Dear god people, is McDs the best place in the world? No. But in the past it has shown how well it can do in these types of promotions. Plus McDs has tons of marketing power and might that can push iTunes. I don't care if OJ or some great place to eat does a promotion like this, people don't buy those things like they do fast food or soda. Look at consumer trends and ideas. Do you think people are going to look under the cap of milk for a free song? Step back from the quality aspect of things and look at the promotion side of things.
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McDonald's Switches to Sony?
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Over Achiever said:Why not subway? That place is decent. Or Quiznos. A sandwich place is a "decent" alternative to say burgers and fries.
Altho' Arbys holds a special place in my heart ...
-OA
Could do the best of both worlds and do Jack in the Box
They have burgers (ULTIMATE CHEESEBURGER!) and sandwiches.
eh, the Pannido isn't that great, but it's a footlong of sandwichy goodness.
For those wondering, I'm not fat but I do have a small gut.
Agreed
I concur ... but I would also like to place a partial blame on Apple for partnering with Pepsi to begin with.
While I realize that Pepsi owns Kentucky Fried Chicken, Taco Bell, and Pizza Hut - these three entities combined don't have the brand recognition (or number of restaurants) that McDonald's does.
Coke and MacDonald's promotions would have yield A LOT greater redemption rate than the Pepsi promotion will.
I suspect the MacDonald's exclusive use of coca cola products and coca cola's input into the matter had "something to do with the decision" as well.
arn said:
I concur ... but I would also like to place a partial blame on Apple for partnering with Pepsi to begin with.
While I realize that Pepsi owns Kentucky Fried Chicken, Taco Bell, and Pizza Hut - these three entities combined don't have the brand recognition (or number of restaurants) that McDonald's does.
Coke and MacDonald's promotions would have yield A LOT greater redemption rate than the Pepsi promotion will.
I suspect the MacDonald's exclusive use of coca cola products and coca cola's input into the matter had "something to do with the decision" as well.
I think McDonald's is making a big mistake. Right now, iPod is the brand. When kids ask their parents for a music player, they're most likely asking for an iPod, not a [generic] music player. Retailers can overcome the initial disappointment when a buyer intends to buy an iPod and then is directed toward a different music player, but it does take that much more effort. Once it becomes known that the Sony tunes do not play on the leading iPod, there will be a backlash. That will more likely be directed against Sony and McDonald's than against Apple, who is really just a bystander and, after all, has its own excellent music download service.
adzoox said:
Pepsi itunes promos can also be redeemed from winning cups at 7-11s, so you can buy Diet Coke and still win!
Besides, who's to say that Apple caused the problem with the McDonald's promo? Sony may have made an offer that Apple couldn't reasonably meet and that McDonald's just couldn't refuse.
e-coli said:
LOL. Most people aviod McDonald's like the plague? You've got to be kidding.
McDonald's is the worlds largest resturant<sp?> company and has only posted a quarterly loss *once* in the history of the company.
I don't care what people's personal opinions about McDonald's are from a business and marketing stand point this is Apple's loss and Sony's gain.
Lethal
autrefois
macrumors 65816
arn said:
I was one of those wishing Apple would not become associated with McDonalds. I am very happy that McDonalds is NOT going with Apple.
I believe McDonalds, besides being a bad corporate citizen, is losing popularity here and abroad. I remember that recently they were in the red for one quarter, for the first time in their long history.
So if my wishing helped keep Apple and McDonalds apart, I'm actually very happy.
Apple can hopefully forge many more partnerships with less notorious companies.
autrefois
macrumors 65816
LethalWolfe said:
I see we both thought of the same thing, about McDonalds recent quarterly loss. The important thing is that it was VERY recently that this happened. I unfortunately don't have time to look up which quarter it was (anyone?), but I'm pretty sure it was about a year ago.Does anyone know how they've been doing since?
I think most people in the US associate McDonalds either with kids food or mostly with fattening, unhealthy food--thus their decision to get rid of Super Sizing in the near future, supposedly for reasons of "menu simplification."
I think Apple should create positive partnerships instead of just big ones.
autrefois said:I see we both thought of the same thing, about McDonalds recent quarterly loss. The important thing is that it was VERY recently that this happened. I unfortunately don't have time to look up which quarter it was (anyone?), but I'm pretty sure it was about a year ago.Does anyone know how they've been doing since?
I think most people in the US associate McDonalds either with kids food or mostly with fattening, unhealthy food--thus their decision to get rid of Super Sizing in the near future, supposedly for reasons of "menu simplification."
I think Apple should create positive partnerships instead of just big ones.
