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A few points.
  • There are too many quasi-identical leaks for the OLED iPhone to deviate fundamentally from this mockup. It will look close to this, only much better (more refined). All the new iPhone designs that leaked beforehand looked much better IRL.
  • It will not be called iPhone 8, because it would be stupid to release 7S and 8 simultaneously. Probably an iPhone "Edition" of some sort.
  • It's beautiful.
  • I even like the cutout because it gives the "new iPhone" some character. It cannot be overstated how incredibly iconic the current (i.e. original iPhone through iPhone 7) iPhone front with symmetrical bezels on top and bottom with the single (home) button actually is. This is a watershed design change for the most successful consumer electronics product of all time and you can be sure that Jony Ive thought about this very long and very hard with many sleepless nights thrown in for good measure. This is not something Jony and his team will take/do lightly.
  • I'm curious to find out how the top screen corners will be used, if there will indeed be the suggested "function area" on the bottom (which I doubt) and if the (app-usable) screen will actually have rounded corners.
  • There is so much new tech inside the "Edition", supply will be limited and demand will be off the charts. Pre-order immediately/wait in line at an Apple Store or you will look at delivery in Q2 2018.
  • To get supply and demand a liitle more in balance, the "Edition" will only be available with 128/256 GB (like the jet black 7) and will start at 949 USD. The gap between the 7S and the "Edition" needs to be wide enough so that enough people consider buying a 7S/7S plus.
  • If Apple can supply, there will be record quarter(s).
  • The keynote will be epic.
A few points.
  • "All the new iPhone designs that leaked beforehand looked much better IRL."
  • As a result, the new iPhone probably won't look much like this mock-up at all.
  • The mock-up's design violates all sorts of principles that are fundamental to Apple's core principles, so naturally, what Apple actually does produce in real life will have to look better, as it will have incorporated actual design principles, instead of goofballery in the interest of getting attention online.
  • The screen on the new iPhone will maintain a 16:9 aspect ratio, with square corners.
  • The top and bottom bezels may be smaller, to the extent that can be accomplished. If the home button function is incorporated into the screen, then the bottom bezel may be very small, indeed. If not, the top and bottom bezels will be very similar to what's come before.
 
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Isn't the actual visible area of a screen (the part of the screen with pixels on it) supposed to be a rectangle having four 90-degree edges? How is it possible that the visible area of a screen can have rounded edges and (even worse) a cutout?

That would be a nightmare for software developers, especially in order to have their software maintain compatibility with older iPhones capable of running iOS 11, all of which have rectangular screens with four 90-degree edges.

I would be unpleasantly surprised if the screen on the upcoming iPhone had rounded edges and a cutout. I know Tim Cook is clueless, but I would be surprised if he was that clueless.

I'm sure Apple doesn't let such concerns stop them from introducing new designs. They've introduced many things that required work on the part of the developers to work correctly.

I bet unadjusted apps will still work but not use all the screen space (leaving a black bar at the top/bottom) but apps adjusted to the new design will be able to use it fully.

It was the same with the iPhione 5's bigger screen. With the iPad etc etc. You could actually run iPhone apps scaled up to max ugly on an iPad, or on a tiny window in the middle of the screen in a sea of black. I'm sure this time there'll be a barely-usable compatibility mode again that works but is nothing to write home about, so the developers have an incentive to do a new native build asap.
 
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You want to know the biggest mystery of iOS, unsolved for many years? Dynamic wallpaper. Never explained, never expanded, never available to developers. You'd think there would be a big cottage industry making and selling these, if available. My guess is they are Quartz Compositions, a terribly underused and underrated graphical technology. It was, and I think still is, developable and usable on the Mac for making screensaver and other cool animations. But there is no way to install new Dynamic Wallpaper on the phones.
 
No way the screen extends up above either side of the speaker and camera at top of the phone. There would be a resulting dead spot there for all apps when in use on an iPhone 8.
No worried how the screen is displaying out of the camera and speaker?
 
There are going to be a lot of cool things in iPhone 8 that people will love, but what interests me most is what new hardware Apple would put in there to optimize for Augmented Reality. When they announced AR kit they got my attention, but people are putting stuff together now very quickly and the tracking abilities look top notch.


That's a relatively simple demo, but man does it give me ideas. If it looks that good on existing hardware, how good will it look on the latest and greatest? I wouldn't put it past apple to have a coprocessor for AR calculations.

Edit: this one is more interesting:

 
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Cut out is ugly and it elimates 180 degree auto-rotation use of the display.
Tiny cut-out serves a purpose, breaks up a uniform but uninteresting rectangle, and also visually confirms which way is up when lifting up the handset. However taste is 100% subjective, perhaps it will grow on some of the naysayers.

Serious question, why would you rotate 180°? 90° I get, but 180°, why? At any rate, why would such use be eliminated? You'll just have that little cut out on the bottom, no?
 
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If we're going to get technical about who did stuff first. This was Samsung right before Apple released the first iPhone:

AEYXYQaTpX62oBsc


Just saying.

Get out the aloe vera, because someone just got burned!
 
It's an improvement over the current design but that remaining black bezel/border still makes it look a little dated. I guess a silver bezel--if offered--would lessen the effect.

The effect of what? Are you looking for the illusion that there is no phone there at all -- just a screen floating in space?
 
ZOMG!!!!!!!! TIM COOK MUST BE FIRED!!!! THAT PHONE IS HORRIBLE!!!!!! THERE MUST BE NO BEZELS AT ALL!!!!!! THE DISPLAY SHOULD GO ALL THE WAY AROUND!!!!!! OMGWTFBBQROFLROFL!!!!

.... Blasted Hamburglar! Took over my phone...

*punches Hamburglar in the wedding tackle zone*

Take that, you smarmy bastard! Ok, now that old Hambo's incapacitated, let me state that this dummy phone looks really nice. I'll certainly be getting one, regardless, but if it looks similar to this one, I'll be one happy ****.
 
It will be called iPhone Pro. 100% gurantee it. Think about it, they introduced the iPad Pro in 2015, the 10.5 iPad Pro a couple weeks ago along with the updated 12.9 as the two main iPads, the iMac Pro for December... it only makes sense to include the iPhone in this to make their products look more streamlined. You can buy the cheaper iMac or go for the Pro, same with the iPad, and even the MacBook.

iPhone Pro it will be called.
 
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Will it actually ship with a broken screen ?
Because, this is what the right picture looked like to me !
 
Not sure why people aren't understanding the cut-out at the top. This:

DB8c-1ZXcAAR6Fn.jpg
There's no point to that. You've bumped some elements of the top line up, but because the clock has nowhere to go, you gain nothing from the excercise but redistributed blank space. It's not worth the engineering and coding to make those little tabs of pointlessness happen.
 
There's no point to that. You've bumped some elements of the top line up, but because the clock has nowhere to go, you gain nothing from the excercise but redistributed blank space. It's not worth the engineering and coding to make those little tabs of pointlessness happen.

I disagree. Two reasons: Do you honestly think they’re going to go ahead with two cutouts at the top as exactly as they are here? Given Apples OCD with perfect symmetry over the years?

There’s also obvious signs that they’re going to blank it out. They brought back the signal bars with 4 instead of 5 as to take up less room. I have no doubt that the reason they’ve done this is to make more room to fit everything in the blanked out areas. The OLED screen with its deep blacks will disguise this so it’s indistinguishable from the user, so it’ll look like it all blends in with the bezels seamlessly.
 
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