That's the key point though.
Most flagship Android phones are too focused on winning the spec and feature wars that they have forgotten what really matters: make the phone easy to use and make it work the way most people want it to work.
To that end, Moto X has longer battery life (while opting for appropriate amount of technology, such as lower resolution screen and slower processors), few but what appears to be very innovative features, and simplifying the experience by minimizing customizations and additional apps.
IMO, Moto X still looks to be phone that appeals more to geeks and engineers than the masses, but it is still a big step in the right direction.
Not my cup of tea. But I hope Google Moto takes a big chunk of Samsung crowd.