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McDonald's Switches to Sony?
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ALoLA said:Ever since they changed the apple pies at McDonald's, I've never had any desire to order them. However, KFC has them now, and it's just like McDonald's original ones. Hot and crispy.Mmmmm.... apple pie...
"It's like, warm apple pie." Man what a sad world this is where apple pie, one of my fav. desserts was reduced to what it was in that movie. Such a sad story.
Sony gave a discount - Apple won't, especially after the Pepsi deal. The only problem is that Sony's music store is not very well known and I doubt that their efforts will be very successful. The only thing that can be said is that Sony is trying to copy Apple's success - but then so is everyone else.
Pretty much a dud in my opinion . . .
Pretty much a dud in my opinion . . .
I worked there...
I used to work for Sony Music in one of their many failed attempts to get a digital music store off the ground.
The solutions they do will always suck, b/c they think like a record label not a tech company or even a digital media company. There are a lot of people there who are firmly entrenched in the old way of doing things.
We were forced to build a store that was very restrictive in terms of WMA licensing, and was populated almost exclusively with absolutely pathetic back catalog (Color Me Badd? Michael Bolton's Xmas?) despite our "easy access to Sony Music content".
I used to work for Sony Music in one of their many failed attempts to get a digital music store off the ground.
The solutions they do will always suck, b/c they think like a record label not a tech company or even a digital media company. There are a lot of people there who are firmly entrenched in the old way of doing things.
We were forced to build a store that was very restrictive in terms of WMA licensing, and was populated almost exclusively with absolutely pathetic back catalog (Color Me Badd? Michael Bolton's Xmas?) despite our "easy access to Sony Music content".
Pepsi spun those off years ago: http://www.pizzahut.com/about/ourstory_pt2.aspadzoox said:
But I agree - McD, like it or not, has unrivaled market share. It's not about the food - it's about the franchise. People know that they can go to any McD's in the country (if not the world) and they will get exactly the same food at every one. Most sheeple like that.
(Oh, and PepsiCo never have owned Buger King, AFIAIK, either)
Well this certainly isn't good news for Apple, but I'm hoping that maybe Apple has other deals up their sleeves. Surely they can come up with something no one else has thought of to promote iTunes.
I guess we'll see...though they do have this thing with BMW possibly, with iPods or something like that, so that's a good sign.
I guess we'll see...though they do have this thing with BMW possibly, with iPods or something like that, so that's a good sign.
Doctor Q said:
wow you americans can really choose... here in asutria mc donalds is dominating... because they were the first one here...
pizza hut tried to start with a 4 restaurants a few years ago but they had to close because nobody was eating there (i tried one...the worst pizza i ever eaten in my life) burger king has a 17(7 in vienna) restaurants, subway 6(all in vienna) has but nothing compared to the 160+ which mcdonalds have....
burger king can't compete with mcdonalds here. hands down. they compete more with local barbeque-one-person-things (you know what i mean)
same with pepsi... you can get pepsi only in 1 (!!) supermarket-group or burgerking..and in stores coca cola is 50% more expensive than pepsi
because of that i buy the real cheap-o colas (which aren't as good as pepsi,coke but are a lot cheaper)
Next Soft Drink deal should be...
Dr. Pepper!!!
I like Pepsi better than Coke, but Dr. Pepper is king! Everyone wants to be a Pepper, wouldn't you like to be a Pepper to?!?!?!
Okay, I'm sure my sarcasm is completely lost on anyone much younger than I am (32). (That was their big jingle years back).
BTW: In TX, Dr. Pepper is huge (mainly 'cuz is wuz bern 'ere <--- weak, Yankee attempt at a Texas accent ) Maybe that's the key, regional promotions: Dr P. in TX, Bottled Water on the west coast, Snapple in the NE and Molson's in the great white north! (once they get iTMS, of course!)
More:
Fosters down under
Pilsner Urquel (sp?) in Czech
Vodka in Russia
Guinness in Ireland
Sake in Japan
Bourbon in Louisiana
Moonshine in Tennessee...
