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1. Apple is most certainly collecting data about your viewing habits. They just don't sell it to 3rd parties.
2. Have you ever watched a Apple TV+ program? They insert an ad at the beginning of every episode.
Re: 1. Commas are important, so "collecting and selling" was a single clause, not two since both verbs are not separated by commas.

Re: 2. That's not an ad, that's a promo/trailer.. for other series/movies. An ad would be seeing an iMac/iPhone/Apple Watch/Apple Fitness+/etc ad prior to each episode.
 
Note the Apple TV 4K 2nd gen already has Bluetooth 5.0. If you were looking to upgrade that spec, would suggest 5.3.

Also re HDMI 2.1a - Apple hasn't even implemented the full functionality of the existing HDMI 2.1. Would suggest they update that first!
The current 2021 (A2169) Apple TV 4K doesn't have HDMI 2.1. See here, and below:

In conclusion, the existing ATV 4K's HDMI capability isn't software locked, and will need new hardware (an HDMI 2.1 chipset) to perform licensed HDMI 2.1a duties, as well as HDCP 2.3.
 

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I just want an Apple sound bar with spacial audio that has the Apple TV built in. That would be perfect for bedrooms or small office spaces.
 
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It feels like Apple has lost its original vision/purpose for the Apple TV (remaking the remote dozen of times does not mean you know what you're doing). I mean what does Apple want? More people subscribing to AppleTV+? Yet they don't even want to sell a basic AppleTV for $99 (or even $49), making it like they want good margins on the hardware. But ironically they are putting Apple TV app on other platforms like Android TV devices.

Apple started Apple Arcade, making it seems like they want to go into gaming console route. But then it seems like it's not going anywhere, with developers starting to get disinterested. How about a smart home hub? They are not even integrating the homepod well, and they discontinued their router lineup, which is the heart of any home networking.

What does Apple really want? As a consumer, I'm totally confused.

I guess we will never see what Jobs' had said in one of the interviews that he "cracked it." Seems like whatever Jobs was thinking, it got lost in translation somewhere.
Couldn’t have said it better. Apple is nowhere in the home entertainment and smart home business.

They were the first with HomeKit and now have to adopt Matter because they utterly failed making it on their own.

Quitting the router business was a huge mistake that will keep on haunting them. Look at what Google is doing with their integrated WiFi/smart home hubs/displays.

They also completely missed the rise of home assistants and let that market to Alexa. While mismarketing and cancelling the HomePod.

And Apple TV is still an expensive hobby after 15+ years.
 
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No it doesn't. You should take a look at the iFixit teardown of the ATV 4K (A2169). The proof is all there.

Seems your misunderstanding stems from the fact that any product sold by any company can be marketed as having HDMI 2.1 if it meets a bare minimum requirement; in this case eARC functionality.

That doesn't make it an HDMI 2.1 port, and even if it were, it would require an onboard chipset to output the metadata to the bitstream.

Throwing the product page around like that is pretty novice of you. I won't engage further.
 

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No it doesn't. You should take a look at the iFixit teardown of the ATV 4K (A2169). The proof is all there.

Seems you're misunderstanding stems from the fact that any product sold by any company can be marketed as having HDMI 2.1 if it meets a bare minimum requirement; in this case eARC functionality.

That doesn't make it an HDMI 2.1 port, and even it were, it would require a chipset to output the metadata to the bitstream.

Throwing the product page around like that is pretty novice of you. I won't engage further.
I'm going to wager Apple would not have fraudulent tech specs on their website. It has HDMI 2.1.

And I find it hilarious you consider going by tech specs to be "novice" and yet consider iFixIt some kind of expert source.
 
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On the software front the gapping hole is Netflix in the TV app. Do whatever it takes Apple, give them a boat load of money, but make it happen. Siri search can't even search Netflix anymore, and that's something which used to work and has since been disabled. It's pretty poor.
That's just a symptom of the more basic problem that Apple doesn't enforce its UI guidelines or require app writers to actually use its UI before approving the app.
 
That note paired with spec says this only.
  1. Support for up to 4K 60-fps HDR video output and Audio Return Channel (ARC or eARC) only. Requires HDCP when playing protected content and compatible TV or Receiver
That’s not HDMI 2.1 really. Perhaps it means that it is a HDMI 2.0a chip set that is capable of eARC, and Apple identifies this HDMI capability as HDMI 2.1. Reminds me of Belkin having a short cable that claimed it was 48 MBPs compatible before Apple sold anything that was HDMI 2.1. :D

The problem with ATV4K is even if you had eARC it’s not a device you can achieve very much with it as it only has one HDMI port and stereo audio.

With HDMI ARC or eARC turned on, your Apple TV 4K (2nd generation) can receive high-quality audio from a supported TV and then play that audio through your HomePod mini or HomePod speakers.

 
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Remember when Apple sold a $99 Apple TV? ;)
I’ve got a $99 FireTV - which includes an actual 32” TV - hanging behind my bar, and a $25 Fire stick plugged into an old big-screen on the opposite wall which are usually running different streams, or the same one in case of a big game. With the rare case of wanting to show something from my iPhone, I don’t see what benefit the additional cost of the apple device would bring. I would have considered a reasonable apple tax for a device that fit my needs, but not a tax of 6-8x cost of the fire stick.
 
