Microsoft have a very scattered, unco-ordinated, confused brand:
Go onto Microsoft.co.uk and you're bombarded with:
Microsoft: "Your potential. Our passion" (poor strapline that is never actually used anywhere apart from their website)
Windows 7 (uninspiring)
Bing (unconnected to anything)
Microsoft TechNet (what?)
Internet Explorer
And then you try to use the navigation and are bombarded with about 80 different products.
The MS website looks as if it was designed in 1998. How on earth will they be able to create a retail presence with so many scattered brands?
MS is a jack of all trades and master of none.
I've not visited their website in a couple of months, but if it's the same as it was, then i agree with you entirely. It's a mess. I also have to agree with your last line there.
It's quite similar to Google really. Google Docs, Gmail, Google search, Chrome browser... it all seemed a bit over the place, but with the announcement of the Chrome OS, everything fits together. It seems they had a plan from the start.
Microsoft, on the other hand, just seems to be... doing stuff. From your list, though, Internet Explorer and Windows 7 can be combined (as can Bing) just in the same way OS X and Safari can be combined. I wouldn't use a different browser - mainly because i really like Safari - but also part because i like things to be tidy and neat (another browser on my computer would feel unnecessarily messy - i'm sure i've OCD or something) and part because i am a bit of a purist. I imagine there must be some Microsoft purists out there.
But about Microsoft's scattering: i'd say that now is a great time for them to get it all organised. Especially if this retail store concept comes to fruition and they can bolt down a solid set of products to showcase and be able to provide a clear REASON for them. "It works with this, this integrates seamlessly, you have no reason to buy anything else..."
I've never used Microsoft as a proper productivity-providing company, nor probably used the majority of features that may be available in Windows, nor have I spent any real time on Windows (XP) since i got my MacBook last February, so what i'm about to say may be voided entirely. But from what i gather - as part of what *I* personally think Microsoft should be doing - is they need to bring together everything they've made and make it all integrate easily and in an inspired way.
Maybe they already do this, I do not know. I'm just talking from the perspective of someone who finds using Apple software and products so enjoyable to use and work between. Maybe it's simply because it's easy to use. Maybe it's because of its minimalism (with no compromising of features). Maybe it's because Apple has a clear, defined list of products. Maybe it's because Apple provides clean video tutorials on its site.
But with this integration, Microsoft can have clearly defined products with clearly defined roles. Maybe this isn't what they want though, maybe they're perfectly fine the way they are. My viewpoint may very well be similar to a life-long Windows user taking their first look at a Mac.
Microsoft has always been 2nd to Apple for me. But now with Chrome OS on the way and Google's limited yet definite and precise set of software/products that all have a clear purpose and place, Microsoft has slipped to 3rd.