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McDonald's Switches to Sony?
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It sounds like Apple have to take off the gloves, Sony won't go down without a fight and they ( Sony ) has also started a "frequent flier" deal with United Airlines.
I still haven't seen any iTunes Pepsi bottles and I live in L.A.
Don't lose focus, Apple....
I still haven't seen any iTunes Pepsi bottles and I live in L.A.
Don't lose focus, Apple....
Not yet mentioned...
Let me preface this with... I really hate mickey-d's, but I think we are missing the bigger picture. This was an opportunity for pixar to snag the whole Happy-meal promo package from Eisner as well. That said, at least Apple isn't claiming iTunes Music store is there to make money. iPod will have to adopt others standards soon. I don't see Apple doing well in a battle with everyone.
Let me preface this with... I really hate mickey-d's, but I think we are missing the bigger picture. This was an opportunity for pixar to snag the whole Happy-meal promo package from Eisner as well. That said, at least Apple isn't claiming iTunes Music store is there to make money. iPod will have to adopt others standards soon. I don't see Apple doing well in a battle with everyone.
I don't know about the US, but in the UK McDonalds really seems to be losing popularity, and thay are trying to get round this by constantly bombarding us with TV ads, shame apple have lost out on the posibility of some exposure on tv...
again, don't know what it was like in the us, but I saw the G5 ad a whole 2 times, and the powerbook one twice aswell
ipod ads are everywhere though. all over paris aswell (was ther last week)
again, don't know what it was like in the us, but I saw the G5 ad a whole 2 times, and the powerbook one twice aswell
ipod ads are everywhere though. all over paris aswell (was ther last week)
railthinner said:
I like that thinking! A Heinekin promo! I'd be drunk ,broke, and groovin' to tons of new tunes!
I'd say forget about McDonald's and go with the other alternatives (Arby's, Jack in the Box, Burger King, Taco Bell, KFC, etc.). Actually, I'm surprised no one here with graphics or Photoshop experience hasn't created iPod silhouette ends with Jack, the Colonel, the Chihuahua, and Arby's oven mit.
another non-mac bashing thread. now that mcdonalds wont partner up with us, mcdonalds sucks. come on guys, face it this sucks for apple. mcdonalds has the market share and they have the same target market. every commercial we see "im lovin it" with a bunch of young guys dancing around. no other fast food has the same market share and marketing as mcdonalds. if the sony mcdonalds deal is true, im very sorry to hear it. protected online music is still new guys, apple better not slack off now.
McDonalds may be bad for people, but it would have been good for Apple if McDonalds chose them instead of sony for business reasons. Apple can't say "We won't work with you because your food is unhealthy", because that's an unhealthy decision for any business. Like it or not, McDonalds serves quite a few people. It'd be one of the best ways for Apple to promote their iTunes Music Store. No other food chain can do what McDonalds can as far as reaching customers, and Apple will lose some business to Sony because of this flopped business deal. I don't think this will kill the iTunes Music Store, but sales will be hurt.
I avoid McDonalds like the plague, but their ability to reach so many customers is what Apple needs to keep the iTMS in the #1 spot. For you, McDonalds may be bad, but it's just what Apple needs to stay healthy in the business world.
I avoid McDonalds like the plague, but their ability to reach so many customers is what Apple needs to keep the iTMS in the #1 spot. For you, McDonalds may be bad, but it's just what Apple needs to stay healthy in the business world.
adzoox said:
I think Pepsi also owns Burger King so those four combined would have been better than McDonalds. Not everyone eats at McDonalds so this would have a greater demographic by far. They should have gone that route instead of what they did. At the very least they should have gone with bottles that you could actually find. I find it hard to spend $1.00 on a single 20 oz bottle when I can get eight 24 oz bottles for a couple dollars more. This promotion was a bad idea from the beginning. Most people outside the Mac community don't even know it exists. I only saw the commercial once.
