New Apple TV Rumored to Launch in 2022 With These Four Features

[BMox81]

This is a UK thing but until Apple and the likes of BBC and Spotify begin to play ball with one another in regards to HLG, improved picture quality and multi profile support, I can’t see me buying another ATV again.

When a $/£40 device like the 4K Max is capable of outputting HLG HDR and the $/£180 one can’t then there are issues.

 

[nt5672]

That's the thing. If Apple wanted pure profit through selling the hardware, why are they making Apple TV app for Android TV? If Apple wanted more people to subscribe to Apple TV+, why aren't they selling a $50 hardware to put more Apple TV boxes in consumer hands? It's like they don't actually know what they want to do with Apple TV.

Yep, but that is long term thinking. Strategic thinking. Remember you have a supply chain guru at the helm. Supply chain thinking is "What can you do for me now!"

 

[4nNtt]

AppleTV is often nicer than what’s built-in the TV, but unless there is more innovation it is starting to feel like connecting the TV to HomePod audio is the only real compelling feature. TV built-in features continue to get better each year.

 

[CarlJ]

it's to move on to high bandwidth wireless surround and replace those old cable surround systems with modern wireless system.

Not sure why you're replying to me, none of that directly addresses what I said.

And my surrounds speakers are already wireless. No cables (well, power cables).

 

[imola.zhp]

I don't think "features" is the right word for this article. It should be "changes".

 

[star-affinity]

Boring.

Make an Apple Gaming Console already. Call it Apple Console. Use an Mx Max chip in it.

I cannot understand why there isn't a more juicy Apple TV on offer.
Some of the games that are on offer in Apple Arcade sure could benefit from more powerful hardware.

 

[Canyda]

You don't own a smart TV that has Apple TV, Disney+ etc?

I'm still rocking a 2010 Samsung 1080p 48-inch TV in my living room, paired with the newest Apple TV box, and it's totally fine for our purposes. Our bedroom has the previous AppleTV 4K box on a 32-inch 720P Samsung.

One day, both our TVs will quit on the same day and we'll get bigger, better 4K TVs. But until then, I'm happy and futureproofed with the Apple TVs.

 

[gk_brown]

I’d like to see an Apple TV Stick or something similar to make it easy to hide the device.

Put it in a cabinet? The remote doesn't need line-of-sight.

 

[ProfessionalFan]

Boring.

Make an Apple Gaming Console already. Call it Apple Console. Use an Mx Max chip in it.

Call it Apple Pippin 2

 

[juanzeballos]

they really need to add an hdmi arc port, the audio is a mess everytime you turn off/on the TV

 

[cylack]

How about letting Plex and Infuse play Dolby True HD and DTS:X audio properly from ripped Bluray files? I have to use an Nvidia Shield Pro now to do that. Its a shame the Apple TV can’t do this.

 

[Chemist83]

I a lot of good suggestions. I would love to see Hi-res Music and the Facetime or third party video calling. Would be useful for my kids zoom call therapies

 

[DeepIn2U]

Boring.

Make an Apple Gaming Console already. Call it Apple Console. Use an Mx Max chip in it.

Hell no!

Apple tried that long ago with Phippin, in a much more acceptible device competition. Evidenced by Google's Stadia, it's clear the home console race is completely satisfied by Playstation 4 & 5, XBox Series X and ? and the Nintendo Switch. Pretty much all games for consoles are satisfied by Playstation and XBox, while more family PG games for less aggressive gaming fans are satisfied by Nintendo. Apple would be better to partner streaming with PS4/5 & XBox.

curious is ATV and ATV+ available on ROKU or Amazon HDMI TV devices - even those that are hacked to get 1000's of channels? My AT4 (non HD) since the latest update to TVOS has been annoyingly flickering in Youtube from ads to actual content and back again, loosing 2 seconds of each. Its extremely annoying.

 

[DanVM]

Looks like ATV will have a new competitor in Microsoft,

This is Microsoft’s Xbox game streaming device

The head of Xbox has future hardware on his shelf

www.theverge.com

 

[name99]

To have a lower cost model that can better compete with the low end competition. They wouldn't price it at $30 or $40. $80 minimum I would think. Maybe $99.

Another way to look at it is the ATV HD model is a ripoff at $150. IT's got an 8 yr old chip in it. IT's kind of a slow experience. ONly does 1080p on top of it. But is $150 and only $30 lower than the 4k model. That model needs to be lower priced. Should be lower priced. IT can't be selling that well except to the clueless. And the performance compared to $30-$40 sticks from Roku or Amazon or Google has to be terrible I would think. I have that ATV model from about 8 years ago (same A8 chip) on a plasma tv in my house and it's kind of slow. IT's not even a great 1080p experience.

That's where a stick would come in. Or a dongle. Or whatever they can think of. And they would certainly take out certain features compared to the 4k model to get the cost down and so it doesn't cannibalize the higher cost model.

You can buy the Apple TV HD for $80 at Walmart right now...

