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Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop
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How the world has changed in the last few years...
Leaving aside entirely whether this is a good, bad, or indifferent ad or product, it says a lot about the industry today. There's a pretty well known adage that when you're on top, you never talk about the competition in your advertisements--you only do that when you're not "winning". It's an implicit admission that you have something to prove, and are not the standard by which other products are judged.
It makes sense, and you can find plenty of examples.
Not all that long ago, it was "I'm a Mac. I'm a PC." from Apple. Now it's Microsoft holding up products that run their software against Apple's, while Apple barely talks about their own products in their ads, let alone any competitors.
Basically, it's an implicit implication by Microsoft itself that Microsoft is losing. Since they are, it's okay to run ads like that, but it's not the way the world was assumed to operate not so long ago.
Leaving aside entirely whether this is a good, bad, or indifferent ad or product, it says a lot about the industry today. There's a pretty well known adage that when you're on top, you never talk about the competition in your advertisements--you only do that when you're not "winning". It's an implicit admission that you have something to prove, and are not the standard by which other products are judged.
It makes sense, and you can find plenty of examples.
Not all that long ago, it was "I'm a Mac. I'm a PC." from Apple. Now it's Microsoft holding up products that run their software against Apple's, while Apple barely talks about their own products in their ads, let alone any competitors.
Basically, it's an implicit implication by Microsoft itself that Microsoft is losing. Since they are, it's okay to run ads like that, but it's not the way the world was assumed to operate not so long ago.
I think it's a nice ad and they make some compelling reasons. if you can afford a Macbook Air and an iPad, fine. But if not, this seems like an alternative many people would consider. If I had to buy something for a kid, I know what to buy.
If Apple decides to release a hybrid (which they will never do because now they can sell 2 devices), everyone would think it's the next best thing. That being said, I just saw somebody working on a laptop with a touch screen and it was horrible. The screen didn't register, it fell over after tapping too hard, .... It was one big mess.
But for kids...
If Apple decides to release a hybrid (which they will never do because now they can sell 2 devices), everyone would think it's the next best thing. That being said, I just saw somebody working on a laptop with a touch screen and it was horrible. The screen didn't register, it fell over after tapping too hard, .... It was one big mess.
But for kids...
Does it really matter hybrid or not, if it's all about mobile experience?
Is there really anyone who buys and uses Air for heavy PS processing, Logic, ok not Logic, but Garage Band 16 track recording, or any other heavy processing, besides browsing, text editing, watching movies etc?
I doubt...
I like this ad. Too bad i'll never buy anything like that, because i hate windows, but seriously, this Yoga Shmoga hybrid idea looks great.
This ad isn't about iPads. And I'm not sure where you're getting your Surface figure from because as far as I know Microsoft hasn't released surface sales figures. One thing we do know from their quarterly filing is Surface expenses are still greater than revenues so they're not making any money on the product right now.
iPad Pro?
I think something like a iPad pro will be an answer to this.
Remember they mention NOTHING about what's INSIDE these computers!
The MacBook Air blows away the competition with it's operating system!
I think something like a iPad pro will be an answer to this.
Remember they mention NOTHING about what's INSIDE these computers!
The MacBook Air blows away the competition with it's operating system!
Exactly. There are the kind of ads you do in a position of strength, and the kind of ads that you do when you are the underdog. Apple used to do underdog ads. Now Microsoft is the underdog.
Do you have selective memory or did you only discover Apple products recently?
Attachments
That's the thing with MS's ads showing convertible products. It looks interesting until you actually use it, then you realize quickly that these so called beneficial features are anything but. Touching the screen of a laptop is un-natural and uncomfortable and takes your hand away from the keyboard. Holding a "tablet" that has a keyboard on the back - is not exactly a tablet experience, it's a laptop with a folding screen.
It's obvious in using Windows 8 that MS didn't figure out how to integrate mobile and desktop, and what they did do was make concessions to both sides of their OS, resulting in a crap experience that is unintuitive even for their existing user base.
