New Apple TV ad

[glennyboiwpg]

I thought it was dumb.

A movie that you usually watch on a TV now ON a TV!!!!?


I dont get it.

The point is, that you can have the movie on the computer, and see it on the tv.

WHy would I want to do that? how about, downloading the movie instead of renting? (no late fees?) Or instead of buying? Yes I know people like to hold dvd cases in their hands, I do too, but do you have to hold EVERY dvd in your hand? Yes, your favorite movies of all time, you'll continue to buy in best buy, but those movies that you enjoy but just enjoy, can sit in your computer. Cheaper to buy, less packaging, take up less room.

Do you get "it" now?

 

[nateDEEZY]

Could have at least been appropriate to credit the original source.

Do you mean Apple, or the network that aired the commercial?

 

[Baja2k]

Is that a new Apple Monitor being used for the TV at the end?

Sorry I haven't gone through all 7 pages of posts yet... Don't know if someone else menitoned this.
I was trying to determine the brand on the actual TV used in the commercial..... It looks very "apple-ee"

 

[Renovatio]

Do you mean Apple, or the network that aired the commercial?

lol ... point taken

As for the network ... my HD version was caught on CBS/WSBT-affiliate.

Sorry I haven't gone through all 7 pages of posts yet... Don't know if someone else menitoned this.
I was trying to determine the brand on the actual TV used in the commercial..... It looks very "apple-ee"

It looks like a silver Sony Bravia. The floating glass frame gives it away. Pretty sweet looking TV's but too much for my budget ... I prefer the black myself.

In any case, it's a magical TV that communicates with the AppleTV wirelessly. No component or HDMI cables needed ... just the ATV power cord ... lol Totally kidding ... but look at the commercial and there are no cables beside that power cord.

 

[Baja2k]

It looks like a silver Sony Bravia. The floating glass frame gives it away. Pretty sweet looking TV's but too much for my budget ... I prefer the black myself.

In any case, it's a magical TV that communicates with the AppleTV wirelessly. No component or HDMI cables needed ... just the ATV power cord ... lol Totally kidding ... but look at the commercial and there are no cables beside that power cord.

No... I want to start a rumor. I think it's a new Apple TV.... uhhh I guess I mean Monitor and it also has built in wireless... Yeah that's the ticket...

 

[corywoolf]

Nothing beats the PowerMac G5 Ads!

 

[nagromme]

I thought it was dumb.

A movie that you usually watch on a TV now ON a TV!!!!?


I dont get it.

You don't get it because you don't have movies on iTunes. Apple TV is aimed at people who do (or who will)--and very few others.

You're right, that's a small market

It's still a strategic step--however small--that Apple needs to take towards future products which will have broader appeal. (Like high-def content on iTunes. And get rid of those 4:3 TV shows that should be widescreen! The new Battlestar Galactica is widescreen... except the miniseries that starts it they have converted to 4:3! Annoying.)

 

[surferfromuk]

It has to be part of a bigger promotion, if the content isn't there, this is going to die a very painful death.

I have faith Steve will find a way to make this work. He will just keep hammering away at it until it breaks through.

 

[CmdrLaForge]

IApple TV is a product that needs explaining of the basic concept, so this style of ad makes sense.

I guess you are right, even so I don't think that this is a very special add. Definitely not one of Apple's highlights. But as you said - they have to get the concept to the masses.

my 2 cents

 

[jimsowden]

Link the the "Apple HD" version of the ad.

 

[72930]

Nothing beats the PowerMac G5 Ads!

Nice...we barely see the Apple ads over here...

 

[CTYankee]

I would've faded into the real recording of that song when the TV is shown... more of a kick to it, places more focus on the product. Staying with Jack Black's solo was a poor move, IMO.

I agree...the drums and rhythm guitar are good, but his playing is just awful. Leaves me with a negative feeling. Not good for advertising. Even though it has nothing to do with the actual product, you never want to give your consumers a reason to not like your product/brand/ad. Bad guitar playing at the critical point in the ad isn't what I call a great way to make your pitch.