This may represent dumping inventory before a big announcement, but it also represents the point of "Does Apple have to do EVERYTHING for you?" If money is an issue, there have always been alternative paths to cheaper Apple kit, from buying refurb on apple.com to 2nd hand on eBay.
Discussions of new Apple FEATURES are interesting because they represent a space in which Apple will make changes.
Discussions of price are UNINTERESTING because Apple *has that covered*, just not by means of lowering the headline price on the front page of apple.com...

 

[name99]

There's actually a lot of free video services too. And some with pretty good content sometimes. LIke, Amazon's FreeVee has the movie "1917." For free!

Tubi and Plex are also good free services (IMHO somewhat superior to Freevee because they are quicker to launch and slower to automatically kill themselves while in the background. Freevee has too much user-hostile DNA from AMZ in its app.)

Pluto is also a free service, but whether you want to use it or not will depend on your use cases. Pluto REALLY wants you to use it like TV, as a bunch of channels. On aTV you (as far as I can tell) CANNOT search for its on-demand content. On iPhone/iPad you can search, but they will do everything they can to make that experience unpleasant for you if you don't watch the on-demand-content in a single continuous stream with only short pee-break pauses (eg if you pause to continue tomorrow, you will lose your place in the movie).

BTW IMDB.app (the version on iOS, not the web version) has REALLY GOOD functionality for figuring out what content on your watchlist is available on each of these services. (Of course this requires you to maintain a deep watchlist for full benefits.)
JustWatch.com is a similar web site for finding what you can watch where, but I've not found it as useful because I don't have a deep watchlist on it.

 

[Disjointed]

I bought a Roku Stream Stick for $30 plugged into an HDMI port and it does everything my AppleTV does - Apple needs to understand their competition better.

 

[trip1ex]

You can buy the Apple TV HD for $80 at Walmart right now...

This may represent dumping inventory before a big announcement, but it also represents the point of "Does Apple have to do EVERYTHING for you?" If money is an issue, there have always been alternative paths to cheaper Apple kit, from buying refurb on apple.com to 2nd hand on eBay.
Discussions of new Apple FEATURES are interesting because they represent a space in which Apple will make changes.
Discussions of price are UNINTERESTING because Apple *has that covered*, just not by means of lowering the headline price on the front page of apple.com...

A clearance type price on the ATV HD is not sustainable. It's not a solution for Apple. Apple wants to make Apple-like margins on their products. Not next to no money or lose money. That's why they need an ATV that costs less money to make in order to reach a sustainable lower pricepoint that still generates Apple-like margins. And why something like a stick or dongle or some other lower cost option solution is probably in the offing like the rumors are saying.

Apple doesn't sell their products on their website for nearly 100% markup over a retailer like Walmart. The ATV HD is $150 list for a reason. It costs too much money to make for them to be able to price it lower and maintain their desired margins. That's why the Walmart price is almost surely a clearance price.


btw, the most uninteresting posts are ones from posters who don't seem to read nor understand what you wrote.

and the next set of the most uninteresting posts are ones that cry and beg for more features!!! ...those posts are only interesting if the person makes a good case for said feature outside of their narrow heart's desire that is. And if it isn't just a case of this or that video/audio standard came out and ATV doesn't have it so it needs it type of requests. Those are a bore as well. ...but I don't reply to those types of posts if they don't interest me.

 

[Mrkevinfinnerty]

Do the masses really care about a $150 + streaming device? feels like this thing belongs in 2014 tbh

 

[trip1ex]

Tubi and Plex are also good free services (IMHO somewhat superior to Freevee because they are quicker to launch and slower to automatically kill themselves while in the background. Freevee has too much user-hostile DNA from AMZ in its app.)

Pluto is also a free service, but whether you want to use it or not will depend on your use cases. Pluto REALLY wants you to use it like TV, as a bunch of channels. On aTV you (as far as I can tell) CANNOT search for its on-demand content. On iPhone/iPad you can search, but they will do everything they can to make that experience unpleasant for you if you don't watch the on-demand-content in a single continuous stream with only short pee-break pauses (eg if you pause to continue tomorrow, you will lose your place in the movie).

BTW IMDB.app (the version on iOS, not the web version) has REALLY GOOD functionality for figuring out what content on your watchlist is available on each of these services. (Of course this requires you to maintain a deep watchlist for full benefits.)
JustWatch.com is a similar web site for finding what you can watch where, but I've not found it as useful because I don't have a deep watchlist on it.

lol you missed the point. YOu should be telling the other guy I replied to of all the free tv options. He's the one who thinks streaming is just another way to rob the man and keep him down. . I was just pointing out for his benefit an example of a free tv service so the evil corporations don't rob him blind. . And i pointed out FreeVee because I noticed a fairly well received pretty recent movie I hadn't seen yet was on FreeVee and that was "1917."

I already know of the major freetv options. There's also Roku Channel and even Vizio has free tv. So does Sling. Peacock. ....the list goes on. You can throw in Youtube these days although probably everyone has heard of that.

IMDB is owned by Amazon. You better be careful. lol.

 

[Realityck]

You can buy the Apple TV HD for $80 at Walmart right now...

