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Yup. After this year, I'm going to stop buying phones on day one. Nearly every flagship has had some kind of sale (Pixel 3 was discounted $100, Pixel 3 XL $150). To me, those are the selling prices now.
My daughter placed an order for an Xs on pre-order day and then cancelled it. Her patience is about to be well rewarded!
 
They have to pay for the more advanced tech somehow and I think from a business perspective with R&D costs, selling fewer phones with margins was the right choice. Next year tooling etc will be lower and the price can plummet.

I was expecting the price reduction for the iPhone XS...since they were reusing tooling, R&D...never happened...it even start with the same 64Gb than previous year. No so far ago, iPhone price was the same than previous year but they doubled the capacity of the new ones.
 
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Jeez. Apple Stores also have easels holding up a poster about “XR starting at $449”. Never seen some type of promo like that.

I really hope they learned their lesson this year. Sheesh.

Don't why people are calling this a promotion. If you don't have a phone to trade in you don't get the XR for $449 and that price is also dependent on what model and value of that model that you trade in. People have been offsetting the price of any iPhone by trading in an older iPhone when purchasing a new one. I have been doing that for years. Apple should have been doing this thing in a more pronounce way a long time ago, especially since they started taking in iPhons thru their upgrade program.
 
Kuo is usually right about leaks of upcoming products, but wrong about sales estimates every year.

His crystal ball predicting sales is not as reliable as his contacts at Foxconn who leak product info.

This news from Bloomberg tends to contradict Kuo.

We’ve been down this road before. Over the past few years, there have been a number instances where rumors regarding sluggish iPhone sales have turned out to be completely off the mark, if not completely baseless. In light of that, a new report from Bloomberg relays that Apple’s top two manufacturing partners — Foxconn and TMSC — both reported strong revenues for November. Specifically, both companies saw revenue surge by about 5.6% last month.
 
I work for one of the two biggest carriers and the XR is by far our best selling phone. So this news comes at a surprise to me.

This is good to hear BTW as it confirms the value proposition the Xr has (cheaper than last years 8 Plus was last year) and that people should be wanting it. With Apple being the biggest Mfr in sales for China's singles day this year we'll have to wait and see if the results actually turn out to be like we're hearing. Alot depends on pricing in other countries (if the Xr price was significantly higher than the 8 Plus last year then it could cause a real drop).

I remember last year the X sales were guessed to be in the toilet because Samsung said their OLED sales were down. It turned out their OLED sales were down because the s9 wasn't selling well and X did sell well (but not close to the 8 & 8 Plus together).
 
I work for one of the two biggest carriers and the XR is by far our best selling phone. So this news comes at a surprise to me.
That’s because it’s fake news and impossible to know.
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This news from Bloomberg tends to contradict Kuo.

We’ve been down this road before. Over the past few years, there have been a number instances where rumors regarding sluggish iPhone sales have turned out to be completely off the mark, if not completely baseless. In light of that, a new report from Bloomberg relays that Apple’s top two manufacturing partners — Foxconn and TMSC — both reported strong revenues for November. Specifically, both companies saw revenue surge by about 5.6% last month.
Good post. Reality in prior years contradicts unit sales worries. Every. Year.

It’s not surprise Apple decided to stop reporting unit sales. It’s madness.
 
I couldn’t and still can’t get my head around why they made and released the XR, it’s way over priced, if there was going to be a cheaper version why not just drop the price of the iPhone 8.
 
Good news is that Apple may get desprate and actually release a SE2!
I traded in a 7+ for the XR, at the moment my only backup phone is a Pixel XL. If they made an SE2 and did 8 or even 7 internals in the same 5S body, I would buy the **** out of it just to have a reliable backup phone.
 
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This article is also terrible and confusing because it’s talking about calendar quarters instead of the Apple Fiscal quarters. Apple has already closed the books on 2018, so the calendar Q4 is Fiscal Q12019. Apple is going to sell a lot more than 38-42M iPhones during that quarter (current quarter).

