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Hilarious comments, the stock market doesn't correspond to reality! Not to say Apple hasn't made missteps.

It also responds to performance outlook. There's a good reason why Apple will no longer report sales figures, because they won't be record breaking and Apple knows that. Previous years, Apple have readily reported if a product beat a sales record. We heard nothing like that this year so far with the new iPhones.
 
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Apple has two choices as I see it. Either they break into more new product categories and make new things people actually want or they get back to making amazing products at competitive prices. As it stands now the iphone is too expensive, the ipads are too expensive and the macs are outrageously overpriced. The pricing of macs is absolutely insane and there really is no justification other than "we know you idiots will pay it". I havent bought a mac since 2009 because of that greed. The mac mini is my next but even that I am waiting to get on sale somewhere, im in no rush.
Apple has never had competitive prices, the tax for its great ecosystem. But they are riding a competitive advantage too hard and deserve to get rebuked for excessive greed.
 
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Good for Microsoft. Although I don't like/use any of their products, but I have really liked their approach under the new CEO and I think they are a valuable competitor to Apple moving forward.

Absolutely. I used to really detest MS but under Nadella's direction I've really changed my mind and I think they're heading in the right direction.
 
The only thing Wall Street cares about is #1. No Wall Street investor cares about Windows UI design or Surface hardware. All they care about are services and cloud offerings.

Interesting, if WS are all about services and cloud offerings, how could Apple be #1? because of devices?
 
Except that people won't stop purchasing a product because of a "messing product line" what stops people from buying are the insane prices which Apple increased over the years to keep their profits as high as they can be. Timecapsule was never the most sold product from Apple, so why keep "updating" it? I doubt they lost their first place because of lack of updates to the Timecapsule.

After using Apple products for nearly 30 years, I'm bemused by all of the complaints about how expensive Apple products are.

I guess those who complain are not old enough to remember what the first Macintoshes cost (and what that means in 2018 dollars). Another thing, Apple has always overcharged for the storage/memory bumps, even when Steve was healthy and thriving.

I do believe Apple did get "fat and happy," and that they have alienated their professional users a few too many times. The products that are rolling out since the "mea culpa" are steps in the right direction.
 
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I visited a mall yesterday which has both Apple store and Microsoft store on it. Apple store is as always crowded while hardly any people on Microsoft store.

I know Microsoft enterprise products have a lot of customers but their consumer products sucks.

I would wonder what Steve Jobs would do to make you guys happy? Apple products has always been a premium products not for most of consumers. I still remember Apple’s commercial late 90s, compared ther products market share with BMW and the rest as Toyota’s.

The problem for Apple is not the high price. It is what people want to to get for paying such a high price.

Currently I am on Apple eco system and I can not switch to other platform. So I just get older models such as iPhone 7,8 or even refurbished ones from Apple. That works for me well so far.

Apple does need to work harder to give us a better product we want to pay for it.
 
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I wonder how much of this Tim is still following.

"I never want you to ask what I would have done. Just do what's right. - Steve Jobs"



What ruined Apple wasn’t growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. One of the most profitable companies in America for four years. And what that cost them was their future. - Steve Jobs, 1995
 
To paraphrase Shakespeare, All the world's an enterprise, and all the people merely users.

Microsoft, Apple, et al have jumped on the "control all the data" bandwagon as people got glassy-eyed when they hear "the cloud" and think it'll fix all their problems. They're all vying to be the place we have to pay to get our own stuff. Microsoft has more powerful back-end infrastructure, plus they write many of the systems that apple even likely uses. Combine that with the fact that the world's best beta tester died with Steve Jobs so the product people are trying to get approval from a CEO with no really vision outside of Apple's place in pop-culture and on the Fortune 100, and it's easy to see that Apple's days on top were numbered. Not just in market cap, but in hearts and minds. Different divisions, a flood of different product lines, probably lots of egos at play when it comes to form vs functionality. They have, in effect, gotten "microsoft-ee". And Microsoft, as much as I HATE to use their software, does Microsoft better.

Don't get me wrong, I still use Apple, I still buy Apple. But I'm slowly getting more and more depressed about the prospect of avoiding having to hand over my data to them, AWS, Microsoft, whoever.
 