I figure this model is leaving soon. It was introduced September 9, 2015, and they only kitted it with the latest remote April 2021. Surprising their still a lot of people that have old TVs without streaming apps that use it to watch SD/HD content.

 

[MacAddict1978]

8k would be nice for one model, but for more uptake a lower price would be useful for at least a low-end model.

Seriously? Even 8K TV's are scarce (and not really 8L)
There is NO 8K content even being produced but less available save some demo type stuff to sell the fake 8K TV's

Lastly but most importantly.... 8K content does not exist to stream.... nor does anyone have internet in their homes that could pull it off, nor does a single service even support it. Hell, many services still don't fully support 4K and have very minimal content in 4K except the big players (Netflix, Dis+, etc.)

They desperately need a cheaper Apple TV. Just for Apple TV+ and basic Airplay features. Even the current HD version is way too expensive.

Apple TV is an app available on every streaming platform and almost all Smart TV platforms. You can have Apple TV+ and the whole ATV experience with a $20 Fire stick.

I agree, over priced and apparently the consumer market does as well.... ATV is the worse selling of all devices in the category.

A better alternative is to offer a model if 9-12 gigs of storage since 99% of people aren't buying and downloading content anymore. Apple still posies the ATV from a era gone by where people were doing that. Few people find it necessary to purchase movies when 9 times out of 10, they are streaming on a service somewhere. Gaming never panned out well either, and gaming is moving to streaming quickly.

What it needs:

- 4K 120Hz
- Wifi 6E
- 10GB Ethernet

These features are what should be under the hood now to justify the price premium, and even then.... a bit of a stretch.

Apple will never do the sensible thing and just make a $50-$100 device that would be premium over cheap sticks and entry level Rokus but not price them out of the category where they are now, in last place.

 

[MacAddict1978]

I got my ATV4K refurbished from Apple a few months ago and it’s the best streaming device I’ve used. I love the TV app integration with up next etc. Nothing comes close to this.

I always find this comment interesting.

What makes nothing come close exactly? The ATV is a glorified iPad screen on your TV and lacks the integrations and content recommendations of all the other platforms. It's not a looker either because.... it looks like an iPad screen.

I think Google TV devices have the best regarding content curation with Amazon neck and neck. The only benefit I can see to ATV aside from storage space (that almost no one cares about because no one buys and downloads) is privacy.... If you're a privacy nut it's a great device. You get crap recommendations and integrations, but Google and Amazon aren't monotonizing your personal data.

 

[star-affinity]

Why do I need a faster SoC with more RAM on an Apple TV? Does it make TV show writing better? The current one is already quite overpowered for what people actually do with it.

Because Apple has Apple Arcade and other games in the App Store and there are some titles that are not running as well as they could. At least offer a beefier model for those who also like it to be an energy efficient game console at times (albeit not with the caliber of PS5 and Xbox One X)

Hell no!

Apple tried that long ago with Phippin, in a much more acceptible device competition. Evidenced by Google's Stadia, it's clear the home console race is completely satisfied by Playstation 4 & 5, XBox Series X and ? and the Nintendo Switch. Pretty much all games for consoles are satisfied by Playstation and XBox, while more family PG games for less aggressive gaming fans are satisfied by Nintendo. Apple would be better to partner streaming with PS4/5 & XBox.

curious is ATV and ATV+ available on ROKU or Amazon HDMI TV devices - even those that are hacked to get 1000's of channels? My AT4 (non HD) since the latest update to TVOS has been annoyingly flickering in Youtube from ads to actual content and back again, loosing 2 seconds of each. Its extremely annoying.

Cannot agree on this. Saying that Apple should avoid the gaming area because the Pippin failed way back doesn't mean the outcome has to be the same now. I really think the main reason for gaming on Apples SoC is the energy efficiency. There are also things happening to Metal that makes it a more capable gaming API now with Metal 3. And Apple sure seems to give it quite some attention in MacOS and in iOS and iPadOS.

I'm thinking if the Nintendo Switch is so succesfull when it come to "proper" (i.e. not the general free to play mobile games) gaming, why can't Apples platforms be closer to that?

I don't think it was because of Playstation and Xbox that Stadia failed. I think the main problem was you had to buy the games to then only be playable on Stadia. I also don't think the latency and video (compression) quality was as good as what for example GeForce Now was capable of.

Anyway, just some thoughts. I could be wrong.

 

[Realityck]

What makes nothing come close exactly? The ATV is a glorified iPad screen on your TV and lacks the integrations and content recommendations of all the other platforms. It's not a looker either because.... it looks like an iPad screen.

I don't think they are that much alike. What I don't like about tvOS apps versus iPadOS apps is the fact that developers have to create them from both OS's. You are more limited on what is offered, although you be hard pressed to find any of the many sVoD services not represented on tvOS. Considering the Apple TV display resolution, do wish that was adjustable, so that a larger screen should allow more details to be seen off the tvOS app GUI a time. I guess the shorter way to compare the two is while the tvOS is pretty the apps lack the depth of other OS's.