You do not even have to watch it to know they (Micro$oft) is getting great press. Just here, there are over 400 posts, the commercials are causing people to talk about it. "Cute, funny, I don't get it, how does this relates to vista?, Gates has aged a lot, Gates still looks like a geek, Man did you see the haircut, how rude!"
Strong emotions and lots of people talking adds up to brand recognition and good will specially if funny.
See, there you go. Your hanging on Jobs' jock strap! I mean, your saying, "Steve wouldn't do that, because Steve is SOOO smart, and Bill Gates is a STUPID! NANANANA"
It's not Apple nor Microsoft that "make" these ads anyway
I work in, and have worked in, advertising for 20 years. Which, maybe that either means I know more or know less (from being too involved in the process) though still, I tune into the Superbowl for the ads, I read AdWeek, Ad Age, Creative Arts, and other publications that feature ads, usually the best of the best ads.
If this ad campaign gets featured in any of these publications for any other reason that the whole "WTF?!?" angle it will show that somebody paid off somebody. These ads, for the amount they've spent, means either M$ should fire their agency OR if they like it, proves all that is wrong with Microsuck goes beyond just poor management and crappy products. Wow, just ... wow.
As a Long Island boy myself, we'll be disowning Seinfeld now, someone else take him, we don't want him anymore and will be turning him away at the bridges. Sorry Jerry, you have been getting less and less funny over the years, we're going to have to let you go.
It's not about Vista, it's about Microsoft. Windows 7 will be out by the end of the year. Microsoft wants to put vista as far behind them as they can. It was a total blunder.
Love it!!!!! I think Bill Gates is actually really funny. Say what you want, he looks way less uptight then Steve Jobs. Did any of you catch the interview with Jobs on CNBC?
http://www.cnbc.com/id/15840232?video=849604850
I think these ads are going to eventually work. There are a ton of hidden messages... like the whole stolen giraffe thing. That was a definite jab at Apple. Remember the whole stolen code thing going waaaayyy back to the origins of Microsoft windows.
Perhaps they are also admitting that their release of Windows Vista was premature and unorganized.
IMO, Microsoft is going to make a big move. They have been ousted by the way Apple does business... Apple focuses its time and energy on what the consumer wants and it looks like Microsoft is finally going to take that step. Perhaps they'll finally move away from the NT kernel (wouldn't that be a great move?).
The dinner scene was a total rip-off though.
Could all be good. Time will tell. The ad is funny.
-SweetSwirlingOnions
I wish they made a tv show called "Jerry and Bill". I'd watch that
I love these commercials, but I don't understand what they're trying to do.
Was the dinner scene a rip off of "Better Off Dead" with John Cusack?
It's not about Vista, it's about Microsoft. Windows 7 will be out by the end of the year. Microsoft wants to put vista as far behind them as they can. It was a total blunder.
Well... in all fairness, Jobs isn't well. You can't expect him to come across as a jovial and happy guy. Having said that... he's getting a little repetitive. I can't believe the way he still goes on about how thin Apple's products are. He does it yet again in the CNBC interview. This whole thinness thing has gone from cool design aspect to obsession to borderline insanity. If Jobs doesn't stop it with this thinness madness he's gonna end up like Howard Hughes with long beard and fingernails, wandering the streets aimlessly and mumbling to himself... "Thin! You've got a quarter? Thin! Thin! The way of the future... the way of the future... Thin! Q-U-A-R-A-N-T-I-N-E... Nano... THIN! Arf arf."Jobs = under a bucketload of stress (iPhone 3G bugs etc.)
Gates = retired.
Can't imagine why one would be more uptight![]()