Apple is selling you hardware.
Get it through your thick skull.
You are buying a LAPTOP, that is not SOFTWARE. That is physical HARDWARE.
If Apple put that OS on that ugly HP, do you think Apple would still be in business?
No it's their HARDWARE that draws the ATTENTION.
I love that you're getting so worked up about something that you're clearly wrong about. Seriously, how old are you?
While the aesthetics of the hardware are definitely appealing to any Mac user or potential Mac user, the software often times seals the deal. Yes, the software. You know, that operating system that Apple doesn't license out to anyone else? The operating system that puts anything that Microsoft has released to shame? The OS, along with things like iLife and iWork are, yes, say it with me here... Software! YAY! See how easy that is?
And the thing is, you can go into any Apple store and try out, yes, say it again... the SOFTWARE! So yes, people do buy Apple computers for the software AND the hardware. I'm sure you can't relate because most windows computers are ugly as far as hardware is concerned, and inferior as far as the software is concerned.