Let's all say together "it was just to make it thinner" Apple did not adequately qualify the keyboard in their rush to meet sale's and marketing's release date.
Net result is a sub par keyboard that is far less reliable than any of it's predecessor's and customer's out of warranty left with substantial repair bills due to Apple's incompetence & arrogance.
Support Apple by all means, equally this is what it is, greed over true vision, profit over the customer. Likely Apple foresaw a decrease in reliability however was incapable of stopping production, equally Apple has had two years to remedy...
Apple cares about $$$$ nothing else now. It has the best spin in the business with an army of defending it, instead of challenging. Rewarding such behaviour only results in more of the same...
Q-6
You're claiming the same things over and over, but this is just your viewpoint, and I think you're grossly oversimplifying some things and flat out wrong on others.
They certainly didn't rush with this laptop, it was years in development and the keyboard itself is a second revision of a keyboard that was already in development for a while. The quality of every other component on the laptop, and the complexity of certain elements, including the full launch-day support for the Touch Bar in all Apple apps shows that this laptop was not rushed to market. The issues that arose have nothing to do with rushing or cheaping out, but with failures in the production pipeline and Apple's overconfidence in its abilities.
Also, show me a global tech (or any other) company that doesn't primarily care about $$$$. Yes, this is a profit driven world and HP, Lenovo, Dell, Microsoft, Google, Amazon, etc. - including Apple, yes - care about $$$$ and nothing else. How they earn that $$$$ is different, though, and Apple's main profit strategy is its brand and quality perception. Thinking they don't
care about all of this is wrong.
Also, I don't think anyone is actually supporting Apple here, it's not like we're stakeholders or anything - but I am starting to believe you're looking at all this as one big conflict of opposing sides. It's not.
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I strongly suspect the moment IOS development can be accomplished on the likes of IPP, Apple will intensify it's disinterest in the Mac, in favor of yet more consumer appliances...
Better margins, shorter development cycles, greater user acceptance of limited life cycles, all in all more $$$$ to feed Apple's insatiable greed. ..
Q-6
Just the word "greed" shows me how you're giving human attributes to a company. Don't tell me you think other manufacturers are altruistic in nature or motivated by betterment of professionals?
Apple is just as profit driven as any other company. The fact that - motivated by this profit - they made quality, equality and environmental awareness an essential part of their brand and business practices, puts them above a lot of other US companies, tbh. But find me a company that is not "greedy".
Also, a Mac is no more a "consumer appliance" than any Surface product. It's just the way of the times, man.
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Try a long term Mac user who disagrees with turning productive hardware into fashionable toys...
Q-6
As a long time Mac user, I'm sure you're aware how, historically, the claims you make today have been made by critics every year, for the past two decades.