I thought Microsoft band 2 was better than the Apple Watch 1 since it had GPS. For a while it was great, but then a design flaw caused the device to break (area where silicone and meets hard internals cracks and opens up). Calling and dealing support took hours of my time with multiple people in the Philippines. Now Microsoft doesn't support the product anymore. I'm not saying that this will happen with the Studio, but I know that with Apple I get products that are well designed and with AppleCare, I do not have to worry, because should an issue arise, I can be on the phone with a native English speaker in 10 minutes or less and service that is the best in the tech industry. That's why I've been a Apple consumer since 1992.