I say enough with the push for touch screen laptops and desktops. It is a poorly conceived idea and in reality offers little benefit to the user and huge drawbacks like smudged screens that you can't just wipe on your pant leg to clean off like you can with a smartphone.
Again???? At least we haven't heard a peep from samsung lately. I guess Apple did something right. 
The Yoga is a nice laptop. This one may be underpowered and not have great battery life. But even 6 hours of life is still pretty solid and what I would expect for something that thin and light.
Interesting that Microsoft is willing to help their biggest competitor to the Surface though. That is the story here. And I agree with it. Microsoft needs more consumer to buy and use Windows products at home (beyond the Gamers). They make as much of a profit off the Windows license as the OEM so why not push their devices directly. The iMac Retina is going to own the desktop class going forward and for the foreseeable future. So time to focus on laptops and the Mac's lack of touch screen capability.
Interesting that Microsoft is willing to help their biggest competitor to the Surface though. That is the story here. And I agree with it. Microsoft needs more consumer to buy and use Windows products at home (beyond the Gamers). They make as much of a profit off the Windows license as the OEM so why not push their devices directly. The iMac Retina is going to own the desktop class going forward and for the foreseeable future. So time to focus on laptops and the Mac's lack of touch screen capability.
Good morning Apple haters. Let's assume you are referring to the Im a Mac ads. Not even close. It was high time for Apple to set the record straight for the lies that had been spread and taken as truth by the MS camp. I know because until 2011, I was one of those who bought the lie and was selling it to anyone who would listen. As an IT guy and music project studio designer, I personally talked hundreds of people out of buying Macs based on the common myths against Macs that all my colleagues also preached. I later felt guilty and foolish when I saw the truth for myself by actually using one. Apple not only competed in the market, they were creating the innovations in use and design that MS and their army of clones would just appropriate and the Masses would assume MS created it. Now MS takes Apple's features or those from thier accessory makers comes up with an enhancement to the blatant copy to promote it as different and here come their supporters singing thier song even when the rest of the product is known to be crap.
Quotation Marks huh?
So, does the Yoga have "tablet" mode, "tent" mode, and a "touchscreen" or not?
The Blog of Unnecessary Quotation Marks
So, does the Yoga have "tablet" mode, "tent" mode, and a "touchscreen" or not?
The Blog of Unnecessary Quotation Marks
Don't worry the air will get intel broadwell next year and everyone will be disappointed. I don't know what happen between apple and intel. Apple use to be the first manufacture with the newest chips but now they are last and about a year late. Intel has become a joke lately and seems like we are going a step back in performance.
Except that touch screen in a laptop is confusing and basically a bad experience. The number of times I have had to stop what I was doing to do a screen swipe and then think, 'oh that's right, now I have to use the keyboard again'. Or "do I use the tab down key, because there was no touch pad or move away from the keyboard to swipe".
Until Apple make one and then it'll be some genius, ground-breaking innovation right?
MS ad campaign
I just find it funny that they are pushing their tablet and showing the touch screen when most people don't care about Win 8.1
They had to update Windows 8 as it was so bad! I had to download a program that made my Win 8.1 look like Win 7 and I actually like it now.
The Mac is more stable as a computer has less malware and virus and I like the app store aspect as if you want something you can just download it knowing it has been approved by Apple and is safe!
There are things the Mac can do that the Surface cannot do like the Handoff to another device if you have an iPad and a iPhone.
I just enjoy the Mac so much more than the PC as I really like the new Safari and I never use IE as I wish I could uninstall it from the system!!
I just find it funny that they are pushing their tablet and showing the touch screen when most people don't care about Win 8.1
They had to update Windows 8 as it was so bad! I had to download a program that made my Win 8.1 look like Win 7 and I actually like it now.
The Mac is more stable as a computer has less malware and virus and I like the app store aspect as if you want something you can just download it knowing it has been approved by Apple and is safe!
There are things the Mac can do that the Surface cannot do like the Handoff to another device if you have an iPad and a iPhone.
I just enjoy the Mac so much more than the PC as I really like the new Safari and I never use IE as I wish I could uninstall it from the system!!