Honestly I think that ads will be effective within the group they're trying to reach - the average consumer that has never used a mac before and is kinda tempted by the Apple mac vs. pc ads they were seeing for years.
As someone who has purchased two new macs in less than two year I don't think the ads are totally wrong. For the average person I think it is a hard sell to justify the price of Apple products. Macs are a niche product. What's wrong with that? Does Apple have to have 50% market share? Should that even be a goal? I adore my mac but I don't think that means that most people should shun the PC.
BUT I have to say, that 7.1lb PC would never fit my life (to heavy, too thick, too ugly) and is therefore a waste of that $1099. Money isn't money saved if it isn't buying what meets your needs.
As someone who has purchased two new macs in less than two year I don't think the ads are totally wrong. For the average person I think it is a hard sell to justify the price of Apple products. Macs are a niche product. What's wrong with that? Does Apple have to have 50% market share? Should that even be a goal? I adore my mac but I don't think that means that most people should shun the PC.
BUT I have to say, that 7.1lb PC would never fit my life (to heavy, too thick, too ugly) and is therefore a waste of that $1099. Money isn't money saved if it isn't buying what meets your needs.