New Apple TV ad

[sminman]

Thank you. Would you mind sharing how you recorded and converted it - i.e. your workflow with what software please?

Man that is PERFECT work. My EyeTV Recording is 60MB. Excellent quality and only 26.4MB.

I was recording a show with my Elgato EyeTV and the Apple TV commerical came on and so I decided I would just have the commercial.

I saved the recording and then opened it up in iMovie and cut out all the rest of the recording and just left the commerical. After doing that, I then exported it to Quicktime in CD-Quality.

Then YouTube.

Simple as that!

 

[pilotError]

This Ad indicates to me an’ emergency reaction scenario’ has been invoked within Apple - probably initiated by Steve - to jump start the Apple TV sales.

I disagree. I think he put it out there to get the reaction and real world experience from the press and the Apple Faithful. Now that the press has calmed down and there's no serious issues with the basic product, they've started launching their ad's. This is to build mindshare, not market.

There's more coming, probably to coincide with NAB.

I've always thought it was odd that they put it out and didn't market it at all. No print ads, no TV ads, nadda, zip, zero, ... well you get the idea.

The commercial just points the consumer in a general direction. Most consumers don't know that you can do this type of thing, only the more technical among us.

I see it taking shape and feeding a little more about the product a little at a time. It does movies... hey great, and by the way, you can view your photos... oh and one more thing, you can send your music collection to your stereo. Simple messages for a consumer oriented product.

It has to be part of a bigger promotion, if the content isn't there, this is going to die a very painful death.

 

[MrSmith]

Well, I really like Shaun of the Dead but the Mrs. hates it. I also like Star Trek, but the Mrs. hates it. Bladerunner? Same thing. Band of Brothers? Same. Monty Python? No-go. Black Adder? Nope.

Notice a pattern here? Yes, there are movies and tv-shows we both enjoy. But there are loads of movies and tv-shows that only one of us enjoys. And sometimes I might just want to watch something she's not that interested in (and vice versa).

And no, me and Mrs. liking different movies and tv-shows does not mean that we are "dysfunctional family". since when does the taste in movies and tv-shows imply the "functionality" of a family? Does watching television together imply a "functional family"? Are we supposed to define a functional and dysfunctional families through their television-habits? Yes, gathering around and passively sitting in front of a screen is a clear sing of a "functional family".

Yes, yes, but the idea of each member of a family with their head buried in a different screen as conjured up by the ad is not a good image IMO (though I didn't realize it was all the same guy). I agree all members watching the same TV is nowhere near as good as a conversation, but still better than individual screens.

 

[Evangelion]

Yes, yes, but the idea of each member of a family with their head buried in a different screen as conjured up by the ad is not a good image IMO

Why not? Do you think that in order for a family to be labeled as a "functional family" they are required to spend every waking moment together? Now, we all know that reality does not work that way. teenagers spend large amounts of their time in their own room, doing whatever they like doing. Or they spend time with their friends. and that's considered perfectly normal. And yes, spouses often have different interests that they like doing. And there's nothing wrong with that.

Why is it OK for a kid to go read comics in his own room? Or a book? Or listen to some music in his own room? But if he instead decides to watch a movie on his Mac/iPod it suddenly means that the family is "dysfunctional"? Yes, each member of the family might be watching their own movie on their own screen. So? Each member of the family might also be reading their own book, or reading their own magazine, yet no-one would start labeling them as "dysfunctional". Yes, they would be doing the same thing (reading/watching a movie etc.), but that doesn't mean that the action could be shared. Like I said, one member of the family might enjoy a movie that others do not, should they still share the experience of watching that movie?

Thinking that family is "dysfunctional" because of things like that is way too simplistic

 

[failsafe1]

Thought the ad was well done. Hope Apple actually used a clip that matches the res and quality of what you will see when you purchase School of Rock so no one can claim "simulated picture".

 

[ready2switch]

I thought it was a great ad. Very unlike Apple's other current ads, which I think made it even better.

And to reply to a few other comments, since I'm getting here late:

I don't think "people" will be confused about something they originally watched on their TV being on their TV again. I watched the original iPod commercial that someone posted, and while it does show the song ACTUALLY moving from the computer to the iPod, as someone said, people are past that. They know how all of that works now. Those people that are watching video content on their iPods already will understand. I'd think they'd be relieved that their iPod videos aren't "stuck" on the computer/iPod anymore. Personally, I'd go blind watching a video iPod. Anyway...

I also don't think the point of TV is to bring up the whole "copy protected DVD" debate. Apple wants you to not rip your movies (though many will). Apple wants you to BUY your movies for your TV from iTunes. I know, I know, why would you buy a movie you already own. People asked the same thing going from VHS to DVD, and recently when going from DVD to HDDVD. You may not want to, but you will.

Oh, and that's a great clip to have used in the ad. I love that movie and it made me want to go buy it from iTunes, and I don't even have an TV or video iPod!

 

[casik]

No, in Canada you just have to comply with can-con so the mounties don't come galloping after you.

Converting video for the Apple TV works north of the border, so don't worry.

believe it or not, but we actually have police cars up here too. oh, and we are made up of provinces, not states, and no, snow does not instantly start at the boarder.

yes the apple TV does have purpose up here tho!

 

[MrSmith]

Why not? Do you think that in order for a family to be labeled as a "functional family" they are required to spend every waking moment together? Now, we all know that reality does not work that way. teenagers spend large amounts of their time in their own room, doing whatever they like doing. Or they spend time with their friends. and that's considered perfectly normal. And yes, spouses often have different interests that they like doing. And there's nothing wrong with that.

