Those are great arguments, but that is not what was said. There are those that believe they are making a genuine contribution just because they care. As if caring is somehow helping research.
Example the ribbon campaigns(Hollywood Awards, ect...). It's a feel good thing to put a ribbon on your shirt to show how compassionate and caring you are about a cause. It doesn't really do anything but make you feel good. Raising awareness just for awareness sake is the same thing.
Wear a red ribbon and you make yourself feel good, or donate a $10 to Aids research and you make an Aids victim feel good! However; Buy a red Ipod Nano and both feel good
Don't get me wrong, I fully support (product)red. I just have a real hard time with the ribbon wearer's feel-good attitude. If I mis-read the original post I appologize, to me it sounded as if the "impact" of awareness was greater than donations.