McDonalds has actually turned things around. Their stock has doubled over the last year and they're getting good press. (see forbes)
OK, I'm boycotting McDonald's for picking the wrong business partner. Of course, my personal boycott might not have much effect, since I haven't been in a McD's in years anyway.
Stepping back and looking at trends, I wonder if online music is becoming free again, not because it's sold for no profit, but because corporate giveaways will become so commonplace that most people will get their music that way.
Think about discounts on car rentals; so many organizations offer them that it's silly to pay full price to rent a car. Airline miles are everywhere too.
So maybe that's where we are headed. You'll get a few tunes when you buy groceries, a few when you stop at the cleaners, a few with your video rental, and a few at every fast food restaurant.
Stepping back and looking at trends, I wonder if online music is becoming free again, not because it's sold for no profit, but because corporate giveaways will become so commonplace that most people will get their music that way.
Think about discounts on car rentals; so many organizations offer them that it's silly to pay full price to rent a car. Airline miles are everywhere too.
So maybe that's where we are headed. You'll get a few tunes when you buy groceries, a few when you stop at the cleaners, a few with your video rental, and a few at every fast food restaurant.
QuiteSure said:
Not technically - you are suppose to use the other cups - the two 7-11's I have been in specifically read on the dispenser - "Please use the cups that are on this dispenser only. Thank you"
Now, the way you CAN get a free chance is by doing something that IS legal and IS allowed - double cupping.
I would suspect you are somewhat right on the "deal they couldn't refuse" - I imagine Sony is footing SOME of the bill for this promotion - whereas Apple is getting 0.94 per song redeamed from the Pepsi Promo - so Apple isn't footing any of the promo costs - in fact, still making a few cents per song.
But, the topic of Pepsi promoting iTunes was a subject of the shareholder's meeting at Coca Cola - so don't think they didn't have input.
Over Achiever said:Altho' Arbys holds a special place in my heart ...
-OA
This makes me think of three quotes from the Simpsons...
Neighbor: "An opossum drowned in the swimming pool. Can we borrow a garbage bag?"
Kirk Van Houten: "Aaaah, just throw it over the fence and let Arby's worry about it."
and another:
"I'm so hungry, I could eat at Arby's"
and, yet another...
Marge: "People do crazy things in commercials, like eat at Arby's!"
ABOUT TIME SOMEONE SAYS THAT!!!!!!!!!!coolfactor said:
I was thinking about it for a few weeks now, Timmies and Apple SHOULD partner up in both the US and Canada, maybe next year for the rrrrrrrrrrrroll up the rim to win contest, there could be a 1/3 chance of winning instead of 1/9, 1/3 meaning most of the prizes being iTMS songs
I freaking love going to tim hortons, and I haven't won yet for this year's rrrrrrroll up the rim to win contest
, 0/10If Timmies and apple partner up when the store comes up here in Canada, it's going to be huge, bye bye purecrud i say, everyone in Canada knows timmies, but I doubt it would happen (wendys owns tim's now days
)
ya maybe, but then again there's quite a few new wendys locations that are part wendys and part tims now, one of them being located 2 blocks from my aunt's new home. Tims=iTMSmac-er said:
, it only makes sense. We'll just have to wait and see thoughthe_mole1314 said:
... good grief - if only apples marketing team could grasp that concept! Then the whole world would be using macs! (well, maybe not...
)
McD demographic
McDonald's demographic, while (sadly) widespread, is of the toothless, fat, and slack-jawed. Not really the image you get when thinking of Apple Computer.
Something/some place cooler, with a higher median IQ (above room temp) would do them justice.
Though, that wouldn't really represent the "average" consumer from one of the square states.
McDonald's demographic, while (sadly) widespread, is of the toothless, fat, and slack-jawed. Not really the image you get when thinking of Apple Computer.
Something/some place cooler, with a higher median IQ (above room temp) would do them justice.
Though, that wouldn't really represent the "average" consumer from one of the square states.
The saddest part of using someone other than McDonald's, for me, is that it doesn't allow us to somehow incorporate a "Big Mac" pun.
even with recent McD turnaround (which i believe is due to cost cutting, not due to rebounding sales - meaning McD's prospect for growth/profitability still isn't as good as its "golden" years. there's only so much cost you can cut.), i'm glad McD went the other way.
i want to see apple and wendy's!!
pepsi or coke - i'm fairly indifferent but i'd take wendy's over McD's any day...
i want to see apple and wendy's!!
pepsi or coke - i'm fairly indifferent but i'd take wendy's over McD's any day...
TorbX said:
yep. The devil incarnate. now I can only rot my teeth with pepsi... at least I won't die of cardiac arrest at the age of 26 from deep-fried fries.