Why is it OK for a kid to go read comics in his own room? Or a book? Or listen to some music in his own room? But if he instead decides to watch a movie on his Mac/iPod it suddenly means that the family is "dysfunctional"? Yes, each member of the family might be watching their own movie on their own screen. So? Each member of the family might also be reading their own book, or reading their own magazine, yet no-one would start labeling them as "dysfunctional". Yes, they would be doing the same thing (reading/watching a movie etc.), but that doesn't mean that the action could be shared. Like I said, one member of the family might enjoy a movie that others do not, should they still share the experience of watching that movie?

Thinking that family is "dysfunctional" because of things like that is way too simplistic

Of course we do our own things. I just think that anything that encourages children to spend even less time together with their family is not a good thing. And the ad (I thought) suggested that now you can all watch the same movie, but in your own rooms. I'm not tied to my wife's apron strings, but I wouldn't let my children have TVs in their rooms. If you don't have children perhaps you don't see where I'm coming from.

 

[m-dogg]

I like the ad. Now if only apple would add one or more of the following:

• Ability to RENT movies through iTunes.

• DVD drive (so I can replace my DVD player under the TV).

• DVR functionality.

 

[Rocketman]

I like the ad but there are some easter eggs. For one when the shot pans from room to room the end of the set wall is unfinished or irregular.

Rocketman

 

[Willis]

Cool advert... digging the school of rock too

 

[kalisphoenix]

Of course we do our own things. I just think that anything that encourages children to spend even less time together with their family is not a good thing. And the ad (I thought) suggested that now you can all watch the same movie, but in your own rooms. I'm not tied to my wife's apron strings, but I wouldn't let my children have TVs in their rooms. If you don't have children perhaps you don't see where I'm coming from.

I don't have children, but I see where you're coming from. My wife and I don't plan to have cable TV ever (I've only had it for a couple months in my life, and she's done without for about five years now), let alone in our kids' rooms.

That being said, I figure the kids will have computers, whether they're old (by then) iMac CDs or new iMac CGs (Core Googol). I don't forsee an easy way (or a good way) of keeping them away from the Internet, which is simultaneously a thousand times better and a thousand times worse than cable

 

[Ibjr]

I agree. It's not creative, plus, it doesn't do a good job of explaining the product. In fact, from that ad, I'm not even sure what the product is...

That ad will leave most totally clueless.

Apple should have said "stream movies from your computer to your TV, wirelessly" at the end (or something of similar nature).

Adv 101: Talk about benefits not features. If you don't reveal how it happens (streaming) and people wonder they will look it up online and increase mindshare.

 

[Ibjr]

This Ad indicates to me an’ emergency reaction scenario’ has been invoked within Apple - probably initiated by Steve - to jump start the Apple TV sales.

No, see NAB

2: It needs a CD/DVD player. Most importantly it’s so you can actually REPLACE/(justify) a new piece of kit under your TV!. I'm going to be playing my DVD's for at least a decade yet!.

You already have a DVD player why increase the cost of Appletv? You also would get into nextgen (blueray) vs traditional DVD.

4: Needs to support ordinary TV’s with a built in Scart or S-video out and clearly indicate 5.1 optical out!. Simple as that. It could be 10 years before the last SD TV get’s put in the junkyard...before that as the ‘living room’ TV get’s replaced the current CRT widescreen will be sent to the kids room and they are more likely than anyone to want an Apple TV, especially if it’s a cut down ‘mac-hack’ fun centre. HD is great but even Apple aren’t HD ready.

Not true in Apple's target market.

6: logo the WORD name 'APPLETV' as one word to fix the google black hole before Apple TV get's sucked into it!. Suffix the product as an 'iStreamer' just in case that takes hold instead of Apple TV

No one cares about the google blackhole.

...and the next Ad needs to show a mixed house - Mac and PC's streaming...a) to remove idea's of mac elitism b) to proove it's possible c) to awaken the PC users that this is something they might like

[/quote]

No you already said it works w/ computer, ipod, and and tv. Apple is working hard to make the Apple a PC, showing both would just set back their work.

 

[Mac Fly (film)]

Here's the ad!

Here's the Apple TV AD in 1080p

 

[RumMunkey]

...is that Jim from The Office speaking!?!?!?!?

Why, yes. Yes it is.

 

[GanleyBurger]

I know what would make my family happy...

Getting a new 24" imac or a new 17" MBP so that I would stop using thier crappy PCs!!!

Where are the new products???

 

[Anonymous Freak]

Here's the Apple TV AD in 1080p

Thank you. Thank you very much.

 

[Uragon]

I have uploaded the shot I took of the screen to Google videos. At least you can see the whole ad this way. Shot with a SonyDSC-P10

http://video.google.com/videoplay?docid=3277621145369226962

Sorry for the delay, I had to WORK

Rocketman

thanks alot.

 

[twoodcc]

Here's the Apple TV AD in 1080p

thanks, very nice how did you do that?

 

[Renovatio]

Here's the Apple TV AD in 1080p

Already posted over a page ago ... oh well

 

[Renovatio]

Here's the Apple TV AD in 1080p

Hey! What's up with that? Not only was an HD version posted earlier ... but that's the *exact* same file that I posted! Is the server you uploaded it to faster than mine?

Would have at least been appropriate to credit the original source.

 

[Dean812@msn.com]

So, smooth product integration. And wonderful use of image and music. That's nice.

But I think the general reaction to this ad would be "Why is my TV my computer monitor when it's my TV?"

I'd hope there are more ... clear ads in the offing.

Ummm.........what? Didnt get that question, ( if it was a question) at all.

 

[Rocketman]

Stats of the video I uploaded

Stats of the video I uploaded.

 

[nitynate]

I thought it was dumb.

A movie that you usually watch on a TV now ON a TV!!!!?


I dont get it.