who have Photoshop: I'm a video editor and I have photoshop, all graphic designers, editors, printers, anything media based has Photoshop, heck even my brother who's a high school history teacher has my old Photoshop 7 license. If Apple came out with a Photoshop-killer app, would I look at it? Sure. Would I buy it? No. Photoshop will stay king dare I say Forever.
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Exactly! Let's not forget: The RGB side of graphics editing is just one thing. Many competitors have quite successfully tried to challenge PS there. But they all failed big in the CMYK prepress department, where Adobe is simply unmatched.
It doesn't matter what glorious fancy effects you create with Aperture or any other so-called PS-killer-app. As soon as they end up being printed professionally, they will always run through the Adobe CS mill in the end...

I do wish Adobe had some competition in the prepress area. Just because they are huge, doesn't mean they couldn't improve many things. But even high level competitors like Quark Xpress can't do it without deep integration of Photoshop and Acrobat technologies.
 
I'm really hoping for a glimpse of Snow Leopard. Anything. We haven't really seen much of it, while Microsoft has been getting a lot of positive impressions and views on Windows 7, even from Leo Laporte.
 
I think March 24th is the day that MacOS X 10.5.7 is officially released and Apple will announce that they are "freezing" the feature set of MacOS X 10.6. There's even a small chance Apple will even announce that MacOS X 10.6 will be released at WWDC in June, too.
 
New Apple Cinema Display's as a "One more thing..."???
I doubt it. When was the last one more thing? Seems like ages ago.
 
It is Logic Studio 09

I'm sure it is Logic Studio 09, the recent beta looked amazing and came with a virtual orchestra add-on that sounded just like the real thing.

I think they are going to release it in conjunction with FCP - a film scorer's dream.
 
Slurpy2k8 said:
I swear, some posters here sounds like they're 9. Get a grip, and enough with the pretentious ********.
Click to expand...
The poster you replied to has criticized others for sounding like they're 10 or something.

techfreak85 said:
so why wouldnt apple just wait until the event to unveil the new mac desktops?
Click to expand...
Probably because the software (or whatever else at the event) is big enough for an event. This won't be the first time it's happened.
 
Buggy? That's Apple's definition of Release-Ready

I'm so disgusted with bugs and usability issues in Apple software I could just scream (actually, sometimes I do). iPhoto's Faces interface keeps scrambling my photos. iMovie creates duplicate video files of everything. The FinalCut suite violates every Mac interface spec they ever created. The window zoom/hide functions of OSX are clunky and illogical. Appeture displays fully or partially black images after I attempt to use a filter. I could go on and on. If I weren't so invested in their hardware and software I'd throw the whole thing in the gutter. And yet I keep going back to the well for more. But I will think long and hard before purchasing any new apps regardless of how promising they seem (I'm looking at you, Logic Studio).
 
As a final cut user

Like most people who have become very accustomed to this pro app's interface, while I certainly don't fear an interface upgrade like some, it is not my highest priority for a program upgrade. The AVID interface, while perhaps not the best benchmark, in many respects is the same old "OS 8"-style interface that it always has been.

My preferences for an upgrade?

1. As someone said, optimize with Snow Leopard so that FC's renderer and compressor are always utilizing all cores. I don't want to have to do a quickcluster just to get the power out of my own computer!
2. Improve motion's real-time performance, or allow for a rendering system ala after-effects.
3. A few nit picks here and there, like a "snap to playhead" functionality. Basic interface shortcuts that the program has always been missing.
 
bigtriece said:
I'm sure it is Logic Studio 09, the recent beta looked amazing and came with a virtual orchestra add-on that sounded just like the real thing.

I think they are going to release it in conjunction with FCP - a film scorer's dream.
Click to expand...

If this happens, it'll be the first time I'm gonna actually purchase Logic and switch from Cubase. Do you have additional info on that virtual orchestra?
 
Haberdasher said:
Like most people who have become very accustomed to this pro app's interface, while I certainly don't fear an interface upgrade like some, it is not my highest priority for a program upgrade. The AVID interface, while perhaps not the best benchmark, in many respects is the same old "OS 8"-style interface that it always has been.

My preferences for an upgrade?

1. As someone said, optimize with Snow Leopard so that FC's renderer and compressor are always utilizing all cores. I don't want to have to do a quickcluster just to get the power out of my own computer!
2. Improve motion's real-time performance, or allow for a rendering system ala after-effects.
3. A few nit picks here and there, like a "snap to playhead" functionality. Basic interface shortcuts that the program has always been missing.
Click to expand...

I just came from Media Composer for 2 hours, yes, Avid's interface is horrid, but what's worse is the look that my fellow students did to their windows making them horrid pastel colors. Eww!

1. SL optimism could, and should, be Huge!
2. I can't speak much for this, but with a possible 36GB of RAM in Mac Pros, Motion seems like it should be able to cache a lot in that 36GB.
3. How about only applying the SmoothCam filter to subclips and not the original masterclip?

321estrellas said:
Like many others, I'm hoping for FCS3, but really only if it has Blu-Ray support!
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Damn Straight!! That would be one of two things to make me buy FCS3 on-the-spot...almost. I for get what the other item was, but I'll know it if I see it.

Morriss said:
How about a new iPhone and iPod Touch?
http://www.derekunderwood.com/general-computer/details-regarding-new-iphone-and-ipod-touch/
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Please Shut Up about iPhones and especially iPods!!! They're not coming until Summer and Fall respectively!!!

-Brian
 
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