I dunno, I kind of like it, its simple, easy to understand (IMO) and clean. Gets the point across and I think will present this thing to the public nicely.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
New Apple TV ad
- Thread starter Rocketman
- Start date
- Sort by reaction score
John K. Yep
Yep it is positively John Krasinski just look at this. This is cool two of my favorite things in one! Apple AND somebody from the Office!
Yep it is positively John Krasinski just look at this. This is cool two of my favorite things in one! Apple AND somebody from the Office!
"skoops" posted my video to youtube at:
http://www.youtube.com/watch?v=YWBv0SFLe4I
And didn't credit me. I am not upset but I admit I did notice
It had a pretty good hit rate. 2,419 views. Not nearly as good as the original at 54,181.
Rocketman
lol ... too funny. I'm by all means not upset either ... find it somewhat amusing actually. Eventually Apple will post the video to their site and who will care then ... lol ... well except that Apple only posts theirs in 720p.
*edit* and it looks like Apple has posted it online already ... so there ya go
I have to agree. Being in video production myself, I think this is a very well thought-out and produced commercial. I think Apple's goal was to introduce Apple TV to people not currently aware of it ... how do you introduce Apple TV to someone who has no idea what it does? They accomplished that goal very well.
Sure, some of us more hard-core Mac followers would have loved something a bit more ... but once Apple TV becomes a bit more mainstream we might see some more clever commercials.
If Apple introduced the iPod for the first time and had dancing silhouettes on their very first commercial people would have no idea what the heck that was all about. But since iPod and iTunes are such household names they can afford to be a bit more abstract in their current commercials.
Its illegal to copy anything from the CD, it is written on any legal one. Look harder.
I guess its ok to copy music to your own library, but (logicaly) I dont think movies should be any different. I dont know why they have encryption on DVDs when even such free apps like MediaFork can bypass it
. I mean I'm not copying a movie from my (or somebody elses) DVD to sell it later, just to add it to my library so I can watch it not only on the stationary DVD player.
Bingo, its very clean and to the point. And I think that there is enought vaugness to provoke curiosity but not frustration and annoyance. It tells you what the basic idea is but leaves enough unsaid to cause one to do further research.
No it's not.
The problem isn't with the idea, it's just the approach. There's no reason why there can't be legal DVD ripping tools that don't bypass encryption (but preserve it) or why networked media players can't support ISO files (which are exact copies of the disc, simply stored on a hard drive).I dont know why they have encryption on DVDs when even such free apps like MediaFork can bypass it
All the tools out there "conveniently" remove the region coding and encryption, which is what makes them problematic. If they preserved these traits, the software would be as uncontroversial as iTunes importing. Problem is that cutting out extras and reducing file size requires the encryption to be removed (but it could easily be put back on at the end of the process).
I guess its ok to copy music to your own library, but (logicaly) I dont think movies should be any different. I dont know why they have encryption on DVDs when even such free apps like MediaFork can bypass it
I have to agree with you there ... I think it is more the letter vs the spirit of the law. The spirit of the law just makes it illegal to break the encryption with the intention of distributing it to others, and I would like to think the studios wouldn't have a problem with you backing it up for your own use as long as you keep your original. However, unless the letter of the law provides an exception for this, technically it is illegal.
The movie studios probably can't sue you for backing up your own media ... but unfortunately it means that iTunes can't have such functionality because of the legal implications.
Unfortunately I have to say this is another case of punishing the vast majority of honest citizens for the actions of the dishonest. An example of this is HDCP with High-Definition DVDs ... all I want to do is hook up my Blu-Ray player to my Apple display. But I can't because of this most recent attempt to curb piracy. The dishonest citizens will *ALWAYS* find a way around such measures ... it is only a matter of time ... while the honest citizens are punished with inconvenience.
Apple TV won't alter the social habits ( ie core values) of any of these groups.
a) Those who rip to sell.
b) Those who buy or acquire ripped media for personal use.
c) Those who generally always buy genuine media.
Theft and protection against theft is a social issue not a technology issue.
a) Those who rip to sell.
b) Those who buy or acquire ripped media for personal use.
c) Those who generally always buy genuine media.
Theft and protection against theft is a social issue not a technology issue.
The ONLY reason CDs weren't brought to market with encryption and region control (the way DVDs were) is because it hadn't occured to the record companies to develop the technology.
If they could have, they most certainly would have, and they've been kicking themselves ever since.
Heck, if they'd forseen the coming of CD-Rs, they'd have developed another technology altogether! They were just too eager to make everyone upgrade their music collections from vinyl to CDs that they rushed out a new technology before they fully understood it.
(Some great info on all this can be found in the excellent book "Playback" which covers everything from the earliest Victrola to the release of the iPod - highly recommended.)
I like the ad but there are some easter eggs. For one when the shot pans from room to room the end of the set wall is unfinished or irregular.
Rocketman
A) That is not what an Easter Egg is
and
B) They are trying to make it feel like you are moving through the walls, thus seeing their interior. It's not lilke you caught them with an unfinished set.
This commercial is being WAAAY overanalyzed, even by mac fan standards.
This is the best Apple's had in a while. It's to the point, shows the product and what it does, and doesn't waste doing with childish mudslinging. if only the Mac ads could be like this.
That is the point of the ad
I meant the fact that all three devices are watching the exact same movie at the same point all at the same time...(hint: wireless streaming to the iPod)
Only because how many people will realize that it's all the same guy in the 3 scenes...
Apple TV
I don't know how many people really looked closely at the ad when they pan to the TV. But if you look very closely, the TV has a stand not dissimilar to that of the new iMacs. I was wondering if this is in fact a real TV or if this is perhaps a preview into some new type of Apple display/TV? Just thought I would point it out!
I don't know how many people really looked closely at the ad when they pan to the TV. But if you look very closely, the TV has a stand not dissimilar to that of the new iMacs. I was wondering if this is in fact a real TV or if this is perhaps a preview into some new type of Apple display/TV? Just thought I would point it out!
..Or that they wanted the commercial to flow, and have them all continuing from one to the next. I dont get why they would do anything else. i feel that the ad has no meaning for future features.
Parents drag their offspring to soccer-practice, or boy-scouts or something else along those lines, and it's perfectly acceptable, even though they are not "spending time with their family". And I would say that measuring the functionality of a family by the time they spend together is very superficial. Some people are naturally more introverted than others, but that does not mean that they are somehow "dysfunctional". That way of thinking results in the scheduled "quality-time". IMO you can't designate certain time-periods as "quality-time". Such way of thinking is an indication that there's something wrong with the family and the way they manage their time. In those cases, spending time with the family becomes a required duty, instead of something truly enjoyable. Instead of spending time with the family because you want it, you spend time with the family because certain time-slots in the calendar are marked as "quality-time with the family".
And besides: you guys are simply reading WAY too much in to the ad.
No it doesn't. It suggests that you can watch your movies wherever you want to watch them, that's all. You can watch your movies on your Mac. And when you head out the door, you can watch them on your iPod. And you can watch them in the living-room. Nowhere does it say that "now you can ignore your family!".