What went wrong
1. WAY to many choices. It's exactly the appeal of the iPod to the Zune, and the Mac to the PC (for some people). Who wants to choose between 9 different phones that have their pros and cons. With most apple products, you can only go up and down, not sideways.
2. UI. Although it looks pretty nice, it seems like it has way too much information on the screen at one given time. I want to find what i want, that's all.
3. Technology. No copy-paste, etc. I know iPhone didn't have it, but WHY in the world would someone make that same mistake again.
4. Apps. From what I read on engadget, it seems that some apps will be carrier exclusive. What's the deal with that? I know iPhone is only on one carrier, but I honestly can't imagine Apple using different app stores based on the carrier. At least on Android, the app store is the same, even if the quality of them varies on different models.
5. 3 years late to the party. 1 or 2 years behind Android. Way more than 3 behind RIM. People already have their smart phones.
The only feature I like is the compatibility with XBox LIVE. Other than that, I'll stick with my Droid/iPod Touch combo, and hopefully a Verizon iPhone if that happens.