I’ve got a $99 FireTV - which includes an actual 32” TV - hanging behind my bar, and a $25 Fire stick plugged into an old big-screen on the opposite wall which are usually running different streams, or the same one in case of a big game. With the rare case of wanting to show something from my iPhone, I don’t see what benefit the additional cost of the apple device would bring. I would have considered a reasonable apple tax for a device that fit my needs, but not a tax of 6-8x cost of the fire stick.
It doesn't offer any "real" benefits other than you pay 3-4 times the price. I own a 4th gen Apple TV (2015) and I decided to go with 2 Google Chromecast for $90. They both do 4K and I prefer the Chromecast UI vs the ATV's UI. You get picks it suggests to you based on your viewing preferences.
 
That note paired with spec says this only.
  1. Support for up to 4K 60-fps HDR video output and Audio Return Channel (ARC or eARC) only. Requires HDCP when playing protected content and compatible TV or Receiver
That’s not HDMI 2.1 really. Perhaps it means that it is a HDMI 2.0a chip set that is capable of eARC, and Apple identifies this HDMI capability as HDMI 2.1. Reminds me of Belkin having a short cable that claimed it was 48 MBPs compatible before Apple sold anything that was HDMI 2.1. :D

The problem with ATV4K is even if you had eARC it’s not a device you can achieve very much with it as it only has one HDMI port and stereo audio.



This.
 

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That note paired with spec says this only.
  1. Support for up to 4K 60-fps HDR video output and Audio Return Channel (ARC or eARC) only. Requires HDCP when playing protected content and compatible TV or Receiver
That’s not HDMI 2.1 really. Perhaps it means that it is a HDMI 2.0a chip set that is capable of eARC, and Apple identifies this HDMI capability as HDMI 2.1. Reminds me of Belkin having a short cable that claimed it was 48 MBPs compatible before Apple sold anything that was HDMI 2.1.

The problem with ATV4K is even if you had eARC it’s not a device you can achieve very much with it as it only has one HDMI port and stereo audio.






This

That note is because the software doesn't support it yet. It is untapped potential, the port is 2.1.
 
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I recently ditched my Apple TV for a Nvidia Shield.

ATV is too limited playing back 4K HDR/Vision and TrueHD etc via Plex.

ATV also too expensive, they compete with GoogleTV sticks that are below 70 euros and have more and better apps.

Apple should work out more deals with ISP’s to hand out ‘free’ ATV to their TV customers..
 
I bought it, seriously tried to explore it & returned it:
-too $ as a streamer vs the competition
-not fully supported/promoted to be a console competitor
-homekit home hub? the homepod mini is cheaper
-not a mesh router or wifi repeater so I can't justify using it for that either
-too $ just for airplay
-remote, interface, privacy are all good features but I just can't justify it to myself for the current combo of price & features =(
 
That note is because the software doesn't support it yet. It is untapped potential, the port is 2.1.
As much as we like Apple to be supporting this and that, they tend to only think towards what can help sell one of their Apple products instead of supporting multiple audio connectivity specs. Example when the Apple TV HD came out, they removed the TOS output so the Apple TV became less flexible with Home Audio setups. They also chose to use Dolby Mat 2.0 over Dolby Digital Plus necessitating newer audio gear. When the APTV 4K came out they got rid of the USB-C connector. The APTV 4K 2 gen didn't add it back. So yes we can agree the Apple TV 4K as it currently is full of untapped potential, but the ways things are going I wonder if the Apple TV project manager cares what consumers want for this device to work with other vendors gear? :oops:
 
I'm seriously hoping for dramatic ram and chip improvements. Skipping between when I'm switching between Netflix, Disney and Prime, usually by the time I'm back at Netflix it's taken me back to the profile page and 'forgot' what I'm searching for. Latest 4K model.
 
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I'm going to wager Apple would not have fraudulent tech specs on their website. It has HDMI 2.1.
It is basically ok for companies to not actually support the full HDMI 2.1 standard and claim they do. That is what Apple is doing. I think most people consider it pretty scummy to do but companies are now allowed to, making the whole situation confusing.
 
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I wouldn't put a bugging device like that in my room.
Of course, I don't use Siri. But I would rather use that than something from Amazon or Google if I wanted to.

Edit:
Interesting story (December 2018).

An excerpt:
"Now exactly what data protectionists always feared has happened to Amazon. According to research by c't, Amazon.de leaked highly private voice recordings from Echo devices to strangers. It is not yet clear whether this is an isolated case.

An Amazon.de customer had asked the company's German branch for information about the data stored about him in accordance with the GDPR. Two months later, Amazon provided him with a ZIP archive. Around 50 of the files contained personal data. However, he also found around 1700 WAV files and a PDF file that apparently contained chronologically unsorted transcripts of what Amazon's Alexa voice assistant understood from voice inputs.