LethalWolfe said:
Actually, it's Microsoft's loss, too, which is a good thing. A further nail in the WMA coffin.
i dont think so. i dont know about elsewhere but here in hawaii, only Mcdonalds has the right marketing and target audience. Burger king doenst even compete with mcdonalds, jack in the box targets cheap eaters, KFC doesnt really compete either, and same with taco bell.TWinbrook46636 said:
I like Jack in the Box's humorous ads, but Jack in the Box wouldn't make an ideal partner for Apple because it doesn't have enough market share. The last fast food rankings I saw (over a year ago, but probably still roughly correct) had the franchises in this market share order: McDonald's (43% market share), Burger King (18%), Wendy's, Taco Bell, Subway, Arby's, Dairy Queen, Jack in the Box, Hardee's, Sonic Drive-In, Carl's Jr., Whataburger, White Castle, Schlotzsky's, Quizno's, Krystal, Del Taco, Blimpie.
I suppose the deal will require McDonalds to stop using hamburger patties and adopt the Sony Mini Disc standard.
Not that anyone will notice the difference.
Not that anyone will notice the difference.
Hey, just thought of this, what if Apple and Chipotle (www.chipotle.com) get together to give away songs? Chipotle targets the hip, young crowd.
Can anyone refute this?
MacDonald's has the worst-tasting food among all the fast-food chains.
My daughter is just about ready to outgrow it. While Playland has been really fun for her, it's losing its ability to draw us there to get Chicken Nuggets that aren't as tasty as those from Wendy's or Jack-in-the-Box.
Except for the obvious Big Mac puns, Apple and McDonald's could hardly have less in common. One holds fast to a vision of delivering a superior product to a small market that is discriminating enough to appreciate it while the other produces a very generic and bland product and markets it to get the maximum number of suckers to buy their mediocre crap.
Frankly, I had mixed feelings about a possible iTunes/MacDonald's promotion. While it may have been good for Apple's visibility, the association with such a symbol of mediocrity and blandness made me think it might actually do more harm than good.
MacDonald's has the worst-tasting food among all the fast-food chains.
My daughter is just about ready to outgrow it. While Playland has been really fun for her, it's losing its ability to draw us there to get Chicken Nuggets that aren't as tasty as those from Wendy's or Jack-in-the-Box.
Except for the obvious Big Mac puns, Apple and McDonald's could hardly have less in common. One holds fast to a vision of delivering a superior product to a small market that is discriminating enough to appreciate it while the other produces a very generic and bland product and markets it to get the maximum number of suckers to buy their mediocre crap.
Frankly, I had mixed feelings about a possible iTunes/MacDonald's promotion. While it may have been good for Apple's visibility, the association with such a symbol of mediocrity and blandness made me think it might actually do more harm than good.
About two months ago, a friend and I were addicted to incredibly crappy fast food, and we frequented McDonald's, always laughing at the pathetic people dining there, ourselves included. This fast food fetish of ours was due much to the fact that it was inexpensive and didn't take a long time to order and eat. However, one day, we had hours to spend for lunch and a lot of money to spend, yet we still decided to dine at McDonald's. It was then and there that we knew we were just horrible, horrible people.
It's fantastic that this deal with Apple didn't happen, or else I would have been given incentive to return to the addictively mediocre food of McDonald's.
It's fantastic that this deal with Apple didn't happen, or else I would have been given incentive to return to the addictively mediocre food of McDonald's.
Apple needs to learn how to eat cost sometimes to gain more exposure. I think Jobs didnt want Apple associated with McDonalds at the expense of profits. Also, I think the Pepsi deal soured them to the idea of giving away more songs.
They should try getting the iPod sold in more stores rather than making these sorts of deals.
They should try getting the iPod sold in more stores rather than making these sorts of deals.
richland said:Why?!? The food is great
#1 supersized with a sprite.....(maybe 2 apple pies for $1 extra that I will eat later) Oh god...yes....
Ever since they changed the apple pies at McDonald's, I've never had any desire to order them. However, KFC has them now, and it's just like McDonald's original ones. Hot and crispy.
Mmmmm.... apple pie... 
QuiteSure said:
Since Sony owns the music on their site, they can do pretty much what they want. Even give it away free.