Wow, way too many sour grapes on here who are obviously just super jelly of a guy who's been able to monetize his views on tech - while you all just sit here barking at each other over Apple rumors. Sad. Anyway, MKBHD is great, and he makes great content, which is why it's no surprise his brand (and team) took off very easily. And as he said, this wasn't 'just an app to download wallpapers' ... it was meant to create an aggregate community of artists who could actively engage and create with the paying consumers of said art. It didn't work - but sometimes things just don't. It reminds a lot like Apple's Ping - where the idea was to better connect musicians with fans. That idea didn't work either, BTW, and that was launched by one of the largest brands - with the largest marketing budgets - in the world....