Ballmer could make it seem so droll and unexciting not even the biggest MS fanboy could muster more than a meh.
Indeed. The typically-ear-piercing Apple haters that rule the Engadget comments board with an iron fist had reactions last night that ranged from the subdued "meh" you mention to embarrassed silence.
Instead of showing them all the much-dreamed-about Apple killer (Apple...they hates itsssss!) they anticipated with dizzy rapture (per their comments the previous night when news of a Ballmer tablet announcement made the rounds), he passed some corporate gas on stage and called it a night.
The silence, as they say, was deafening.
Not even a Paul Thurrott or an AidenShaw could have found much to be happy about last night.
He's almost cringe-worthy to watch there
Almost???
the assertion is that MS in a panic decided to start using the term publicly before a competitor and given the facts of history it's hard to think of another explanation.
The Winbots will find a way. They always do.