No Microsoft car play
No Microsoft Pay
No 3D Touch
No Touch fingerprint sensor
No Bluetooth v4.2
No Display Flash
And still a plastic body huh!
Isn't it a bit worrying if that list is the reason to choose Apple over what is clearly some excellent innovation from MS? And even on this list....
No MS car play? Their phones work with all any universal Bluetooth car set up.
No Microsoft Pay? No biggy, they'll simply jump on with the next iteration of paypal.
No 3D Touch? Win Phones already have the hold function that does the same thing.
No fingerprint sensor? They've jumped that with Hello and don't even need a finger.
No Bluetooth v4.2? No biggy for a few years yet.
Plastic body phone? Really? It bounces and doesn't need a fugly case around it.
Lets compare that list to what MS delivered in the last 12 months.
Damn good fast stable operating system.
Single platform across all devices that now seems to work.
Excellent apps to work beyond a walled garden (onedrive, office, onenote, cortana).
Ability to run full third party software on the go.
Touchscreens. Done well, its damn useful.
Continuum. Pumping the phone into a proper portable computer.
MS platform as the native partnership with the forthcoming Oculus Rift.
Superb tie in with Xbox One functionality.
Hololens on its way.
Hardware. Finally backing it up with a great hardware line up.
They are spanking Apple right now, unless your view of success is sales numbers rather than consumer technical innovation.
There is a reason the MS keynote thread has cooked up 22 pages of response on an Apple forum (much more than the 6S pages did at keynote), and that’s because they have been releasing new products with substance. I don't think they have got it all right, but they are certainly the only ones trying at the moment. The Apple keynote was all spin, claiming innovation for ideas that already existed 12 months before on other devices. It was more about shareholder peace of mind than market shaping. In all industries the market leader becomes a victim of shareholder satisfaction.
With most of the negative comments centred on their presentation quality, a hinge or comparisons with their OS 10 years ago, it clear their isn't much to hit at here.
Hopefully their sales numbers will take, then Apple can pull their finger out. They have truly become complacent.