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Microsoft Launches New Ad Comparing MacBook Air to Lenovo's Convertible Yoga 3 Pro Laptop
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...OK, I guess?
Isn't that really a Lenovo ad, and that it happens to be using a Microsoft OS, making MS the secondary partner?
I'll say that I am annoyed by the hinge limits on MacBook products. Sometimes I'd want more than what's there based on the use at the moment.
For me, touch would probably be a tertiary input for a desktop or laptop. Despite having touch screens on tablets and phones for over five years now, I have only *once* had the urge to touch a laptop screen. I might use it more if the feature was there, but the input mode for a vertical screen doesn't serve well for more than a few minutes at a time, IMO. Plus, a couple inches movement on a mouse serves to move a cursor 20+ inches on a screen.
Isn't that really a Lenovo ad, and that it happens to be using a Microsoft OS, making MS the secondary partner?
I'll say that I am annoyed by the hinge limits on MacBook products. Sometimes I'd want more than what's there based on the use at the moment.
For me, touch would probably be a tertiary input for a desktop or laptop. Despite having touch screens on tablets and phones for over five years now, I have only *once* had the urge to touch a laptop screen. I might use it more if the feature was there, but the input mode for a vertical screen doesn't serve well for more than a few minutes at a time, IMO. Plus, a couple inches movement on a mouse serves to move a cursor 20+ inches on a screen.
Why are MacRumors constantly devoting Front Page coverage to competition attack ads? Can't we relegate them to a sideblog like the iOS / Mac blogs? Those frequently feature more interesting items than these sideshow distractions. 
Why are MacRumors constantly devoting Front Page coverage to competition attack ads? Can't we relegate them to a sideblog like the iOS / Mac blogs? Those frequently feature more interesting items than these sideshow distractions.
Because people click on them to repeat the"Windows sucks" line without any detail or reasoning. That means clicks!
I attended Adobe Max last month in LA and Microsoft CEO Satya Nadella made a surprise appearance. He gave all 5,000 attendees a free Surface Pro 3. Yep, just gave them away. I tried it out but was very unimpressed by the device. It is too big and clunky to be used effectively as a tablet, and the the floppy keyboard makes it awkward as a laptop since it is impossible to use on your lap. I kept thinking, "who do they think is the target audience for this thing?"
The angle for graphic artists is that the new versions of Illistrator and Photoshop have touch features now that only work with the Microsoft device. While that is cool, it is not a big enough deal to compel me to switch operating systems.
The angle for graphic artists is that the new versions of Illistrator and Photoshop have touch features now that only work with the Microsoft device. While that is cool, it is not a big enough deal to compel me to switch operating systems.
The Irony is I am still looking at the Mac air because it's aluminium.
I am just not looking at the Black laptop because it reminds me of an old IBM thinkpad from 1996.
Their advertising is pointless as it invokes no feeling at all. I saw this on another site and watched it before i knew what it was. My mind completely blanked the other laptop out.
This is my Apple Indoctrination perhaps but someone perhaps needs to think about the consequences of showing another product at all. Probably why Apple don't do it.
Focus on your products strengths don't try and compare or bash others.
For example: if I had just bought an air recently - Microsoft are basically saying to me "Ha you are an idiot." And all that does is bolster the idea that Microsoft are arses.
In the UK we had 2 Lawnmower companies do it. Qualcast(normal) and Flymo(hover)
https://www.youtube.com/watch?v=4IARuRMLIAU
All it did was promote Flymo... They loved it.
I am just not looking at the Black laptop because it reminds me of an old IBM thinkpad from 1996.
Their advertising is pointless as it invokes no feeling at all. I saw this on another site and watched it before i knew what it was. My mind completely blanked the other laptop out.
This is my Apple Indoctrination perhaps but someone perhaps needs to think about the consequences of showing another product at all. Probably why Apple don't do it.
Focus on your products strengths don't try and compare or bash others.
For example: if I had just bought an air recently - Microsoft are basically saying to me "Ha you are an idiot." And all that does is bolster the idea that Microsoft are arses.
In the UK we had 2 Lawnmower companies do it. Qualcast(normal) and Flymo(hover)
https://www.youtube.com/watch?v=4IARuRMLIAU
All it did was promote Flymo... They loved it.
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It's almost as if everyone here who keeps mocking Microsoft (and Samsung, for that matter) for comparing themselves to Apple - everyone who says that's a pathetic sign of desperation - has completely forgotten the long-running "Get a Mac" campaign with Justin Long and John Hodgman.
This Microsoft ad was pretty good. I'm a die-hard Mac user (since '95) who just bought a Surface Pro 3 because I got tired of waiting for Apple to create a tablet that runs full Photoshop, so I'd say Microsoft can compete. Or in my case, it can coexist with my brand new iMac. With Adobe cc they coexist seamlessly.
I think it's very nice for graphic artists to draw with... but when I played with it the stylus was very laggy. If it's not as slick as Wacom Cintiq it's not worth using.
As for the 5000 devices. Adobe didn't give them away of course. Microsoft did. Adobe certainly didn't pay a penny for them.
Why are MacRumors constantly devoting Front Page coverage to competition attack ads? Can't we relegate them to a sideblog like the iOS / Mac blogs? Those frequently feature more interesting items than these sideshow distractions.
It's a click bait right? Half the posts will be about how Apple used to attack Microsoft and how Microsoft is now copying Apple, and who is copying who first, blah blah blah...
Talking of the actual product is by the wayside these days in MR.
It's MBA for me, by the way....
Ah Lenovo...
£2400 Lenovo X1 Carbon Windows 8.1, hdpi screen bought for my business with the Business Pro docking station.
Result: Dock has a firmware bug where it fails to recognise the ethernet, and involves a power down & unplug of power cables on the laptop & the dock. This happens several times a week. Known bug to Lenovo for nearly 1 year! NO FIX.
Plug in an external monitor to appreciate the joke of windows hdpi scaling. It simply does not work.
Conclusion?: No thanks.
£2400 Lenovo X1 Carbon Windows 8.1, hdpi screen bought for my business with the Business Pro docking station.
Result: Dock has a firmware bug where it fails to recognise the ethernet, and involves a power down & unplug of power cables on the laptop & the dock. This happens several times a week. Known bug to Lenovo for nearly 1 year! NO FIX.
Plug in an external monitor to appreciate the joke of windows hdpi scaling. It simply does not work.
Conclusion?: No thanks.
Nah, more like a quarter. Another quarter will be attacking the ad itself. The third quarter will be people explaining about how it is irrelevant.
And in those posts, a huge portion will be attacking Windows for some reason (usually without reason)
I think we all know that the Yoga 3 Pro is littered with problems AND if you get one, then you have to use Windows...Yuck...
Now that being said, I still think this is a pretty good ad for MSFT.
Now that being said, I still think this is a pretty good ad for MSFT.
Usually it's:
1st Quarter: Company's ads attacks Apple and MR revolts
2nd Quarter: Company releases product with more "features"
3rd Quarter: MR explaining how it's irrelevant
4th Quarter: Praying for an updated model generation that fits your operability and upgrade standards.
Can I ask you - have you tried using photoshop on the Surface Pro 3? Can you do detailed designing and changes on the tablet as touch screen or do you need to use a mouse for it?
It would be great if Apple can let the iPad's run full photoshop, its easier for my designers when they are out and about and have to do quick design changes on the fly...
What is your experience ?