 

[Whistleway]

Just when you think Apple is on the rebound, they do something totally stupid like ATV. This thing is the next newton. Atleast as the current version. And Apple wasting its resources and energies and betting on the wrong market again.

I wish Apple would just get it right and focus on the right things than these gimmicks that won't fly by.

 

[Rocketman]

... but that's the *exact* same file that I posted!
Would have at least been appropriate to credit the original source.

"skoops" posted my video to youtube at:

http://www.youtube.com/watch?v=YWBv0SFLe4I

And didn't credit me. I am not upset but I admit I did notice

It had a pretty good hit rate. 2,419 views. Not nearly as good as the original at 54,181.

Rocketman

 

[Rocketman]

Nothing beats the PowerMac G5 Ads!

I agree. They should revisit that ad and insert an 8-way PowerMac so all those folks with more money than brains can run out and buy one to browse websites and read email!

It is a really good ad.

The AppleTV ad is on pretty heavy (off-prime channel) rotation BTW.

Apple has posted it here 24 hours after I posted mine

http://www.apple.com/appletv/ads/hd.html

Rocketman

 

[valdoropics]

Is that John Krasinski's Voice.

That sounds just like John Krasinski (AKA: Jim Halpert for the Office) narrorating. i swear it sounds like him. I checked imdb.com and the commercial was not on his resume.

 

[Maccus Aurelius]

I don't see what everyone's problem with the ad is. It's pretty straight to the point to me. Would you all rather see the TV guy standing next to the DVR guy the Tivo guy the Elgato guy the cable guy and the XBox guy trying to insult them all at the same time? Or would you rather see a silhouette commercial showing people dancing around their television with pastel colors to the sound of Flathead?

 

[ortuno2k]

I'm sorry folks, but who cares about the TV? iPhone?
I've had enough with these.

Talk to me about new Macs, iPods, Leopard & the rest of the software suite.

 

[72930]

I'm sorry folks, but who cares about the TV? iPhone?
I've had enough with these.

Talk to me about new Macs, iPods, Leopard & the rest of the software suite.

The rest of the forum is for that, just stay away from this section, is that so hard?

 

[juniormaj]

That sounds just like John Krasinski (AKA: Jim Halpert for the Office) narrorating. i swear it sounds like him. I checked imdb.com and the commercial was not on his resume.

It does a little bit, especially when he says "Now, it's on your TV".

 

[aLoC]

I thought it was dumb.

A movie that you usually watch on a TV now ON a TV!!!!?


I dont get it.

Neither do I. And that's the problem with it, it doesn't explain that the movie on the TV came from the Internet.

So people will think the Apple TV doesn't let them do anything more than they already can, and won't see the need to buy it.

The ad should show someone sitting in front of the TV with their laptop. The laptop screen shows a big fake message like "Downloading School of Rock..." and then then the movie appears on the TV screen.

Fade in Apple TV.

 

[Maccus Aurelius]

Boy, it looks like some of you people want an AppleTV infomercial.

 

[MLeepson]

It's now on Apple's website.

 

[MacFly123]

Sorry

finally- a decent ad from apple. The apple computer ads are, yea "cute" but thats because i know what they are talking about. Why cant they simply state in a commercial, with this computer, you dont have to worry about viruses etc., and avoid the whole im a mac, im a pc thing. People are stupid, and i feel most people don't understand half of apples ads. This one is better than most of theirs..

Sorry but IMHO I think this is the least impressive of all of the recent Apple and or iPod ads. I don't really have anything against it, but it really just didn't do it for me. It's too much like some comercial anybody else would do, not Apple.

 

[EricNau]

It's also interesting that Apple didn't choose to narrate "Apple TV" into the ad (for those of us who rarely watch commercials - we just listen) or have the words "Apple TV" appear at the end. ...Someone who's never heard of the product may be unsure what to call it (or what to search for on the internet).