*Briefly* is missing from the MacRumors post, as it was but a short period today where Microsoft was higher. Now, APPL is back above Microsoft. Everyone slamming Apple on here didn't take time to actually look and see what the stock was doing...
Bigger picture, though - Apple is down over $200 billion over the last month. Microsoft are pretty well flat over the same period.
 
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I think Apple is actually going back to what it was doing before pre-iPhone by increasing its prices and not going for the masses.

They never had a product that was adopted by a sizable amount of people before the iPhone (except maybe the iPod line but that was more of an accessory). I think the market share of Macs is still below 10%. They've always built great premium products at a premium price (whether justified or not). It's just since the iPhone that they have been trying or at least touting a large market share for a product.
 
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Bigger picture, though - Apple is down over $200 billion over the last month. Microsoft are pretty well flat over the same period.

Still, it's something fanboys thought to be impossible just last summer. Sign of things to come. No question Apple is losing its mojo. Cook is in vapor lock.
 
Well that didn’t last long. Lol

Apple is back on top by over 5 billion asof today. Remember the darling Amazon who has struggled to make a 2% profit after 20 years of no profit was the second trillion dollar company a couple of weeks ago for about 6 hours. Now they are not even over 200 Billion less today.

Think about it like this. All these companies have products the same or higher than Apple’s, but they don’t generate the volume or profits to match.
If Tim Cook had not started giving the dividends which Jobs hated Apple would have a trillion dollars in the bank. They currently have a quarter Trillion even after aggressive buy backs and dividends.

One, why should their products be cheaper than companies that really don’t compete on the same level.

Two, many of the attacks on this site comes from paid poster to manipulate their stock and opinions. It’s obvious since the same people fawning Microsoft with their more expensive Surface products attack Apple on being expensive while claiming to be Apple fans. The phony posing is obvious.
 
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Sucks you can’t afford it! Go to dollar tree, I’m sure there are plenty of off brand phones you can get for cheap.

Apple is never entry level. It’s a premium brand like Gucci, Canada Goose, or Mercedes.

If you can’t shell a measly $749 for quality, get a Honda Accord!
Thank you for your comparison! Goes to show to show so much ignorance in that response. I'm not gonna go too much into details but will just say one thing you mentioned.

Canada Goose? - you know how much animal cruelty goes into making their "products"? Canada Goose is not premium at all. You get much better quality from other brands (like Kanuk etc.) for even less and don't need to torture anyone.

So thank you for using ignorance as a base for your comment. The validity of the response shows.

The original poster made a point that you've dismissed with your nonsensical comment and not only that you didn't even consider what the person was saying.

on topic - Apple needs to re-evaluate what they are doing here because they are not longer on top of things. Pricing being one so I guess little reality check and hopefully weak numbers for a while would wake them up and do what they always promise to do - create great products that everyone wants to use. Recently, it was not the case so its time for little step back. Sooner the better.
 
I made a comment about Apple's pricing more recently (saying it was getting out of hand) and was told it was because I live in the UK and it's because of Brexit!!
I'm glad you don't run my business! ;)

What’s your market cap? Market cap doesn’t matter. It carries absolutely no meaning - neither to the business not to the shareholders. What matters is P/E ratios, EPS, gross and net incomes, share price, etc.
 
Love it. And love my MS surface pro and Samsung phone and tablet. Don't need Apple products anymore. No value or excitement there anymore. MS and Samsung are the new innovators.

I am all for choice and people should use the products that bring them the most value (not bashing your choice at all), but I am not really sure on the innovation part. What do you feel that Microsoft and Samsung has done as of late that was truly innovative?
 
Still, it's something fanboys thought to be impossible just last summer. Sign of things to come. No question Apple is losing its mojo. Cook is in vapor lock.
Possibly, it depends really on if Apple have the wiggle room to take a short term profitability hit by cutting prices/ margins to get iPhone growth going again. if they can successfully do it and grow the iPhone user base by another 100M, then Wall St will probably be very chuffed with that. At the moment, I think what investors see is flat iPhone sales, and profit growth only by upping prices, and that realistically they've run out of track to increase prices further. Whispers about sub par iPhone sales, future declines, and Apple taking volume sales out of earning reports seem to have aligned to spook investors significantly.
 
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