The problem: The customer had never used Alexa. He informed Amazon.de that the ZIP file obviously contained Alexa voice recordings from an Amazon account that was unknown to him and asked for information about this. He never received a reply to this mail, but a short time later the download link led nowhere. The customer had previously backed up the files and passed them on to c't in confidence.
Privacy violated

The voice recordings were audibly taken from the privacy of strangers, for example from the living room, bedroom and bathroom. Based on the content of the recordings, such as the mentioning of names and requests for local weather forecasts, c't was able to identify the Echo owner. The Echo owner was blindsided, because Amazon had not informed him about the data leak, even though they already knew about it."

And that’s the good news!!

You should read about people hacking Amazon devices and terrorizing kids with their voices.
 
It is basically ok for companies to not actually support the full HDMI 2.1 standard and claim they do. That is what Apple is doing. I think most people consider it pretty scummy to do but companies are now allowed to, making the whole situation confusing.
HDMI.org fully supported earlier that companies could claim HDMI 2.1 as a spec as long as they detailed what their devices were limited to. Example below from the Apple 4K gen 2 technical specs.
  1. Support for up to 4K 60-fps HDR video output and Audio Return Channel (ARC or eARC) only. Requires HDCP when playing protected content and compatible TV or Receiver
The full HDMI 2.1 marketing details, notice how much the most recent Apple TV 4K gwn 2 doesn't support.
  • Ultra High Speed HDMI Cable
  • Auto Low Latency Mode (ALLM)
  • Enhanced Audio Return Channel (eARC)
  • Quick Frame Transport (QFT)
  • Quick Media Switching (QMS)
  • Variable Refresh Rate (VRR)
The uncompressed/compressed feature name designations include: A= uncompressed, B=compressed, AB=Both
  • 4K100A
  • 4K100AB
  • 4K100B
  • 4K120A
  • 4K120AB
  • 4K120B
  • 8K50A
  • 8K50AB
  • 8K50B
  • 8K60A
  • 8K60AB
  • 8K60B
 


Back in May, analyst Ming-Chi Kuo claimed that a new Apple TV would be released in the second half of 2022. Last month, Bloomberg's Mark Gurman also said that a new Apple TV was "getting closer" and "could potentially launch this year."

apple-tv-4k-design-triad.jpg

With a new version of the Apple TV potentially on the horizon, here are four rumored features and changes for the streaming box.

  • Faster chip: Gurman said the new Apple TV will be equipped with an A14 Bionic chip, which is also found in all iPhone 12 models and the fourth-generation iPad Air. The upgraded chip will result in faster performance across apps and games compared to the current Apple TV 4K with an A12 Bionic chip.
  • Increased RAM: The next Apple TV will also have an increased 4GB of RAM, up from 3GB in the current Apple TV 4K, according to Gurman. The memory boost would contribute to faster performance and responsiveness.
  • New version of Siri Remote: In the iOS 16 beta, code-level references to a new and unreleased version of the Siri Remote for the Apple TV were discovered. It's unclear what new features the updated remote would have, but many customers are hoping for U1 chip integration for Find My support.
  • Lower price: The new Apple TV will have an improved cost structure, according to Kuo, which could result in a lower price for customers. The current Apple TV 4K starts at $179 with 32GB of storage, while the older Apple TV HD remains available for $149. By comparison, there are many streaming sticks from brands like Chromecast and Roku available for as low as $25 to $50.
The current Apple TV 4K was announced in April 2021 and released a month later. It's uncommon for the Apple TV to receive a hardware refresh in back-to-back years, so a 2023 launch might be more likely than 2022, but Kuo and Gurman are both reputable sources and rumors suggest that the new model would be a minor update.

Gurman believes that an Apple Event is unlikely this October, so the new Apple TV would likely be announced with a press release if it is released in 2022.

Article Link: New Apple TV Rumored to Launch in 2022 With These Four Features
How about make one with M1 ultra and compete with xbox.
 
I had high hopes for the Apple TV4 when it was released 7 years ago (Apple still sells it at the same price) that I even pre-ordered it. I even bought the Steele Series controller. It started off basic, they stayed that way, for 7 years. Apple had some bits to it like TV app, audio, big deal. Its virtually unchanged for 7 years. The comments above has mentioned many features that the AppleTV should have, but Tim Cook has done nothing. I given up on it, and don't use it anymore, even though its plugged in.

My TV box for the last 2 years is now an Intel NUC running Ubuntu and a Logitech keyboard with built-in trackpad, and through the browser I can watch anything I want. I can download stuff. Surf the net, play games through an emulator, send messages apps, etc etc. Its quiet, no mess no fuss. Its 100 times better than the frustrating useless Apple TV.

I had high hopes and told friends how Apple could take over gaming. Noww I must sound like a fool.

I bought the Steel Series controller that came with Minecraft and made a big deal about the platform. Months later Microsoft pulls Minecraft from the App Store. My heart sank when I reset my Apple TV and it was GONE. The game me and the kids would play for hours GONE. The last/only good game on Apple TV GONE.

It’s a damn joke and I thought Apple Arcade would be the renaissance for Apple TV and those games aren’t better than the crap on the TV App Store.
 
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