It is a handheld device it gets scratched up from normal use.
Then why is it that every handheld device I owned before I bought iPods and iPhones look fine after years of use, but anything from Apple looks butchered? Prior to using their products I never even considered using weird protective gear like rubber skins for cellphones and such, but after I bought the iPod Nano (the original one with clear plastic front and chrome back) I learned that Apple's portable products will get scratched up if you sneeze within ten feet of them. So, again, don't blame chrome for Apple's inability to produce durable iPod shells. There's a 1954 Oldsmobile outside my window, and the chrome on that thing looks infinitely better than my iPod Nano did after 2 days in my pocket.
Not really, especially on a device designed to deliver movies and videos. A flashy metal ring is a big distraction and acts to reduce percieved contrast.
So what you're saying is that Johnny Ive and his team are in fact incompetent idiots who have no idea how to design a device that works in real life. Right? I mean, they did design the current iPhone and the previous one, and they both had chrome trim. Steve Jobs gave it two thumbs up and said this is what we're going with. If only you had been there to lecture them on the distracting nature of metal rings, it wouldn't have taken them two years to finally discover this.
Wrapping a video screen in a reflective metal trim has been known to be a no no for decades now. Just take a look at any of the quality TV sets available these days.
When the hell was it EVER common practice to put reflective metal around a friggin' TV? I'm old enough to have lived with black & white wooden TVs, and I must have seen thousands of TV sets over the last 4 decades but I sure never saw this mythical mirror TV you're alluding to.
Obviously you don't have the maturity to look at the technical reasons for the approach taken in these renderings. Instead you see the iPhone as bling, something to flash around and make yourself feel good with.
I don't give a rat's ass about "bling" and I never "flash around" anything. Why the hell would I care what other people think about it? Am I in junior high? As long as it pleases *my* eyes -- I am the one who paid for it after all -- it's all good. I just want a good balance between function and form. If you consider aesthetical values superfluous and people who appreciate them shallow, you're definitely a fan of the wrong company, and you should run away from Apple like the devil was chasing you, far away from their über-glossy laptop screens and rainbow-colored iPods, and get a normal smartphone with practical features like a real keyboard and a battery door for easy swapping. You should hate Apple, really, given that their CEO likes to make a point of how "gorgeous" their products are, this is his favorite adjective when doing keynote addresses. Well, his second favorite adjective, after "thin".
Metal trim on an iPhone isn't "bling" -- for heaven's sake, it's already one of the most minimalist designs in existence. But an all black K.I.T.T. iPhone shoots the balance between form and function all to hell. It doesn't improve function in any way (the chrome on the current model isn't the least bit distracting or detrimental to perceived contrast), but it ruins form. Not that chrome is ideal, it's kind of tacky and I'd much prefer brushed aluminium, but at least it's one step up from the devoid-of-contrast, bargain-bin appearance of the all-black Darth Vader iPhone presented in these mockups.