Maybe I liked the old iMac too much - so clean and white, almost other-worldly and like nothing anyone else was doing. The back of this new model looks like a Dell display (great displays but it's not a compliment on the appearance) and the front - sans logo - looks something like Sony might come up with in copying the old iMac. My love of the old design conflicts with a good Apple goal in these - to use less plastic, which I am glad they've done. It seems to be getting a very good reaction in the forum though, so it looks like I'd be in the minority of an Apple focus group.