Dr. Pepper!!!
I like Pepsi better than Coke, but Dr. Pepper is king! Everyone wants to be a Pepper, wouldn't you like to be a Pepper to?!?!?!
Okay, I'm sure my sarcasm is completely lost on anyone much younger than I am (32). (That was their big jingle years back).
BTW: In TX, Dr. Pepper is huge (mainly 'cuz is wuz bern 'ere <--- weak, Yankee attempt at a Texas accent
) Maybe that's the key, regional promotions: Dr P. in TX, Bottled Water on the west coast, Snapple in the NE and Molson's in the great white north! (once they get iTMS, of course!)More:
Fosters down under
Pilsner Urquel (sp?) in Czech
Vodka in Russia
Guinness in Ireland
Sake in Japan
Bourbon in Louisiana
Moonshine in Tennessee...
railthinner said:
That idea is excellent, I just feel that some of the targeted customers of this campaign might get carded ordering a beer
mian said:
< http://www.forbes.com/free_forbes/2004/0329/058.html?partner=netscape >
It says things are getting better, but that they have a long way to go. It mentioned that McD's advertising was appealing to kids, but not teens and adults.
Something that is only beginning to rebuild its appeal with teens and adults isn't really something Apple probably wants to partner with, since little kids can't afford iPods, which is the main reason for selling songs in the first place.
I must say, Theres 3 mcDonalds in my town alone (18,000 people) And 1 Burger king. The only thing that rivals it is Subway.
For everyone saying Jack in the box... While thats great for californians...Your missing half the country
I don't get why there's an utter abhorrence to McDonalds, yet sometimes then go and suggest beer promotions. The fact is they offer cheap, accessible food, That is readily available and fast. The point is quite frankly, while you don't eat there... millions do. And these millions will be getting sony music.... not iTMS music. Just look at what happened with Teenie Beanie Babies. thats what apple could be missing.
For everyone saying Jack in the box... While thats great for californians...Your missing half the country
I don't get why there's an utter abhorrence to McDonalds, yet sometimes then go and suggest beer promotions. The fact is they offer cheap, accessible food, That is readily available and fast. The point is quite frankly, while you don't eat there... millions do. And these millions will be getting sony music.... not iTMS music. Just look at what happened with Teenie Beanie Babies. thats what apple could be missing.
Flowbee said:
You said it.
McDonalds is not what the high quality Apple products should be associating with. Nothing about the entire eating experience (staff, hygeine, food, clientele, plastic straws) says Apple to me. ... apart from the Apple pie.
Wow...
All that free music, and none of it will play on my iPod.
Bummer.
Time to support WMA, Apple.
All that free music, and none of it will play on my iPod.
Bummer.
Time to support WMA, Apple.
richland said:
The music quality is just too poor by comparison that I'd rather Apple not sell out.
I for one like the McDonalds deal collapsing because it just felt wrong. Admittedly Apple aren't just there for me, but I like the way it's turned out all the same.
Steve called the deal off....
A relative of mine works for McDonald's and is pretty high up there... This person said that McDonald's was signing the papers when they recieved a phone call from Apple. The guys from Apple said the deal was off because of the recent mad cow scare, Steve had been getting a lot crap from his vegetarian friends and decided to call the deal off. McDonald's really really wanted to make the deal work and tried getting ahold of him a number of times, but he would never respond. McDonald's then said that they would go to sony with the deal and Apple still didn't seem interested. So there you have it.
A relative of mine works for McDonald's and is pretty high up there... This person said that McDonald's was signing the papers when they recieved a phone call from Apple. The guys from Apple said the deal was off because of the recent mad cow scare, Steve had been getting a lot crap from his vegetarian friends and decided to call the deal off. McDonald's really really wanted to make the deal work and tried getting ahold of him a number of times, but he would never respond. McDonald's then said that they would go to sony with the deal and Apple still didn't seem interested. So there you have it.
