What's with Kobe's obsessions about Michael Jordan? Everyone knows how much he likes to be compared to Michael Jordan on the court, and off the court he's appearing in a commercial alongside Michael B. Jordan. I guess if someone were to start a company named Bryant & Jordan, Kobe wouldn't even hesitate to shell out big bucks to buy it.
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New Apple TV Ad 'Father Time' Released Starring Kobe Bryant
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Nah, just a Hot Button Topic. Kobe, NBA, European Basketball vs US Basketball etc... Real important stuff.
That's like not knowing who David Beckham is in the US. I'm sure most of Europe knows who Kobe Bryant is.
I would love to see a customer confronting Tim Cook as part of apple ad:
Customer: Hey, Tim. You messed up!
Tim: Hey buddy, what happened?
Customer: I got glitched the hell out from your current os x.
Tim: Oh man..I'm sorry to hear that.
Customer: You don't have to be sorry for what i'm about to do to you.
Tim: What you talking man?
Customer: Not only that you are focusing too much on ads..and soldering the hell out of computers and providing bad quality products...I'm gonna show you what apple ad is all about -shows his fist-
Tim: -Gulp-
"Apple. Think clearly."
Customer: Hey, Tim. You messed up!
Tim: Hey buddy, what happened?
Customer: I got glitched the hell out from your current os x.
Tim: Oh man..I'm sorry to hear that.
Customer: You don't have to be sorry for what i'm about to do to you.
Tim: What you talking man?
Customer: Not only that you are focusing too much on ads..and soldering the hell out of computers and providing bad quality products...I'm gonna show you what apple ad is all about -shows his fist-
Tim: -Gulp-
"Apple. Think clearly."
But ThunderSkunk is faultless! It doesn't matter what the jury found about Kobe! Or that Dre has settled with his former wife, and that has been litigated too. If they don't pass ThunderSkunk's muster, they must not be allowed to be!
What are you talking about? They don't make ads like these for existing customers. They make them for new customers. Right now there are a few million people trying to decide between Chromecast, Amazon, Roku and ATV. Advertising is usually geared towards those consumers on the fence.
I think it's safe to say that Apple makes commercials for both types of customers.
Someone could have an old AppleTV 2 and they might be interested in the features of the new AppleTV 4. They are an existing customer... but they're still a potential buyer of the new version.
And Apple is targeting a person who has no streaming box at all.
Apple's commercial can cover both situations. There's always someone looking to buy.
Even though he grew up there?
Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.
The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier "The Kiss" spot.
The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age.
The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.
Article Link: New Apple TV Ad 'Father Time' Released Starring Kobe Bryant
Please...Apple is doing what every company does when they are trying to capture a market segment that they are weak in...advertise and market to their weak segment.
Funny Ad and had a good laugh.
Kobe's talent in his profession was amazing...but his personal life of course was not during his carreer and should (of course) not be modeled. Seems the trend more so lately in the famous (or at least more revealed now). People praise Steve Jobs (and yes, his talent too was amazing), but what little we have heard (or revealed) about "his" private life...I would not be surprised if he too has many 'other' skeletons in his closet that is unknown that could be compared to Kobe's or even worse.
Odd, considering he grew up in Italy and speaks fluent Italian.
I agree, this is a disgrace. Apple giving Kobe the Rapist a gig on their Ads. As a shareholder, I am contacting the board members.
Marketing and ads don't sell products and that's not their intention. Ads create brand awareness. Marketing 101.
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Lol, no you're not.
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Google if you're interested. My guess is you're not and only came here to state "who?" as if that makes you objectively superior.
LOL. Apple users will never be happy. No matter what Apple does, this site and its users crap all over them. It will never end.Now if Tim Cook can have Apple innovate the products to match how good the commercials have been lately, we will all be much happier
But, this is an awesome ad.
While you've got the right idea, it contains too much common sense, would require Apples best work, and would in all likelihood, make millions of Apple customers very happy.Now if Tim Cook can have Apple innovate the products to match how good the commercials have been lately, we will all be much happier
How you could dare be so bold as to make this suggestion is something that...
Well,
I commend you for !
What is it with this community that thinks an editor, camera op, programmer, and QC analyst are all the same person? They are not. And typically marketing is handled by a third party altogether.
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When the iPhone is as thick as a house and the battery lasts until death, they'll still be complaining it's not enough. #MR-members.
I'm sure Kobe had the finest representation available, certainly better than a hotel employees. The athlete/celebrity worship in America is embarrassing. Apple should know better than to attach their brand to a damaged celebrity when there are so many other ones. Maybe they can get Michael Vick or Bill Romanowski for the next one.
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And how many Mac ads have been released in that same time? Oh right, Apple's advertising team has forgotten they still make those.
Well, at least Macs still get a mention in Microsoft's ad...
Perhaps this is meant for Mr. Skin subscribers. Seriously though... Where are the apps? FireTV is killing AppleTV on them.
Apple Tv has more Apps after 5 months than FireTV did at the same point
Haha! It's like that saying: Damned if you do, damned if you don't.
Its amazing how fluid the Apple TV, my friends boyfriend has a PS4, and she complains how its slow and unresponsive compared to her AppleTV.HAHAHA
Sorry, I just cannot agree with this. I've got both the PlayStation 4 and Apple TV 4. The PS4 is no competition to the ATV whatsoever. Yes, you can use Netflix and some other streaming services, and no they're not good at all. I tried Netflix on it (it's basically the only streaming service on that thing here in the Netherlands), and it just stutters. Has nothing to do with my network, as my Apple TV plays everything fluid.
PS4 is meant for gaming, it is nothing like the Apple TV. Just like how Apple TV is not meant for gaming. It does offer some nice games, but I use it mostly for watching movies, YouTube videos and podcasts, as well as listening to music. Gaming is more like a bonus in my honest opinion. And then again is streaming on the PS4 like some kind of a bonus. One that sucks though.
OT: Great ad! It's a pity we Dutchies don't get to see those incredible ads Apple has created in the past few months.
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Tim Cook is clearly not a product guy. That said, Apple has been innovating plenty as they always have. It's just that there's no Steve to sell it... He was able to mesmerize the crowd with a pulsating sleep light indicator! That, and people's expectations have become unrealistic IMO.
3D Touch, Force Touch trackpad, iPad Pro and it's true tone display and 4 dynamic speaker system, Apple Pencil, handoff, Apple Watch, Swift, 64 bit mobile processors, Touch ID and Apple Pay, Apple TV4, product design, etc... Some truly impressive innovations... If people can stop comparing them to the iPhone. That kind of disruptive innovation happens once every few decades.
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