Ottom line: Kuo is good with hardware leaks, but has terrible with sales predictions, like everyone trying to do it. It’s literally impossible to know until Apple releases numbers.

There is contradictory evidence that shows Foxconn and TSMC are posting excellent growth as recently as November.
 
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I traded in a 7+ for the XR, at the moment my only backup phone is a Pixel XL. If they made a SE2 and did 8 or even 7 internals in the same 5S body, I would buy the **** out of it just to have a reliable backup phone.

I finally got rid of my 6s and bought an Xs this year, but of all my iPhones (starting with the 3Gs) the 5s was my favorite for size and "hand feel". I agree, I would have jumped all over an SE2 with the 8 internals.
 
I couldn’t and still can’t get my head around why they made and released the XR, it’s way over priced, if there was going to be a cheaper version why not just drop the price of the iPhone 8.
1) They made it because the iPhone X was a smash hit.
2) They did lower the price of iPhone 8 and still sell it.
3) They also still sell iPhone 7 at an ever lower price.
4) The Xr is still going to be a hit when all is said and done.
5) No data other than speculation says the iPhone XR isn’t doing well. We have no data.
6) An Apple executive confirmed the Xr is the best selling iPhone since release.
 
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I *wanted* to like the XR, but $750 is still a lot of money, and compared to my 6S it seems like such a big clunky brick.


Why don't you try to fnd iPhone X, used or new. I switched from 6s to X year ago and couldn't be happier.
 
If they were cheaper, I might consider getting one to replace my 6s plus. The way apple has been increasing prices is just insane.
 
The price is not the only factor. Many people simply don't want to carry a flat-screen television in their front pocket.

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I agree 100%
 
I finally got rid of my 6s and bought an Xs this year, but of all my iPhones (starting with the 3Gs) the 5s was my favorite for size and "hand feel". I agree, I would have jumped all over an SE2 with the 8 internals.
I really like big phones, but honestly if they did an SE2 with updated hardware and somehow gave it dual-SIM (unlikely since they want to promote the XS and XR but still), I would even consider using it as my main daily driver. Only if it had a classic 5S body style, though.
 
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It’s a good wake-up call for Apple and reminds them that they can’t get away with price increases year after year. Consumers just won’t tolerate it and the smartphone market is saturated at the moment. There is very little that an iPhone Xs can do that an iPhone 7 can’t.
Apple will need to come out with some really innovative must have functions and a price decrease to stimulate sales next year.
I would give anything to be a fly on the wall at Apple boardroom meetings to hear what their reaction is to flagging sales
 

Apple's earnings results for the first quarter of 2019 will likely be released in May, so we're still some time away from real numbers.

You won't ever find out the real numbers because they aren't going to release them. Isn't that what started the stock tanking last month?
 
Maybe now is the time for better XR carrier promotions. I would have considered some but the offers were nowhere near as good as years prior.

Can’t get any better than the one T-Mobile gave me. Turned in my iphone 7 ang get $390 in bill credits so basically half off.

The price is not the only factor. Many people simply don't want to carry a flat-screen television in their front pocket.

That was my opinion too. Until I got one. I hated the plus iPhone versions. But the
XR is the best iPhone I’ve used since the 4S. Absolutely love it.


If they were cheaper, I might consider getting one to replace my 6s plus. The way apple has been increasing prices is just insane.

Just like everything else prices go up. You could always get yourself a $1000 pixel3 or $1000 note 9 oh wait hmmm...
 
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If they were cheaper, I might consider getting one to replace my 6s plus. The way apple has been increasing prices is just insane.
The iPhone X was introduced at $1k, the Xs is about the same. The XS max starts at $1,099. There is no equivalent model in the past. So where again is apple “raising prices”? The Xr is $750, the iPhone 7 is $449.
 
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